AdPushup
MAY 18, 2023
Effective ad inventory management plays a vital role in the success of advertising campaigns. As advertisers, we recognize the importance of delivering engaging messages to the appropriate audience, precisely when they need it. But how would you do that?
Martech
JANUARY 20, 2022
Good morning, Marketers, and the Superbowl reminds us large audiences are still valuable. I was struck by reports that NBC had sold most of its Super Bowl ad inventory by mid-summer and at a higher price than last year even though the audience was at a 15 year low. An audience of 96.4 An audience of 96.4
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Digiday
MARCH 6, 2023
. — Target, Kroger, Lowe’s, Best Buy, Walgreens, Dollar General, Albertsons and more — are investing heavily in advertising via retail media networks (RMNs) and other digital sources. of digital advertisers’ allotments in 2023, almost double the share spent in 2019. Spend in this area is expected to account for 19.3%
Martech Series
JANUARY 3, 2023
Discovery will use VideoAmp’s measurement and data capabilities to better represent its audiences for advertisers looking to transact on linear, streaming video and large digital and social media services through a unified, cross-platform currency. The differential was even greater among affluent audiences (2.3X Discovery. “We
Martech Series
MARCH 2, 2023
There couldn’t be more exciting time than this to indulge in the out-of-home advertising field. As we glide into the next decade, the industry manifests immense excitement about what the future has in store vis-a-vis real-world advertising. in the OOH advertising domain, let’s first walk you through its basics.
Admixer
JUNE 11, 2020
Admixer.SSP has recently partnered with Opera, and now offers its diverse ad inventory for programmatic buying. From now on, brands and agencies that use Admixer.DSP can programmatically buy Opera audiences through native ads. Learn more about Opera audience and benefits for brands. What is Opera?
PubMatic
FEBRUARY 8, 2023
The digital advertising industry has long had an imbalance of power between Big Tech and its walled gardens, and publishers and their ad inventory. For starters, they must make it as easy as possible for brands to advertise. All of these tactics can increase operational efficiency for the advertiser.
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