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How one tech company is doing marketing without cookies

Martech

got rid of all advertising and tracking cookies last July. You just don’t even necessarily realize how deeply entrenched an advertising cookie can be in the ecosystem and in all the tooling that you use,” she said. We were aware that retargeting our core tracking would need to be revamped.

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5 DSP Tweaks to Increase Programmatic Performance From an Expert Media Buyer

Ad Monsters

Instead of buying traffic resold by intermediaries at subpar CPA or CPC rates, agency-employed media buyers can tweak their CTR and conversion rates directly in the platform. Switch the Bidding Model to CPC RTB auctions are initially based on CPM pricing. Likewise, demand-side platforms add CPC bidding as an option.

CPC 104
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The Remarkable Facebook Advertising Strategies That No One Knows

AdvertiseMint

Using the right techniques of Facebook advertising can significantly impact your business. For example, a person who owns your eBooks and attended webinars are likelier to purchase your product than someone who is encountering your advertisement for the first time. Retargeting your Facebook audience.

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Scaling Facebook Ads: The Complete Guide

AdvertiseMint

Facebook ads scaling is the process of increasing your advertising efforts on Facebook smartly and efficiently. Horizontal scaling : This method involves creating variations of your successful ads to target different audiences or use different ad placements. Leverage the lookalike audience feature. Master the basics.

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What is the Cost of Facebook Ads?

AdvertiseMint

Facebook isn’t just a social networking platform ; it’s an advertising powerhouse. Cost per click (CPC). CPC normally ranges from $0.50 per click, depending on audience targeting and ad quality. CPM generally falls between $5 to $25 per 1,000 impressions, with variations based on audience and ad relevance.

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Digital Advertising Strategies During a Recession

PrograMetrix

Digital Advertising Strategies During a Recession. Facebook and Google recently reported that they are seeing advertiser pullbacks. Of the marketing executives that were surveyed, many of those taking a proactive approach actually increased their digital advertising investments during an economic slowdown. dropped by 13%.

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The Best Tips for Facebook Ads Optimization

AdvertiseMint

The right strategy can make all the difference in reaching your target audience and maximizing the impact of your Facebook ad campaign. Inadequate audience targeting. Ad fatigue How To Optimize Your Facebook Advertising Campaigns Understanding how to effectively optimize Facebook ads can help you boost your conversions.