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Why audio ads could become the preferred method of advertising in mobile gaming

Media Math

These are full-screen ads that users can often only skip after watching them for a certain amount of time, these can either be static or video ads. These formats can drive some users to ad blockers or to click out of the ad as soon as they are able to. So how can advertisers improve the gaming experience?

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App Monetization Done Right: Are Video Ads The Answer?

InMobi

Advertisers of all stripes love in-app video ads. InMobi’s State of Mobile Video Advertising 2018 Report found that advertisers globally doubled the amount they spent on in-app video ads between 2016 and 2017. GET REPORT But what do app publishers think about video advertising?

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Display Ads Best Practices: Learning from Best Examples

Smarty Ads

Global digital advertising expenditure will reach $696 billion by 2024, reflecting the growing preference for banner ad placement, video ad formats, and display campaigns. More so, certain industries witnessed a surge in average Google display ad click-through rates, climbing from 0.84% in 2021 to a maximum of

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Top 12 Google AdSense alternatives for 2023

Monetize More

They focus on providing a great experience for users while using a wide range of ad types from different exchanges and other ad networks. Click here to sign up for West Seven Media. Anyclip AnyClip’s Luminous X video player helps publishers access direct-sold video ads through an AI-powered video player.

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How Are In-App Advertising Rates Calculated?

InMobi

How do mobile ad networks and exchanges determine in-app advertising rates? GET STARTED To help you make sense of all this, here is our guide to better understanding in-app ad rates. CPM, which stands for Cost Per Mille, is one of the original and still most common way of paying for mobile ads.

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52 In-App Advertising Statistics You Should Know

InMobi

To help, here are 52 in-app advertising statistics you definitely need to know. Statistics on Mobile In-App Advertising Total mobile ad spending in 2018: This year, advertising revenue is expected to be more than $70 billion in the U.S How is mobile advertising changing over time? and almost $184 billion worldwide.

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How Does In-App Advertising Work?

InMobi

Have you ever wondered, how does in-app advertising work? What goes on behind the scenes to make mobile advertising happen today? Essentially, the advertiser would pay the publisher directly for access to their user base. So, who’s now involved in getting an ad to appear in an app? Then this guide is for you.