Martech Series

JULY 11, 2022

Some advertisers are wasting over 80% of their ad budgets by failing to request refunds from online advertising networks. Online advertising is a massive industry, with companies giving advertising networks roughly USD 500 billion every year to advertise their products and services to web users.

Advertising 74

Advertising Ad network Ad Click MarTech 74

Playwire

FEBRUARY 26, 2024

Key Points IVT Definition and Impact : Invalid Traffic (IVT) includes non-human and unintended ad clicks, both of which can negatively affect ad revenue and advertiser trust.

Ad Click 52

Ad Click Advertising Ad Tech 52

TechCrunch Ads

AUGUST 5, 2022

When we put the same question to the tech giant a spokeswoman told us: Microsoft has policies in place to ensure that we balance the needs of our publishers with the needs of our advertisers to accurately track conversions on our network. to determine whether an ad click actually led to a purchase).

Ad Click 104

Ad Click Cookies Conversion Advertising 104

Smarty Ads

MARCH 24, 2023

Global digital advertising expenditure will reach $696 billion by 2024, reflecting the growing preference for banner ad placement, video ad formats, and display campaigns. More so, certain industries witnessed a surge in average Google display ad click-through rates, climbing from 0.84% in 2021 to a maximum of

Click Through Rate 52

Click Through Rate Banner Ad Click Video Ads 52

Smart-Hub

MAY 2, 2023

Moreover, you will know everything about the potential of AI in programmatic advertising and ad exchange and its impact on the future of advertising. With programmatic advertising advancing ever-increasingly, automation is essential to keeping up with the trends. All-in-all, AI helps you save time and money.

Ad Exchange 40

Ad Exchange Advertising ROI Non-Profit 40

The Ad Tech Blog

APRIL 22, 2024

This balance has often been hard to achieve, leading to a growing discourse around ad intrusiveness. Enter Google AdMob , a leader in mobile advertising that has been at the forefront of developing less intrusive ads. The success of “Merge Dragons!”

Machine Learning 100

Machine Learning Non-Profit Click Through Rate Ad Click 100

InMobi

OCTOBER 9, 2018

Have you ever wondered, how does in-app advertising work? What goes on behind the scenes to make mobile advertising happen today? Essentially, the advertiser would pay the publisher directly for access to their user base. So, who’s now involved in getting an ad to appear in an app? Then this guide is for you.

Advertising 52

Advertising Ad network Ad Ops Banner 52

Martech Series

OCTOBER 28, 2022

Sophisticated cybercriminals have developed “undetectable” click fraud bots, stealing tens of millions of dollars from advertisers every day. Click fraud detection service Polygraph has identified a new breed of “undetectable” click fraud bots, stealing tens of millions of dollars from advertisers every day.

Ad network 92

Ad network Ad Click MarTech Advertising 92

InMobi

JANUARY 22, 2019

How do mobile ad networks and exchanges determine in-app advertising rates? GET STARTED To help you make sense of all this, here is our guide to better understanding in-app ad rates. CPM, which stands for Cost Per Mille, is one of the original and still most common way of paying for mobile ads.

CPM 52

CPM CPC Advertising Banner 52

Martech

JUNE 16, 2023

Advertisers are particularly excited as they’ll have insights into landing page, user conversion, page location and session conversion rates by event data, which will help them to make more informed decisions about ad placements and campaigns moving forward. In order to access the new data, users must refresh their GA4 data sources.

Conversion Rate 104

Conversion Rate Pop-Up Conversion Ad Click 104

Martech Series

OCTOBER 13, 2022

Removing high risk ad keywords from your campaigns prevents bots from being able to click on your ads. Polygraph, a cybersecurity firm helping advertisers prevent click fraud, explains how removing ad keywords from campaigns can eliminate the risk of fake clicks. Click fraud isn’t random,” said Vanes.

Ad Click 82

Ad Click Ad network MarTech Advertising 82

InMobi

MAY 21, 2019

To help, here are 52 in-app advertising statistics you definitely need to know. Statistics on Mobile In-App Advertising Total mobile ad spending in 2018: This year, advertising revenue is expected to be more than $70 billion in the U.S How is mobile advertising changing over time? and almost $184 billion worldwide.

Advertising 52

Advertising Video Ads Mobile Ads Viewability 52

Martech

APRIL 27, 2022

and combines that with the history of users’ actions to automatically detect bots and users who are continually clicking on ads but not generating conversions. Once a visitor surpasses a particular ad-click rate, they and their IP address are tagged. Click and ad inflation costs advertisers money in a couple of ways.

Retargeting 93

Retargeting Ad Click Conversion MarTech 93

Ad Monsters

JANUARY 27, 2023

As regulations and privacy concerns continue to evolve and make third-party user data less usable for advertisers, many are looking toward first-party data as the future of gaining insight into what users want to accomplish online and leveraging it to drive revenue. Companies not dependent on third-party cookies are at an advantage right now.

Cookies 92

Cookies Ad Click Audience Impressions 92

AdvertiseMint

NOVEMBER 15, 2023

In mobile marketing, where every click and install is crucial, mobile attribution provides actionable insights. Utilizing sophisticated attribution models and tools, marketers can trace the user journey back to the initial ad click or view. These models are critical for optimizing ad spend and refining marketing campaigns.

Conversion 52

Conversion Ad Click ROI Impressions 52

InMobi

JUNE 13, 2014

Using mobile ads to monetize is an integral part of the mobile apps ecosystem today, with a large number of developers relying solely on advertising revenue to sustain their businesses. For this purpose, certain unique device-level identifiers are sent to ad networks to allow them to serve targeted and more relevant ads.

Advertising 52

Advertising Ad network Retargeting Ad Click 52

Martech Series

SEPTEMBER 6, 2022

Cybersecurity firm Polygraph warns advertisers to beware of gimmicks which provide little to no protection against click fraud. Polygraph, a cybersecurity company specializing in click fraud detection, is warning advertisers to beware of click fraud protection gimmicks.

Healthcare 75

Healthcare MarTech Ad Click Ad network 75

MNTN

MARCH 14, 2024

The tech world, specifically the ad tech world, can feel like an excess of new words and tools that seem to pop up overnight. As you begin to explore the various terms of programmatic advertising , an ad exchange is something you’ll see mentioned often as an important part of the programmatic ad buying and selling process.

Ad Exchange 52

Ad Exchange Impressions Ad network Ad Space 52

InMobi

JULY 22, 2014

Post August 1st, Google’s Advertising ID (AID) will be used for attribution on all Android devices. In order to ensure that all Android advertisers on InMobi Analytics start using the new Google AID (for ad attribution) before Google Play’s deadline, we’ve established a seamless process to comply with this important requirement.

Advertising 52

Advertising Ad Click Mobile Ads 52

VideoWeek

DECEMBER 12, 2022

Just under ten months ago, Google announced plans to remove advertising identifiers from Android mobile devices. Third party cookies fill a wider range of roles than mobile advertising IDs (MAIDs), so there are less gaps to be filled in the mobile world. So what’s actually inside the Android sandbox?

Cookies 105

Cookies Ad Tech Retargeting eCommerce 105

Monetize More

MAY 20, 2023

Their ad network currently consists of 240 million unique users, 1.5 billion ad views per month, and the 3rd largest ad marketplace. Click here to sign up for Infolinks 7. Viewdeos With Viewdeos, you can access another lucrative segment of digital advertising, video advertising.

Fill rate 52

Fill rate Ad network Video Ads Ad Inventory 52

Martech

MARCH 15, 2022

The boom for marketing technology has not left behind advertising technology, or adtech, but the digital acceleration wrought by the COVID pandemic has sped things up more. Advertisers are willing to invest in adtech for its ability to attract a target audience and generate strong insights. What is adtech? The components of adtech.

First-Party Cookies 118

First-Party Cookies Cookies Impressions Ad Exchange 118

MNTN

JANUARY 19, 2024

Attribution is the process of identifying which advertising and marketing strategies are effectively driving conversions. Imagine a customer’s journey in which they first click on a digital ad, visit the brand’s website a week later, and finally — two days before making a purchase — click on a retargeting ad.

Retargeting 52

Retargeting Brand Awareness Conversion Ad Click 52

Martech

JUNE 29, 2022

Performance marketing refers to a variety of online advertising programs where parties are paid when a specific action is completed. It’s often associated with pay-per-click (PPC) models on search engines (where advertisers pay for clicks versus impressions). the New York Times) to sell fake ad inventory.

Affiliates 100

Affiliates Marketing CPA ROI 100

Monetize More

AUGUST 22, 2022

Elon Musk has been probing online advertising firms to help him investigate the volume of bots and Twitter spam bots according to recent Delaware court filings. Musk’s legal team has subpoenaed both AdTech companies, Integral Ad Science (IAS) & DoubleVerify on their ongoing Twitter user base audit.

Click Through Rate 52

Click Through Rate Ad Click Machine Learning ROI 52

Monetize More

AUGUST 22, 2022

Elon Musk has been probing online advertising firms to help him investigate the volume of bots and Twitter spam bots according to recent Delaware court filings. Musk’s legal team has subpoenaed both AdTech companies, Integral Ad Science (IAS) & DoubleVerify on their ongoing Twitter user base audit.

Ad Tech 52

Ad Tech Click Through Rate Ad Click Machine Learning 52

Monetize More

MARCH 3, 2023

Quick approval Ad Networks for 2023 1. Google AdSense AdSense is Google’s flagship advertising product and remains one of the world’s most legitimate and popular ad networks. Enabling, managing, and optimizing AdSense ads are relatively straightforward. Click here to find out more about Google AdSense.

Ad network 98

Ad network Fill rate Pop-Up Ad Exchange 98

InMobi

MARCH 24, 2023

begins to accelerate, there are many new features in this latest version that provide a privacy-preserving way for advertisers to track the effectiveness of their ad campaigns on iOS devices. only the winning ad could receive a postback from Apple. As the adoption of Apple’s SKAdNetwork (SKAN) 4.0 Before SKAN 3.0,

Ad network 52

Ad network Conversion Ad Inventory Ad Click 52

Digiday

FEBRUARY 1, 2023

Streaming Video The Q4 scatter market for video, including streamers, was quite soft, which enabled advertisers to access more premium inventory than they historically could afford, noted Tinuiti’s Taylor. For the advertisers who are looking to pick that stuff up, it’s actually a really good opportunity to get into these spaces.”

CPC 64

CPC CPM Impressions Ad Click 64

AdvertiseMint

JULY 24, 2023

Are you looking for a new and effective way to advertise your business? TikTok Spark Ads is what you need. This special type of ad allows you to use normal TikToks as ads. This blog post will explain TikTok Spark Ads and how to use them. Read on as we cover the following: What is a Spark Ad?

Click Through Rate 52

Click Through Rate Conversion Rate Ad Click Audience 52

AdvertiseMint

OCTOBER 7, 2023

Did you know you can make better ads with the TikTok ads library? The TikTok ad library provides advertisers and users with all the necessary information on the platform’s ads. If your business is diving into TikTok advertising, you should recognize the TikTok ads library as a game changer.

Audience 52

Audience Ad Click Advertising Marketing 52

MNTN

APRIL 13, 2023

And while many B2B advertisers make the mistake of thinking of their B2B prospects wearing a suit behind the desk at an office, they are people just like us, who watch TV just like us. He walked through a week in the modern life of a B2B prospect and how Connected TV can actually elevate advertisers’ other initiatives.

Conversion Rate 52

Conversion Rate Conversion Audience Ad Click 52

Adtelligent

FEBRUARY 2, 2022

2021 has been the most successful year in total online ad spending , and 2022 is predicted to be even bigger. Advertising across various platforms will exceed 60% of global ad spend for the first time in 2022, and digital advertising share is expected to rise to 65.1% Behavioral advertising vs. contextual advertising .

Marketing 52

Marketing Cookies Demand Side Platform Impressions 52

AdvertiseMint

AUGUST 14, 2023

The section has five categories: Top Ads This is a group of TikTok’s best-performing ads. It allows you to filter the ads by location, industry, publish date, objectives, etc. You can also use it to check out your competitor’s ads. Click on an ad to view performance metrics like likes, shares, and views.

Click Through Rate 52

Click Through Rate Pop-Up Conversion Rate Video Ads 52

AdvertiseMint

FEBRUARY 11, 2024

Post it: When you’re happy with what you’ve written and added, click the “Post” button. Would you like to run ads on Facebook? We are the best Facebook advertising agency. Conclusion We have come to the end of this Facebook guide. Have fun and connect!

Retargeting 52

Retargeting Affiliates Audience Ad Click 52

InMobi

JULY 3, 2018

Advertisers of all stripes love in-app video ads. InMobi’s State of Mobile Video Advertising 2018 Report found that advertisers globally doubled the amount they spent on in-app video ads between 2016 and 2017. GET REPORT But what do app publishers think about video advertising? In the U.S.,

Video Ads 52

Video Ads Click Through Rate Ad Inventory Impressions 52

Karola Karlson

JANUARY 2, 2023

In 2023, as Instagram Reels and Stories have finally taken the #1 spot in advertisers’ priority lists, you should put more effort into improving your IG campaigns. In this chapter of our Instagram Advertising Guide , we’re going to discover all the different Instagram target audiences. How Does Targeting on Instagram Work?

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Ad Targeting Retargeting Audience ROI 97