Digiday

APRIL 11, 2023

For example, major manufacturers, including domestic and import brands, are hitting the accelerator on marketing spend, particularly looking to capture digital-first audiences that are interested in their EV products. Addressable TV helps auto marketers ensure their ads reach viewers with high purchase intent.

Audience 53

Audience Brand Lift Impressions Manufacturing 53

AdExchanger

MAY 20, 2024

Audience curation is a manifestation of what the online ad industry has long been calling for: closer collaboration between partners that isn’t built on unreliable third-party signals. To curate custom ad inventory, buyers have started working more closely with the sell side.

Ad Inventory 53

Ad Inventory Audience Advertising 53

Monetize More

FEBRUARY 16, 2023

Consider Ad Exchange as an online marketplace where publishers & advertisers meet to buy and sell ad inventory. A big pool of inventory is gathered by ad exchanges from multiple ad networks, SSPs, and publishers which is then presented to DSPs, media buyers, ad networks & brands to buy the impressions in real-time.

Ad Exchange 98

Ad Exchange Ad network Ad Inventory Impressions 98

Digiday

APRIL 30, 2024

The key details: Samsung pitched new ad formats, measurement options for advertisers, its growing FAST channel, AI capabilities, and news ad inventory on mobile devices Condé Nast’s presentation focused on its audience reach across specific content categories, live and vertical video on social platforms Roku talked up its home screen ads, a new hub (..)

Demand Side Platform 73

Demand Side Platform Ad Inventory Audience Media 73

Digiday

MARCH 6, 2024

Up next: Cheap reach inventory “Cheap reach inventory” is the next target from Jounce Media, the consultancy that helped to spearhead the MFA crackdown last year. This is a member-exclusive article from Digiday.

Viewability 72

Viewability Media Ad Inventory Audience 72

Digiday

APRIL 22, 2024

This report provides an overview of the platforms’ offerings and an analysis of how brands and agencies distribute their ad budgets and ad placements across platforms.

Ad Inventory 65

Ad Inventory Marketing Ad Targeting Agency 65

Digiday

FEBRUARY 22, 2024

As WARC noted this month in its sports media report , global ad spending on sports media rights is expected to reach $61 billion this year (up 18.9% on pre-pandemic levels) on major live events in 2024 — even as streamers and social media attract wider audiences across different channels.

Agency 76

Agency Media Ad Inventory Audience 76

MNTN

MARCH 14, 2024

So again, an SSP facilitates digital advertising by automating the sale of ad inventory from publishers to advertisers. Connection to Demand Sources : The SSP connects to various demand sources, including Demand Side Platforms (DSPs), ad exchanges, and directly with advertisers, expanding the potential buyer pool for the ad inventory.

Ad Inventory 52

Ad Inventory Demand Side Platform Ad Exchange Ad Space 52

Monetize More

MARCH 10, 2023

RPM measures how much revenue a publisher generates for every thousand ad impressions served on their website or app. It’s an important metric because it can help publishers understand the effectiveness of their ad inventory and make informed decisions about ad placement, format, and targeting.

Header Bidding 98

Header Bidding CPM Ad Inventory Click Through Rate 98

VideoWeek

NOVEMBER 1, 2023

Fragmentation in the CTV ecosystem has left ad inventory scattered across different markets, says Stuart Keith, Snr Director EMEA Supply Partnerships at Rakuten Advertising.

Ad Inventory 64

Ad Inventory Audience Marketing Advertising 64

Automatad Inc.

NOVEMBER 23, 2023

Here is when advertisers bid to impress your visitors with their ads. SSPs use tons of visitor data to select ads that grab attention and make your audience happy. From giving VIP treatment to your favorite advertisers to controlling the types or frequency of ads, your SSP has your back. What Are Supply-Side Platforms?

Header Bidding 40

Header Bidding Ad Inventory Ad Exchange Demand Side Platform 40

PubMatic

FEBRUARY 8, 2023

The digital advertising industry has long had an imbalance of power between Big Tech and its walled gardens, and publishers and their ad inventory. One of the most popular audience capabilities supported through sell-side targeting is seller-defined audiences.

Advertising 121

Advertising Cookies Ad Inventory Audience 121

Martech

FEBRUARY 2, 2024

Attention Deals (high quality, highly engaged ad inventory: Adelaide, Oracle Moat and TVision). ID-Free Audience Deals (AI-powered analysis of digital journey patterns: Dstillery ID-free).

Cookies 95

Cookies Ad Inventory MarTech Audience 95

Martech Series

MARCH 2, 2023

Shopping in real-time With innovation and digitalization, the time between the purchase of OOH ad inventory and its viewability has been reduced to minutes, not even hours. For instance, one can understand the demographics of the customer in the areas nearby to OOH ad inventory in real-time.

Advertising 100

Advertising Ad Inventory Viewability Audience 100

MNTN

APRIL 19, 2024

A new study makes that clear: despite tons of new streaming originals and content being released across every service, every day, 85% of CTV ad inventory still runs against linear TV programming. And for advertisers, while the medium and method may change, your audience will almost always be the same folks.

Ad Inventory 98

Ad Inventory Audience Advertising Media 98

MNTN

MARCH 12, 2024

Programmatic advertising and the tools that go along with it, like demand side platforms , have made it easier than ever for advertisers to access ad inventory across publishers and reach their target audience. Unfortunately, there are often hidden fees when it comes to accessing various audiences, which can add up quickly.

Demand Side Platform 52

Demand Side Platform Ad Exchange Ad Inventory Audience 52

The Ad Tech Blog

APRIL 1, 2024

The Mechanics Behind Google’s Ad Tech Google’s ad tech suite, including Google Ads and Google Ad Manager , leverages sophisticated machine learning algorithms to efficiently match ads with their target audience. How does Google’s ad tech differ from traditional advertising?

Ad Tech 100

Ad Tech Machine Learning Ad Click Ad Targeting 100

MNTN

FEBRUARY 14, 2024

One of the ways that B2B brands can effectively reach their audiences is through programmatic advertising. And in the case of B2B digital advertising, those two respective parties are the advertiser seeking to serve their ads to specific audiences, and a publisher with the digital ad space to display those ads.

Advertising 52

Advertising Ad Exchange Marketing Ad Space 52

Monetize More

MARCH 10, 2023

RPM measures how much revenue a publisher generates for every thousand ad impressions served on their website or app. It’s an important metric because it can help publishers understand the effectiveness of their ad inventory and make informed decisions about ad placement, format, and targeting.

Header Bidding 73

Header Bidding CPM Ad Inventory Click Through Rate 73

MNTN

DECEMBER 12, 2023

consider CTV ads more relevant than traditional TV ads. If you want to capitalize on this trend and target your audience base with engaging content, you must find quality CTV inventory. Here’s everything you need to know about Connected TV inventory. What Is Connected TV Inventory?

Advertising 52

Advertising Demand Side Platform Ad Inventory Banner 52

PubMatic

NOVEMBER 11, 2022

Eliminate guesswork for media buyers by including as much information about your inventory as possible—including genre, language and rating—in bid requests. Implement an audience extension strategy to allow advertisers to target your audiences off-site—and to create a new revenue stream. Ad Request Details.

Ad Inventory 84

Ad Inventory Audience Advertising Media 84

Clearcode

APRIL 26, 2023

Demand-path optimization (DPO) and supply-path optimization (SPO) are processes designed to organize an efficient path to an ad inventory from both the publisher’s and the advertiser’s ends. Supply-path optimization (SPO) is when demand-side platforms (DSP) try to improve the path to ad inventory.

Ad Inventory 69

Ad Inventory Demand Side Platform Non-Profit Impressions 69

Monetize More

FEBRUARY 21, 2023

Publishers tend to use one or both of these Google products to give advertisers access to their ad inventory and monetize it via display ads. AdSense is Google’s ad network where publishers can connect their ad inventory to buyers or advertisers worldwide. What is Google Ad Exchange? What is AdSense?

Ad Exchange 52

Ad Exchange Fill rate Ad Inventory Demand Side Platform 52

SODP

JULY 25, 2023

A supply-side platform (SSP) is a platform that allows publishers to manage and automate the sale of ad inventory in real time to buyers across multiple ad exchanges, ad networks and demand-side platforms (DSPs). Advertisers: Advertisers create and design their ads, specify their target audience and set their budgets.

Demand Side Platform 52

Demand Side Platform Ad Exchange Ad Space Ad Inventory 52

Monetize More

JUNE 15, 2023

Run them both together, Ad Exchange and header bidding. With Ad Exchange and Header Bidding competing in a publisher’s ad stack, all your ad inventory is ensured to be monetized as efficiently as possible. It’s a lot simpler than you think. What is Header Bidding?

Header Bidding 98

Header Bidding Ad Exchange Fill rate Demand Side Platform 98

Monetize More

JUNE 13, 2023

They attract a vast audience and provide an alternative medium for content consumption. Consequently, publishers must contend not only with their direct competitors but also with the multitude of content creators vying for the attention of the same target audience. As ad inventory quantity goes up, the ad rates go down.

Ad Inventory 69

Ad Inventory Ad Space Header Bidding Native Advertising 69

Automatad Inc.

NOVEMBER 15, 2023

Either you want to know what programmatic native ads are, or you want to know how native ad inventories can be sold programmatically. Supply-side Platforms (SSPs): SSPs enable publishers to offer ad inventory for purchasе by advеrtisеrs through rеal-timе bidding. No worries, as we have got you covered.

Native Advertising 40

Native Advertising Ad Inventory Ad Exchange A/B Testing 40

Automatad Inc.

APRIL 7, 2024

Attention metrics are gaining traction for providing granular insights, going beyond indicating that the ad is seen. They provide data on whether the audience has interacted with the ad or had its impact on them. As a publisher, optimizing ads to improve attention leads to massive benefits.

Ad Inventory 40

Ad Inventory Viewability CPM Video Ads 40

VideoWeek

APRIL 29, 2024

If targeting and measurement becomes more difficult on the open web, where cookies play a major role, marketers may shift more ad investment into big media properties where targeting and measurement is based largely on first-party data. And in many cases, the CMA is awaiting more information from Google, which may clear up those issues.

Cookies 98

Cookies Retargeting Ad Inventory Ad Targeting 98

Ad Ops Hero

MARCH 25, 2023

Multiple platforms exist for programmatic, such as sell-side platforms (SSPs) and demand-side platforms (DSPs), allowing advertisers to buy ad inventory across an open network of platforms. With both programmatic and display, advertisers typically have control over the following: Audience. Ad exchangers. Bidding strategy.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

PubMatic

OCTOBER 5, 2023

For more insight into how to make your audience and ad inventory more attractive to buyers—and capture budgets that remain unallocated—see PubMatic’s Q4 Holiday Tune Up guide for publishers. The post Get Set to Ramp Up Revenue this Holiday Season appeared first on PubMatic.

CPM 101

CPM Cookies Ad Inventory Video Ads 101

Ad Monsters

MAY 9, 2024

Advertisers place ads to build up their audience or customer base, and they are increasingly using mobile devices to access the Internet. By integrating their solutions into the platform, ad exchanges can provide advertisers with heightened transparency and confidence in the legitimacy of their ad campaigns.

Ad Exchange 93

Ad Exchange Machine Learning Ad Tech Impressions 93

Martech Series

DECEMBER 19, 2022

Header bidding is a programmatic media buying that enables publishers and developers to offer their ad inventory to several ad exchanges creating a more competitive ecosystem that optimizes results. Nimbus header bidding enables publishers and developers to maximize their revenue, while providing sharp, polished ad experiences.

Header Bidding 91

Header Bidding Ad Exchange Ad Inventory MarTech 91

Martech Series

SEPTEMBER 12, 2022

RSG Media Announces RSG Audience—Unified Intelligent Inventory Management Platform for Audience Forecasting/Marketing Research, Programming, Advertising, and Promotion. SeaChange and Source Digital Partner to Jointly Boost the Value of Connected TV Ad Inventory with Web 3.0 Multiverse Engagement Services.

Machine Learning 86

Machine Learning Marketing Audience MarTech 86

TechCrunch Ads

JULY 12, 2022

The news comes in advance of Disney’s launch of an ad-supported tier for its flagship service, Disney+ , which would likely be another such target of such a deal. At last year’s upfront advertising sales event, over 40% of the ad inventory Disney sold was automated.

Ad Server 72

Ad Server Ad Inventory Ad Tech Audience 72

VideoWeek

MARCH 27, 2023

They’re then using this data to build out contextual audience segments which they then monetise themselves – without the permission of the publishers they work with. There are no guarantees that data used to verify media and serve contextual ads to specific audience segments is licensed, or accurate.

Ad Inventory 59

Ad Inventory Ad Tech Cookies Agency 59

YieldBird

JUNE 14, 2023

Extending Ad Inventory and Increasing Revenue Potential Ad refreshing enables digital publishers to extend their available ad inventory, allowing them to display more ads to their audience. Conclusion Ad refreshing is a vital part of ad monetization strategy for digital publishers.

Click Through Rate 52

Click Through Rate Viewability Fill rate Ad Inventory 52