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Time Decay Attribution Model: What Is It and How Does It Work?

MNTN

Attribution is the process of identifying which advertising and marketing strategies are effectively driving conversions. Imagine a customer’s journey in which they first click on a digital ad, visit the brand’s website a week later, and finally — two days before making a purchase — click on a retargeting ad.

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Edgemesh announces new feature to fight ad and click fraud

Martech

and combines that with the history of users’ actions to automatically detect bots and users who are continually clicking on ads but not generating conversions. Once a visitor surpasses a particular ad-click rate, they and their IP address are tagged. Click and ad inflation costs advertisers money in a couple of ways.

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Instagram Ad Targeting – 84-point Guide [2023 UPDATE]

Karola Karlson

In 2023, as Instagram Reels and Stories have finally taken the #1 spot in advertisers’ priority lists, you should put more effort into improving your IG campaigns. In this chapter of our Instagram Advertising Guide , we’re going to discover all the different Instagram target audiences. How Does Targeting on Instagram Work?

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What’s Inside Google’s Android Sandbox?

VideoWeek

Just under ten months ago, Google announced plans to remove advertising identifiers from Android mobile devices. Third party cookies fill a wider range of roles than mobile advertising IDs (MAIDs), so there are less gaps to be filled in the mobile world. FLEDGE meanwhile, as on the web, is concerned with retargeting.

Cookies 105
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How Are In-App Advertising Rates Calculated?

InMobi

How do mobile ad networks and exchanges determine in-app advertising rates? GET STARTED To help you make sense of all this, here is our guide to better understanding in-app ad rates. CPM, which stands for Cost Per Mille, is one of the original and still most common way of paying for mobile ads.

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How to Easily Set Up a High-Conversion Facebook Retargeting Campaign

Single Grain

This post has been updated for 2019 with much more info to help you easily create your Facebook Retargeting Campaign! Are you splashing the cash on advertising campaigns, only to suffer with a low ROI? Click here to download it for free right now! What Is Facebook Retargeting? Does Retargeting Actually Work?

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InMobi Ad SDK 440 now supports Google’s New Advertising ID

InMobi

Using mobile ads to monetize is an integral part of the mobile apps ecosystem today, with a large number of developers relying solely on advertising revenue to sustain their businesses. For this purpose, certain unique device-level identifiers are sent to ad networks to allow them to serve targeted and more relevant ads.