MNTN

MARCH 14, 2024

Whether or not you’ve used them, heard of them, or are just discovering them, we’ve put together this quick guide to show what they can and cannot do, and how their role in programmatic advertising has been recently changing. Auction Process : The SSP conducts an auction among interested buyers, who bid on the ad impression in real time.

Ad Inventory 52

Ad Inventory Demand Side Platform Ad Exchange Ad Space 52

Monetize More

MARCH 10, 2023

In the world of online advertising, there are several key metrics that publishers and advertisers use to measure performance and optimize their strategies. RPM measures how much revenue a publisher generates for every thousand ad impressions served on their website or app.

Header Bidding 98

Header Bidding CPM Ad Inventory Click Through Rate 98

Automatad Inc.

NOVEMBER 23, 2023

Here is when advertisers bid to impress your visitors with their ads. SSPs use tons of visitor data to select ads that grab attention and make your audience happy. From giving VIP treatment to your favorite advertisers to controlling the types or frequency of ads, your SSP has your back.

Header Bidding 40

Header Bidding Ad Inventory Ad Exchange Demand Side Platform 40

SODP

JULY 25, 2023

Of all the online advertising tools and technologies that have emerged, supply-side platforms (SSPs) arguably remain some of the most important for digital publishers. SSPs, along with demand-side platforms (DSPs) and ad exchanges , have transformed the advertising industry — making it more automated, efficient and data-driven.

Demand Side Platform 52

Demand Side Platform Ad Exchange Ad Space Ad Inventory 52

Monetize More

JUNE 13, 2023

Understanding the underlying reasons behind the substantial drop in ad rates is crucial for publishers who are seeking to adapt and thrive in an evolving digital advertising landscape. They attract a vast audience and provide an alternative medium for content consumption. As ad inventory quantity goes up, the ad rates go down.

Ad Inventory 69

Ad Inventory Ad Space Header Bidding Native Advertising 69

Monetize More

MARCH 10, 2023

In the world of online advertising, there are several key metrics that publishers and advertisers use to measure performance and optimize their strategies. RPM measures how much revenue a publisher generates for every thousand ad impressions served on their website or app.

Header Bidding 73

Header Bidding CPM Ad Inventory Click Through Rate 73

Ad Monsters

MAY 22, 2023

WITH THE SUPPORT OF Oxagile Oxagile provides custom ad tech development and consulting services for publishers, media agencies, broadcasters, and ad tech vendors We also have a guest, Oxagile’s ad tech expert partner and advisor, to absorb his business advice on how to counteract ad ops issues — whether a supply or demand-side pain — on the go.

Ad Ops 83

Ad Ops Ad Inventory Ad Tech Demand Side Platform 83

Automatad Inc.

APRIL 7, 2024

Attention metrics are gaining traction for providing granular insights, going beyond indicating that the ad is seen. They provide data on whether the audience has interacted with the ad or had its impact on them. As a publisher, optimizing ads to improve attention leads to massive benefits.

Ad Inventory 40

Ad Inventory Viewability CPM Video Ads 40

Brid.tv

DECEMBER 20, 2022

Mobile apps are often lauded as the best generator of passive income today, especially in terms of in-app advertising. But how does advertising in mobile apps actually work? And are ads even the best monetization option for your app specifically? hide ] What Is In-App Advertising? hide ] What Is In-App Advertising?

Advertising 54

Advertising CPM Mobile Ads CPC 54

YieldBird

JUNE 14, 2023

Digital publishers face formidable obstacles like advanced ad-blocking and the impending demise of third-party cookies, compelling them to adapt and adopt alternative strategies to uphold or enhance their advertising earnings. Amidst this backdrop, one of the strategies has emerged as a captivating solution: ad refreshing.

Click Through Rate 52

Click Through Rate Viewability Fill rate Ad Inventory 52

YieldBird

JUNE 14, 2023

Digital publishers face formidable obstacles like advanced ad-blocking and the impending demise of third-party cookies, compelling them to adapt and adopt alternative strategies to uphold or enhance their advertising earnings. Amidst this backdrop, one of the strategies has emerged as a captivating solution: ad refreshing.

Click Through Rate 52

Click Through Rate Viewability Fill rate Ad Inventory 52

Basis

MARCH 22, 2023

Grace Briscoe is SVP of Candidates and Causes at Basis Technologies Digital advertising spend soared even higher for the 2022 US elections. This is the third research report Basis Technologies has published on the US elections and digital ad spending. Luckily, political advertiser have long been comfortable with uncertainty.

Advertising 74

Advertising Impressions CPM Cookies 74

AdvertiseMint

OCTOBER 24, 2023

Definition of Programmatic Media Buying Programmatic media buying refers to the automated process of purchasing digital advertising space. This evolution in the advertising world leverages algorithms and data to automatically determine which ads to buy and how much to pay for them, all in real-time.

Media 52

Media Demand Side Platform Data Management Platform Ad Space 52

Digiday

SEPTEMBER 27, 2022

“You’re going to see a 50% delta in CPMs between [cookie-enabled and cookieless impressions] for the same ad unit,” said one publishing executive. In short, they need to supply more information about the quality of their cookieless ad inventory, according to Wohl. Enter the IAB Tech Lab’s seller-defined audiences specification.

Cookies 66

Cookies Viewability Impressions Ad Inventory 66

Monetize More

APRIL 19, 2023

Mediavine Benefits and Drawbacks Benefits: Ad placements optimized to enhance user experience and engagement while ensuring non-intrusiveness and relevance. Strong ad targeting capabilities for publishers to serve ads to specific audiences based on their interests, demographics, and browsing behavior, maximizing ad performance and revenue.

Header Bidding 52

Header Bidding Ad Inventory Ad network Ad Server 52

Monetize More

MAY 16, 2023

For publishers, CTV represents a lucrative opportunity to reach audiences in a highly engaging and measurable way. The Growth Rate of CTV Revenues vs. Other Advertising Revenues Over the past decade, digital advertising has grown tremendously, and Connected TV (CTV) is one of the fastest-growing segments.

Ad Inventory 52

Ad Inventory Entertainment Audience Advertising 52

Smart-Hub

DECEMBER 22, 2023

In this article, we dive into the dynamic world of AdTech, uncovering the latest trends and offering valuable insights for marketers, advertisers, and business leaders. Join us on this journey to decode the intricacies of AdTech and discover how staying informed is the key to unlocking success in the digital advertising landscape.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Digiday

OCTOBER 27, 2022

Insider is making more money than last year from its videos on its website and is seeing particular growth from direct-sold video ads, where advertisers commit to spend a certain amount and buy ads across Insider’s owned & operated and other platforms like YouTube. chief marketplace officer at ad agency UM Worldwide.

Video Ads 67

Video Ads Ad Inventory Audience Ad Targeting 67

Monetize More

FEBRUARY 24, 2023

RPM is a metric used to determine the total ad revenue a publisher is set to earn for 1000 ad impressions. CPM, on the other hand, is the amount an advertiser will pay for 1000 ad impressions. Place ads in high-visibility areas and ensure they do not obstruct the user experience. CPM ads differ from CPC ads.

CPM 52

CPM Fill rate Impressions CPC 52

Digiday

JANUARY 31, 2023

Podcast ad buyers have yet to see notable budget cuts from their clients — though the time of podcasts as the shiny new medium may be coming to an end. Advertising spend in general has been slowing down , as advertisers’ scrutinize their budgets amid rising interest rates, inflation and overall uncertainty around the economy.

Brand Awareness 66

Brand Awareness Ad Inventory Media Ad Targeting 66

Monetize More

MAY 31, 2023

For example, video ads tend to have a higher RPM than display ads, as they’re more engaging and have higher click-through rates. Additionally, the ad network you’re using can also impact your RPM. Some networks have higher-paying advertisers, which can lead to a higher RPM for publishers.

Ad network 52

Ad network Click Through Rate CPM Impressions 52

Brid.tv

OCTOBER 7, 2022

Are you considering monetizing your video content through instream advertising? Then you should get familiar with the most common types of instream video ads. Today we tackle the topic of mid-roll ads — what they are, why you should use them, and how to place them on your content. hide ] What Are Mid-Roll Ads?

Video Ads 52

Video Ads Ad network Non-Profit Real Estate 52

Monetize More

JUNE 22, 2022

Stay tuned to discover your future interstitial ad network partner by going through this post. Following are the best mobile ad networks for serving interstitial ads in 2022: 1. AdMob or Google Ads for Interstitial Ads. If you’re not new to programmatic advertising, you may know a little about Google AdMob.

Ad network 52

Ad network Fill rate Banner CPM 52

VideoWeek

APRIL 5, 2024

According to a patent filing reported by Lowpass, Roku wants to serve ads when a user takes a break from playing a game on their Xbox or streaming a show on an Apple TV device, which are plugged into the Roku TV. The company has also enlisted Publicis Media’s Yale Cohen as Head of Brand Safety and Advertiser Solutions.

Ad Tech 59

Ad Tech Agency Media Audience 59

Brid.tv

AUGUST 19, 2022

Have you been looking for a way to put video ads on your website ? If you have experience with online advertising, you already know that video ads perform better than images and other ad formats. Track Ad Performance and Optimize Your Creatives Monetize Your Website With Brid.TV How Do Video Ads Work?

Video Ads 68

Video Ads Ad network Ad Server Ad Inventory 68

Clearcode

AUGUST 8, 2023

Digital advertising is a dynamic world where the necessity for privacy and data security is escalating rapidly. At the same time, users want to receive a personalized advertising experience. advertiser) events to reporting and campaign optimization, passing through attribution. publisher) and trigger (e.g., Source: Criteo.

Ad Server 52

Ad Server Ad Exchange Demand Side Platform Ad network 52

Monetize More

OCTOBER 4, 2022

With more and more advertisers fighting for users’ attention, there’s never been a better time to sell ad space and make a buck. Publishers can deploy a variety of programmatic advertising solutions in their ad stack. With the influx of traffic, comes the need to boost ad revenue. Audience Segmentation.

Header Bidding 52

Header Bidding Native Advertising Banner Video Ads 52

Brid.tv

SEPTEMBER 9, 2022

With the popularity of video content continuously growing, publishers and broadcasters are constantly looking for new ways to reach audiences worldwide. Needless to say, with a video monetization method set in place, this huge audience translates to more revenue , too. One such way is connected TV (CTV). OTT & CTV Solutions.

Video Ads 52

Video Ads Audience Ad Inventory Ad network 52

Brid.tv

OCTOBER 17, 2022

With video content gaining unprecedented popularity in the last decade, digital video advertising has become one of the most lucrative advertising branches. But not all video ads are the same. Post-roll ads are generally considered the outcast of the instream advertising landscape. What Are Post-Roll Ads?

Video Ads 52

Video Ads Header Bidding Pop-Up Ad network 52

Digiday

NOVEMBER 6, 2022

For better or worse, ad tech vendor OpenWeb is attracting a lot of attention. That’s what happens when an unprofitable business is given $170 million to help ad-funded publishers (and advertisers) at a time when those same businesses are being battered by economical and structural headwinds.

Ad Tech 66

Ad Tech Data Management Platform Affiliates Ad Inventory 66

Smart-Hub

DECEMBER 8, 2023

The programmatic advertising ecosystem is a complex environment consisting of many elements. And while SmartHub still effectively synchronizes cookies for more accurate audience targeting, companies like Google , Apple , and Mozilla are on the verge of abandoning their use altogether. They buy an audience, not an ad space.

Ad Exchange 64

Ad Exchange Advertising Non-Profit Demand Side Platform 64

InMobi

OCTOBER 17, 2014

Source: Global Mobile Media Consumption Wave 3, InMobi 2014 Apart from capturing a greater share of consumer time spent on media, Mobile is proving to be very effective for advertising. For instance, advertisers can leverage richer ad formats such as mobile video , in-app full screen ads, interstitials, rich media ads and native ads.

Rich Media 52

Rich Media Mobile Ads Retail Ad Inventory 52

illumin

JUNE 7, 2018

This week we’re kicking off a new series of learning on the topic of Programmatic Ad Formats b eginning with the most traditional method of digital advertising: display. For an overview of the difference between an ad exchange and a DSP, check our earlier post here. . How Display Ads Fit Into The Digital Advertising Ecosystem.

Display Advertising 40

Display Advertising Click Through Rate Impressions Audience 40

Clearcode

SEPTEMBER 20, 2023

The rising demand for programmatic advertising among advertisers is driving market growth. According to Statista, global programmatic advertising spending is expected to reach USD 724 billion by 2026. Advantages of DSPs include automated ad buying, scalability, cost-effectiveness, and precise audience targeting.

Demand Side Platform 99

Demand Side Platform Ad Exchange Ad Inventory Impressions 99

Brid.tv

AUGUST 23, 2022

Are you looking to monetize your OTT streaming service through advertisements? If so, you will need a reliable, robust OTT advertising platform on your side. Through these platforms, you can easily sell your ad inventory and insert ads into your OTT website or app to generate revenue. Targeting Options.

Header Bidding 81

Header Bidding Advertising Ad Exchange Video Ads 81

Ad Beat

JANUARY 1, 2020

As a result, it comes as no surprise that brands everywhere are looking for new ways to engage with their audience on the small screen. In fact, consumers reacted more slowly to ads seen on desktop computers, which took two to three seconds to pose the same emotional effect. Why does mobile advertising work for brands?

Mobile Ads 52

Mobile Ads Click Through Rate CPM Real Estate 52

SODP

MAY 30, 2023

And the amount of money companies spend on digital ads is projected to hit almost $680 billion in 2023, a rise of 10.5% Slashed marketing budgets are the norm as at least 30% of advertisers face increasing pressure to boost ROI with less. What Is an Ad Exchange? year on year. Here is how the process works: 1.

Ad Exchange 64

Ad Exchange Ad Inventory Ad network Ad Space 64