Ad Tech Daily

MARCH 6, 2023

Sam’s Club MAP solves advertising retargeting challenges with breakthrough accuracy and improved member experience BENTONVILLE, Ark. — Sam’s Club®, a division of Walmart Inc. — Sam’s Club®, a division of Walmart Inc.

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Retargeting Display Advertising Ad Tech Advertising 76

MNTN

SEPTEMBER 9, 2022

This post was produced in partnership with Lever Interactive , a digital advertising agency specializing in emerging channels. When you think of television advertising, audience targeting isn’t usually the first thing to come to mind—but it soon will be after reading this post. How Connected TV’s Audience-First Approach Works.

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Retargeting Conversion Rate Audience Conversion 52

MNTN

SEPTEMBER 9, 2022

This post was produced in partnership with Lever Interactive , a digital advertising agency specializing in emerging channels. When you think of television advertising, audience targeting isn’t usually the first thing to come to mind—but it soon will be after reading this post. How Connected TV’s Audience-First Approach Works.

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Retargeting Conversion Rate Audience Conversion 52

MNTN

MAY 18, 2022

TV advertising has traditionally been associated with big-impact, brand awareness ads—but there’s nothing traditional about Connected TV (CTV). Thanks to advancements in the CTV space, you can serve prospecting and retargeting ads directly to your target audience on the biggest screen in the house, all throughout the year.

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Retargeting Conversion Rate Shipping Conversion 52

Agility Ads

JANUARY 10, 2022

Search Retargeting 101. The difference is the advertisements. It has everything to do with search retargeting. Here’s your chance to find out more about what search retargeting is and how it works, as well as how you can start using it today to drive traffic to your brand. What Is Search Retargeting?

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Retargeting Conversion Rate Advertising Audience 52

RevX

FEBRUARY 6, 2022

Statistics also suggest that in 2023, mobile apps will generate a whopping over $935 billion in revenue through paid downloads and in-app advertising. This blog explores mobile app retargeting and discusses some of the best strategies to use during this Valentine's Day to re-engage your users and successfully win them back.

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Retargeting Non-Profit Conversion Audience 52

MNTN

DECEMBER 5, 2023

The question is, how do you ensure your content reaches the right audiences? Here are eight OTT audience targeting strategies that you can put to work for your brand. It’s like having a billboard in a virtual world that only your chosen demographic can see, ensuring your advertising dollars go further and make a bigger impact.

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Audience Retargeting Entertainment Brand Awareness 52

RevX

NOVEMBER 22, 2021

With more travelers making their way to popular destinations and using mobile apps to plan their trips, app retargeting becomes ever more relevant for affected mobile businesses. With a programmatic advertising strategy in place, it is easier than ever to reconnect and become again the preferred platform of choice.

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Retargeting CPM Conversion Audience 52

MNTN

SEPTEMBER 11, 2023

For advertisers, there’s nothing more ghastly (or ghostly?) It really makes you wonder: Why isn’t my audience resonating with my content? The answer might lie in which audiences you’re targeting. The post Who’s Your Audience? What’s scarier than Halloween? than failing to hit those ROI and revenue goals.

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Audience Retargeting ROI Retail 52

Ad Wisey

APRIL 28, 2022

Adwisely makes online advertising easy and efficient. Retargeting on Facebook. Retargeting appeared to be the most obvious answer to the window shopping and cart abandonment issues. In less than 30 minutes, a turn-key, fully automated Retargeting ads were launched on 11 placements across Facebook & Instagram.

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Retargeting eCommerce Audience Marketing 69

MNTN

FEBRUARY 9, 2024

Connected TV is a big opportunity for television advertisers, and there’s a lot to learn if you want to be successful. We’ve assembled a quick primer on exactly what you need to know about Connected TV and how it compares with traditional television advertising. What Is Television Advertising?

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Advertising Marketing Retargeting CPA 98

MNTN

MARCH 29, 2024

In the grand scheme of things — and by “things,” we mean “TV advertising” — it’s fairly easy for retailers to generate brand awareness. As consumers, we’re always more than a little ready to buy, so all retail advertisers need to do is get their ads in front of the right TV show, with the right audience, at the right time, and boom!

Retail 52

Retail Conversion Rate Advertising Retargeting 52

Martech Series

JANUARY 29, 2023

. “The fact that consumers who use a Safari browser on an iPhone or any other Apple device cannot be identified through a third-party cookie is a real problem for marketers regarding ad personalization and retargeting,” said Steve White, CEO of Clarivoy. This problem represents nearly 40% of in-market shoppers.

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Retargeting Cookies Advertising Agency 87

MNTN

FEBRUARY 20, 2024

OTT, CTV, AVOD, SVOD–the world of streaming advertising can seem like a whole new language – one filled with acronyms. As people continue to cut the cord, advertisers are following, making the jump from their previous linear ad campaigns to streaming ads. What Is Streaming TV Advertising?

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Advertising Marketing Audience AutoMobile 93

MNTN

FEBRUARY 6, 2024

While you’ve been learning more about the value and benefits of Connected TV advertising, a quick Google search may bring up some terms that you may or may not be familiar with, such as CTV and OTT. What is Connected TV Advertising? What is OTT Advertising? CTV and OTT is more than a trend—it’s a marketing revolution.

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Advertising Viewability Retargeting Audience 98

MNTN

FEBRUARY 10, 2023

In MNTN Research’s “ Q4 Performance TV Report, ” it was revealed that CTV advertisers on the MNTN platform saw their conversion rate improve by 21% on average versus the same time period in 2021. And those advertisers were able to expand their reach as well, with impressions served to 69% more users.

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Conversion Rate Conversion Retargeting Advertising 98

VideoWeek

JUNE 1, 2023

Media agency Publicis Media and UK broadcaster ITV have announced a new partnership which will enable Publicis-owned media agencies to target audiences on ITV inventory using Publicis’ own Epsilon ID. Epsilon uses these identifiers to build out audiences which are used for targeting and measurement by Publicis Media agencies.

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Audience First-Party Cookies Retargeting Cookies 52

Basis

MARCH 14, 2024

The forthcoming “cookie-pocalypse” marks a pivotal moment in the advertising industry, as marketers grapple with a privacy-centric landscape and widespread signal loss. So, what is contextual targeting, how does it work, and why is it here to stay in the digital advertising landscape? Read on to find out! What Is Contextual Targeting?

Advertising 75

Advertising Cookies CPM Retargeting 75

Basis

APRIL 25, 2024

As seismic shifts reshape the advertising industry, marketers are reinvesting in strategies that have stood the test of time. What shifts, exactly, are pushing advertisers back towards these old-school approaches? To meet these challenges, advertisers are testing new technological solutions to help them adapt.

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Brand Lift Advertising Cookies Impressions 80

InMobi

MARCH 14, 2022

In light of all of the changes happening around addressability, identity and privacy in mobile advertising, especially on iOS, what does the present and future of retargeting look like? Top Quotes From Maria Retargeting Explained: “Retargeting, which is what we do here at Remerge, is reengaging users through in-app advertising.

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Retargeting Communications Pop-Up Conversion Rate 52

Automatad Inc.

JANUARY 23, 2024

Share Tweet Share Advertising without cookies is the talk of the media town! Marketers are gearing up for it by armoring themselves with potential alternatives such as contextual targeting , first-party data , and building a reliable relationship with audiences. What Is Protected Audience API? How Protected Audience API Works?

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Audience Cookies Ad Server Viewability 52

Martech

MARCH 15, 2022

With streaming services and viewing options on multiple devices, the audiences are divided into more distinct segments. So, advertisers are experimenting with different cross-channel engagements around these big events like March Madness. Search, contextual advertising and retargeting. Viewing behavior for the games.

Advertising 104

Advertising Retargeting Audience MarTech 104

Basis

FEBRUARY 14, 2023

Retargeting ads can help you re-engage potential customers in a personalized way. Here are three tips for developing effective retargeting strategies: 1. So, once you’ve leveraged available data to create basic audience segments (i.e., Read more about how to create effective retargeting ads.

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Retargeting Advertising Conversion Media 76

MNTN

AUGUST 9, 2023

Sometimes, advertisers might feel like they’re screaming into the void ( buy my things!) when it comes to traditional television advertising. It leaves too many advertisers wondering: did anyone even see that? At MNTN, you can target different audiences in different ways. Now, you can leave those concerns behind.

Retail 52

Retail Conversion Rate Advertising eCommerce 52

Martech Series

JUNE 1, 2022

“Long provides an added element to AP that will take us to the next level in terms of his client relationships and consultative approach to finding solutions,” said Audience Platform CRO Stephen Saper. “He The post Audience Platform Is Pleased to Announce the Hiring of Long Ellis as SVP Client Strategy appeared first on MarTech Series.

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Audience Retargeting Finance Ad network 92

MNTN

JANUARY 3, 2023

Almost everyone is a TV fan, including B2B audiences. With the rise of streaming, not only are more people cutting the cord to start streaming, but these audiences are now highly targetable through the digital roots of the new TV environment. Why Audiences are Essential for B2B Advertisers.

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Audience A/B Testing Retargeting Impressions 52

Smart-Hub

OCTOBER 20, 2023

The skyrocketing popularity of programmatic TV advertising is evident in many ways, including the variety of ad types and specific features of the CTV space that allow the full use of the lucrative potential of CTV platforms for advertising campaigns. What is CTV advertising? Let’s have a sneak peek at the CTV world.

Advertising 52

Advertising Non-Profit Retargeting Ad Exchange 52

Basis

MARCH 14, 2024

The forthcoming “cookie-pocalypse” marks a pivotal moment in the advertising industry, as marketers grapple with a privacy-centric landscape and widespread signal loss. So, what is contextual targeting, how does it work, and why is it here to stay in the digital advertising landscape? Read on to find out! What Is Contextual Targeting?

Advertising 52

Advertising Cookies CPM Retargeting 52

illumin

NOVEMBER 7, 2023

For advertisers and brands, understanding that path or journey involves examining the consumer’s shopping habits, analyzing their behavior, and – in the end – helping the consumer find what they are looking for. What is journey advertising? Tracking and targeting abilities improve greatly with journey advertising.

Advertising 52

Advertising Retargeting Click Through Rate Conversion 52

Karola Karlson

JANUARY 2, 2023

In 2023, as Instagram Reels and Stories have finally taken the #1 spot in advertisers’ priority lists, you should put more effort into improving your IG campaigns. In this chapter of our Instagram Advertising Guide , we’re going to discover all the different Instagram target audiences. Facebook Saved Audiences.

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Ad Targeting Retargeting Audience ROI 97

Digital Remedy

OCTOBER 19, 2022

Cutting through the noise with your political advertising campaign can often seem like an impossible task—leaving some campaign managers searching for new and inventive ways to broadcast their candidate’s message. One way some campaigns are attempting to break through the noise is with podcast advertising.

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Advertising Audience Retargeting Media 105

MNTN

FEBRUARY 14, 2024

The advertising world can be complicated—and for a B2B marketer even more so. One of the ways that B2B brands can effectively reach their audiences is through programmatic advertising. But what is B2B programmatic advertising and how does it work? What Is B2B Programmatic Advertising?

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Advertising Ad Exchange Marketing Ad Space 52

Basis

JANUARY 24, 2024

Retail and e-commerce advertisers have long depended on third-party cookies for audience targeting and campaign success attribution. marketers needed a way to target audiences with personalized ads for specific products and to then measure the impact of their efforts. Then there’s the measurement of that advertising.

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Retail Advertising Cookies Marketing 69

Basis

JANUARY 24, 2024

These massive upheavals provide a significant opportunity for advertisers to get creative and take a leading role in helping their organizations weather the storm. What’s your biggest advice for education advertisers as we move towards a cookieless future? The good news?

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Education Advertising Marketing Cookies 52

Basis

NOVEMBER 14, 2022

With more and more people watching digital video , it’s no surprise that CTV viewership has skyrocketed, and that advertising spend has closely followed. With the rise of this new and increasingly popular channel, it makes sense that advertisers have questions: How extensive is the inventory? Can CTV ads be targeted? Let’s dive in.

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Advertising Retargeting Finance Banner 87

Basis

MARCH 20, 2023

Each month, Basis Technologies’ Programmatic 101 series tackles a different facet of programmatic advertising—from best practices for buyers, to competitors in the space, to trends you should know. To leverage behavioral targeting, advertisers must have access to first-, second-, or third-party behavioral data. from your own website.

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Advertising Cookies Retargeting Audience 68

Martech

JANUARY 30, 2024

got rid of all advertising and tracking cookies last July. You just don’t even necessarily realize how deeply entrenched an advertising cookie can be in the ecosystem and in all the tooling that you use,” she said. We were aware that retargeting our core tracking would need to be revamped.

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Cookies Marketing Retargeting CPC 121