Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
The National Football League has a huge Latinx audience, but one that is still underrepresented in the ads we see during the Super Bowl broadcast.
Now that TelevisaUnivision has the rights to air the Super Bowl for the first time, its largest Spanish-language station, Univision, is pulling in some of the biggest brands for its broadcast of the Big Game, including Nissan, Total by Verizon, TurboTax, Metro by T-Mobile and Audi. Some will broadcast dedicated Spanish-language spots, including Nissan and Total by Verizon, while others will air their spots in English.
“For
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in