MNTN

MAY 18, 2022

TV advertising has traditionally been associated with big-impact, brand awareness ads—but there’s nothing traditional about Connected TV (CTV). Thanks to advancements in the CTV space, you can serve prospecting and retargeting ads directly to your target audience on the biggest screen in the house, all throughout the year.

Retargeting 52

Retargeting Conversion Rate Shipping Conversion 52

MNTN

FEBRUARY 6, 2024

As the digital landscape evolves, OTT advertising has emerged as a potent tool for marketers aiming to reach audiences directly on their streaming content platforms. Over-the-top ads , cutting through traditional broadcast methods, allow for targeted, personalized advertising beyond the constraints of conventional TV.

Advertising 98

Advertising Retargeting CPA Audience 98

Martech Series

JULY 22, 2022

Display ads are one of the most reliable ways to create brand awareness. While the major types of display ads include responsive ads, retargeting ads, social ads, and native ads, there are many other kinds of display targeting like contextual targeting or topic targeting that can be used to bring in the attention of target viewers.

Display Advertising 101

Display Advertising Retargeting Advertising Machine Learning 101

MNTN

DECEMBER 5, 2023

The question is, how do you ensure your content reaches the right audiences? Here are eight OTT audience targeting strategies that you can put to work for your brand. Demographic Targeting Imagine being able to place your brand directly in front of your ideal customer. The answer: OTT targeting.

Audience 52

Audience Retargeting Entertainment Brand Awareness 52

MNTN

MARCH 29, 2024

In the grand scheme of things — and by “things,” we mean “TV advertising” — it’s fairly easy for retailers to generate brand awareness. Awareness gets raised, and they’re well on their way to a conversion. She walked through three case studies that show how retailers can use CTV to hit performance goals.

Retail 52

Retail Conversion Rate Advertising Retargeting 52

Automatad Inc.

JANUARY 23, 2024

Share Tweet Share Advertising without cookies is the talk of the media town! Marketers are gearing up for it by armoring themselves with potential alternatives such as contextual targeting , first-party data , and building a reliable relationship with audiences. What Is Protected Audience API? How Protected Audience API Works?

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Audience Cookies Ad Server Viewability 52

MNTN

MAY 24, 2022

A solid Father’s Day campaign is equal parts knowing your audience (and setting the right targeting and campaign parameters that will best reach them)—and one part locking down the right messaging and creative. Your goal is to keep the viewer watching beyond the three seconds, since this correlates with increased brand awareness.

Retargeting 98

Retargeting Brand Awareness Brand Lift Audience 98

Basis

JANUARY 24, 2024

These massive upheavals provide a significant opportunity for advertisers to get creative and take a leading role in helping their organizations weather the storm. What’s your biggest advice for education advertisers as we move towards a cookieless future? The good news?

Education 52

Education Advertising Marketing Cookies 52

MNTN

FEBRUARY 14, 2024

The advertising world can be complicated—and for a B2B marketer even more so. One of the ways that B2B brands can effectively reach their audiences is through programmatic advertising. But what is B2B programmatic advertising and how does it work? What Is B2B Programmatic Advertising?

Advertising 52

Advertising Ad Exchange Marketing Ad Space 52

Martech

APRIL 4, 2024

Advertisers can add CTV to their LinkedIn campaigns through a network of partners that includes Paramount, Roku and Samsung Ads. Since only 5% of buyers are in market for a new purchase at any given time, it’s important for B2B marketers to consistently engage with their audiences to ensure their brand is memorable when it’s time to buy.

Brand Lift 66

Brand Lift Conversion Rate Retargeting Video Ads 66

Digital Remedy

OCTOBER 2, 2023

Today, massive multi-location brands and franchises are taking a local-first approach to their performance marketing strategies, helping them better resonate with their target audience. While political advertising is projected to be a major category in 2024, BIA projects initial spending to kick off in late 2023.

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Agency Retargeting Real Estate Pop-Up 105

Basis

JULY 14, 2023

Wondering how the nuances of 2023 consumer behavior will impact holiday spending and see what advertisers can do to optimize their investments for Q4? Read on to find out (and to get some industry-specific recommendations for automotive, higher education, CPG, and cannabis brands!)

Advertising 52

Advertising Shipping Retargeting Education 52

Basis

OCTOBER 18, 2022

Wondering how consumer behavior will look different this holiday season, and want to know what advertisers can do to optimize their investments? Read on for some general holiday shopping insights, as well as industry-specific recommendations for automotive, higher education, CPG, and cannabis brands.

Advertising 65

Advertising Retargeting Education Retail 65

Smart-Hub

AUGUST 23, 2023

In the ever-evolving landscape of digital marketing, programmatic advertising has emerged as a powerful tool for businesses to reach their target audiences more effectively. In this blog post, we will delve into the world of programmatic advertising. SmartHub's Features Have No Limits! Get a Consultation For Free Contact us 1.

Advertising 52

Advertising Ad Exchange Brand Awareness Impressions 52

MNTN

JANUARY 19, 2024

When running numerous campaigns across various channels, it can be challenging to know exactly which ads are most responsible for guiding your target audience to a purchase. Attribution is the process of identifying which advertising and marketing strategies are effectively driving conversions.

Retargeting 52

Retargeting Brand Awareness Conversion Ad Click 52

Basis

AUGUST 30, 2022

Even still, CTV ad spend has skyrocketed recently, thanks to the powerful brand awareness, leads, and sales the format offers. Today, we’ll explore how advertisers can create winning connected TV ads and campaigns. CTV Advertising by the Numbers. Is my ad high-definition, as many CTV devices connect to big screens?

Advertising 77

Advertising Viewability Brand Awareness A/B Testing 77

Basis

MARCH 14, 2023

In the context of burnout within the digital advertising industry , it’s critical that brands and agencies seek out ways to automate as many of the workflow-related aspects of the media buying process as possible in order to retain talent and avoid the high costs of turnover. Yes, please!) On to CTV targeting!

Advertising 77

Advertising A/B Testing Audience Viewability 77

MNTN

NOVEMBER 13, 2023

Recently, MNTN’s Maggie Pendergrass, Customer Success Manager, and Jacob Trussell, Content Marketing Lead, joined Adweek to discuss the shifting landscape of television advertising. As CTV platforms have evolved, advertisers have more options for reaching their target audience — no matter what content they’re watching.

Brand Awareness 52

Brand Awareness Audience Retargeting Advertising 52

PrograMetrix

AUGUST 3, 2022

Digital Advertising Strategies During a Recession. Facebook and Google recently reported that they are seeing advertiser pullbacks. Of the marketing executives that were surveyed, many of those taking a proactive approach actually increased their digital advertising investments during an economic slowdown. dropped by 13%.

Advertising 52

Advertising Conversion Rate Retargeting Audience 52

MNTN

JANUARY 13, 2023

Advertising may often feel like a lofty brand awareness play straight out of Emily in Paris. Performance marketing is a digital marketing strategy in which businesses are only charged an advertising fee based on the performance of their advertising campaign. Performance marketing is the solution to this problem.

Advertising 52

Advertising CPA Marketing Brand Awareness 52

MNTN

AUGUST 25, 2023

When this audience reaches the bottom of your sales funnel, they’re here. You’ve winnowed down your target audience to those interested in purchasing. Upper Funnel vs Lower Funnel Marketing In the upper funnel, your main goal is to grow brand awareness and build trust with your audience. They’re engaged.

Conversion 52

Conversion Retargeting Marketing Brand Awareness 52

MNTN

APRIL 18, 2023

Retargeting Ads A retargeting ad is aimed at people who have previously visited your website. You can run retargeting ads on social media, as banners on websites, and even on Connected TV. Then, when people engage with the site, they will be added to your list for retargeting ads. Here are 10 of our favorite 1.

Retargeting 52

Retargeting Marketing Education Audience 52

Basis

JULY 7, 2023

Omnichannel personalization: It’s every advertiser’s goal, but one that’s not easy to achieve (thanks a lot, media complexity, data silos , the identity crisis, the list goes on.) Depending on your overall strategy, display can aid in general awareness that will boost site traffic and even organic site traffic over time.

Advertising 52

Advertising Retargeting Brand Lift Audience 52

Brid.tv

NOVEMBER 1, 2022

Programmatic advertising platforms make the process of selling ad inventory simpler and more streamlined. To make your choice a little easier, we have put together a list of the top 12 programmatic advertising platforms right now. hide ] What Is a Programmatic Advertising Platform? How Do Programmatic Advertising Platforms Work?

Header Bidding 52

Header Bidding Demand Side Platform Real Estate Advertising 52

InMobi

MAY 11, 2021

Apple’s AppTrackingTransparency (ATT) framework makes it more difficult to target audiences at the user level on iOS devices, which is leading to alternatives, such as centering campaigns solely around programmatic advertising KPIs (key performance indicators), becoming more common in in-app programmatic campaigns.

Advertising 52

Advertising Click Through Rate Viewability Video Ads 52

AdvertiseMint

OCTOBER 19, 2023

Online advertising for business is now a necessity for all entrepreneurs. As more people use the web daily, online ads provide affordable exposure to targeted audiences. Do you want to advertise your business online but don’t know where to start? Many small business owners struggle to make online advertising work.

Advertising 52

Advertising Pop-Up Display Advertising Native Advertising 52

AdvertiseMint

FEBRUARY 12, 2024

Facebook and Google offer unique advantages and can be powerful tools for reaching your target audience. In contrast, Facebook advertising leverages social engagement. By focusing on capturing attention in a social feed, you can experiment with each ad format to find what resonates best with your target audience. Cost structure.

CPC 52

CPC Brand Awareness Video Ads CPA 52

Brid.tv

MARCH 21, 2023

As a more cost-effective and flexible route for generating revenue, display advertising has certain advantages and drawbacks that may impact a publisher’s decision on whether and how to implement these ads into their website. Table of Contents [ hide ] What Is Display Advertising? FAQ What Is Display Advertising?

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Display Advertising Rich Media Banner Advertising 52

Ad Wisey

MAY 13, 2022

Advertising software is one of the most effective ways to boost your online presence and, obviously, sell your products. Ad management platforms can help e-commerce businesses with many things, including budget management, sales growth, a better understanding of target audiences, increasing brand awareness, and more.

Brand Awareness 91

Brand Awareness Audience Retargeting eCommerce 91

AdvertiseMint

FEBRUARY 3, 2022

Here’s news you probably already heard: The iOS14 update has caused Meta (formerly Facebook) a lot of problems with their advertising business. So if your previous Facebook advertising strategy used to look like this: Brand Awareness Campaign. Brand Awareness Scaling Campaign ($$$).

Retargeting 52

Retargeting CPA Conversion Brand Awareness 52

InMobi

JULY 20, 2020

Not many people know how to answer the question “how does mobile app advertising work?” ” and as a result, a lot of in-app advertising myths persist. Because some advertisers are still hesitant about mobile advertising campaigns, we wanted to clear up the most common misconceptions around mobile in-app advertising.

Advertising 52

Advertising Viewability Cookies Click Through Rate 52

AdvertiseMint

FEBRUARY 22, 2024

Facebook isn’t just a social networking platform ; it’s an advertising powerhouse. per click, depending on audience targeting and ad quality. CPM generally falls between $5 to $25 per 1,000 impressions, with variations based on audience and ad relevance. Audience targeting. Cost per click (CPC). Ad placements.

CPC 52

CPC CPA CPM Impressions 52

MNTN

JUNE 28, 2023

Eric Hatzenbuhler, Senior Digital Marketing Manager at MNTN, recently joined MediaPost to discuss how brands can enhance the impact of their digital strategies with high-quality TV ad creative. Television advertising used to be reserved for high-level awareness campaigns. One brand experienced a 163.5%

Retargeting 52

Retargeting Conversion Audience Conversion Rate 52

Smart-Hub

MARCH 19, 2024

In 2024, display ads have an anniversary — the first recorded example of digital display advertising was launched in 1994 (as a banner advertisement). As for the native advertising market, its value is forecasted to reach around $87 billion by 2029. For the same reason, native ads help marketers drive brand awareness.

ROI 64

ROI Native Advertising Ad Exchange Banner 64

AdvertiseMint

OCTOBER 19, 2023

With the rapid growth and evolution of the digital landscape, the language of advertising and marketing has expanded, introducing many new terms and metrics that businesses and marketers need to understand. The distinction is crucial for advertisers and marketers. ” 1. How do impressions differ from clicks?

Impressions 40

Impressions Click Through Rate CPM Viewability 40

AdvertiseMint

MARCH 7, 2024

Facebook advertising can be daunting, but you can boost your chances of success by understanding ad objectives. Each objective is designed to align with specific goals, whether you’re looking to generate leads, increase sales, or boost brand visibility. Are you wondering how to choose the right Facebook ads objectives?

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Conversion Impressions Retargeting Audience 52

MNTN

JULY 25, 2022

Since buyers are more informed than ever, it’s important to use the right strategy to stand out from the competition, build brand awareness, and convert new customers. Demand generation marketing is a strategy used to build and strengthen your brand awareness. What is Demand Generation? What is Lead Generation?

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Brand Awareness Retargeting Audience Education 52