Basis

NOVEMBER 1, 2022

Each month, Basis Technologies’ Programmatic 101 series tackles a different facet of programmatic advertising—from best practices for buyers, to competitors in the space, to trends you should know. Clearly, now is a critical time for advertisers to tune in! What is Programmatic Video Advertising? Need a refresher?

Advertising 87

Advertising Click Through Rate Video Ads CPM 87

VideoWeek

APRIL 18, 2024

Impact Media, a new programmatic ad buying platform enabling advertisers to only pay for ads which reach certain minimum thresholds for attention, announced its launch today. But many tools allow advertisers to target high attention media and use attention metrics for optimisation, rather than guaranteeing attention.

Media 80

Media Click Through Rate Viewability Video Ads 80

AdvertiseMint

OCTOBER 24, 2023

Definition of Mobile Advertiser An advertiser is an entity, whether an individual, company, or organization, that promotes a product, service, idea, or brand. In the rapidly advancing digital age, a subset of advertisers has emerged: the mobile app advertiser. How In-App Advertising Works for Advertisers?

Advertising 52

Advertising Conversion Rate Video Ads Demand Side Platform 52

illumin

NOVEMBER 3, 2023

Ad fatigue is a common issue in digital marketing campaigns, where ads are displayed (and repeated) across multiple platforms to reach a wider audience. Ad fatigue is a phenomenon that occurs when individuals are exposed to the same advertisement repeatedly and start to lose interest or become immune to its message. What is ad fatigue?

Click Through Rate 52

Click Through Rate Conversion Rate Audience Banner 52

Automatad Inc.

APRIL 25, 2024

Share Tweet Share Video ads reign the world of digital advertising! What Is Video Advertising? Video advertising refers to using video as a format to serve engaging ads that deliver a short brand message to the audience. The advertisers generate high ROI with leads, conversions, and sales from these video ads.

Video Ads 52

Video Ads Advertising Viewability ROI 52

illumin

NOVEMBER 7, 2023

Most consumers go through an online journey before placing an order or purchasing a product. For advertisers and brands, understanding that path or journey involves examining the consumer’s shopping habits, analyzing their behavior, and – in the end – helping the consumer find what they are looking for.

Advertising 52

Advertising Retargeting Click Through Rate Conversion 52

MNTN

APRIL 9, 2024

As you expand your digital marketing strategies to encompass all of the platforms that might appeal to your target audience, you need an accurate and precise way to measure your success. Two options for doing so: view-through and click-through attribution. To measure click-through rates on each ad, you use data analytics.

Click Through Rate 52

Click Through Rate Brand Awareness Conversion Audience 52

Martech

OCTOBER 19, 2022

Programmatic advertising gives you all those good, actionable insights into campaign performance. It does this while letting you target your ads to exactly the audience you’re looking for. So here’s what you need to know about programmatic advertising. Table of contents What is programmatic advertising?

Advertising 110

Advertising Marketing Ad Exchange Retail 110

Martech Series

JUNE 16, 2022

Quantcast, a global advertising technology company, announced the launch of a suite of new solutions for digital marketers who demand more from their brand advertising. Building on Quantcast’s widely adopted cookieless technology, marketers benefit from access to their entire audience. “As

Brand Lift 84

Brand Lift Advertising Marketing Viewability 84

Martech Series

FEBRUARY 22, 2023

As of 2022, 92% of US households were reachable via programmatic CTV advertising , demonstrating the incredible reach that these platforms provide. Strategies to Get the Most Out of Your CTV Advertising Efforts Creating an effective CTV strategy is the key to reaching and engaging new customers with this powerful medium.

Click Through Rate 90

Click Through Rate Impressions ROI Audience 90

InMobi

MAY 11, 2021

Apple’s AppTrackingTransparency (ATT) framework makes it more difficult to target audiences at the user level on iOS devices, which is leading to alternatives, such as centering campaigns solely around programmatic advertising KPIs (key performance indicators), becoming more common in in-app programmatic campaigns.

Advertising 52

Advertising Click Through Rate Viewability Video Ads 52

Monetize More

APRIL 27, 2023

Ad quality refers to the overall user experience and effectiveness of advertisements on a website. Poor ad quality can lead to user frustration, ad-blocking, decreased click-through rates, and reduced ad revenue. What is Ad Quality? Why does it matter?

Click Through Rate 96

Click Through Rate Pop-Up Impressions Viewability 96

AdvertiseMint

SEPTEMBER 22, 2023

The crucial metric to consider is the click-through rate (CTR). We will also discuss what you can consider a good CTR for your TikTok advertising campaign objective and how to improve your CTR. CTR, or click-through rate , is a metric that tells you how effectively your TikTok ads encourage users to click on them.

Click Through Rate 52

Click Through Rate Video Ads Impressions Audience 52

Monetize More

JANUARY 26, 2023

​​Audio advertising is a rapidly growing ad format in programmatic advertising, driven by the increasing consumption of audio platforms such as podcasts and music streaming services. One way to do this is by partnering with audio advertising networks such as Spotify and Google to access their audio demand.

Fill rate 98

Fill rate Click Through Rate Brand Awareness Conversion Rate 98

Ad Monsters

MARCH 23, 2023

First-party data is helpful for advertisers because the more you know about an online user, the more accurately you can pinpoint their interests and tailor advertisements to each user’s preferences. In targeted advertising? Will it be used for analytics? To improve website performance? Personalized campaigns?

Advertising 98

Advertising GDPR Click Through Rate Audience 98

VideoWeek

OCTOBER 4, 2023

First-party based audience segments The publishing group, which owns titles including Le Parisien, Les Echos, and Investir among others, bases its cookieless strategy on audience segments built with first-party data. The new approach has also opened up new advertising opportunities.

Cookies 98

Cookies Click Through Rate Audience Ad Tech 98

AdvertiseMint

AUGUST 13, 2023

Types of TikTok ads TikTok offers various ad formats to advertisers. Spark ads: These special ads allow advertisers to combine original TikToks into ads. Target audience and reach TikTok skews towards a younger demographic. This makes the platform ideal if your target audience includes Gen Z and millennials.

Click Through Rate 52

Click Through Rate CPM Conversion Rate Audience 52

Agility Ads

MAY 26, 2022

Mobile advertising is the most effective form of advertising on the internet. Mobile response rate is 2.72 percent on average , with the highest rates being over 11%. Here’s your chance to learn more about mobile advertising and how the Agility platform can help you reach your marketing goals.

CPC 40

CPC CPL Click Through Rate Advertising 40

InMobi

JULY 13, 2016

Originally published on Mobile Marketer In the age of data-driven digital and mobile marketing, where mobile ad spend is forecast to account for 72 percent of United States digital ad spend by 2019, we are at a critical inflection point of changing the mobile advertising currency from impressions to audience segments.

Audience 52

Audience Advertising Machine Learning Ad network 52

AdvertiseMint

MARCH 3, 2024

Start with audience segmentation. Effective ad testing begins with understanding your audience. Segment your audience based on demographics, interests, and behaviors to create targeted ad sets. By tailoring your ad set to specific audience segments, you can deliver more relevant content and improve your chances of success.

A/B Testing 52

A/B Testing Click Through Rate CPC Audience 52

YieldBird

JUNE 14, 2023

Digital publishers face formidable obstacles like advanced ad-blocking and the impending demise of third-party cookies, compelling them to adapt and adopt alternative strategies to uphold or enhance their advertising earnings. And can it truly deliver the desired results in an increasingly complex digital advertising environment?

Click Through Rate 52

Click Through Rate Viewability Fill rate Ad Inventory 52

YieldBird

JUNE 14, 2023

Digital publishers face formidable obstacles like advanced ad-blocking and the impending demise of third-party cookies, compelling them to adapt and adopt alternative strategies to uphold or enhance their advertising earnings. And can it truly deliver the desired results in an increasingly complex digital advertising environment?

Click Through Rate 52

Click Through Rate Viewability Fill rate Ad Inventory 52

AdvertiseMint

OCTOBER 30, 2023

Definition of View Through Rate (VTR) View Through Rate, often abbreviated as VTR, is a pivotal metric in online advertising, measuring the effectiveness of a video ad campaign. As video advertising becomes a dominant force in digital marketing, grasping the nuances of VTR is crucial.

Click Through Rate 40

Click Through Rate Video Ads Impressions Conversion Rate 40

Spoton Digital Media

JANUARY 12, 2022

If your brand is trying to reach new customers, social media platforms are THE place to get in front of eager audiences. The Benefits of Social Media Advertising Paid social media advertising helps you cut through the noise on social media and get your content in front of the audiences most likely to be interested in your brand and messaging.

Media 52

Media Advertising Click Through Rate Audience 52

Monetize More

MARCH 10, 2023

In the world of online advertising, there are several key metrics that publishers and advertisers use to measure performance and optimize their strategies. Additionally, advertisers can use RPM data to evaluate the effectiveness of their campaigns and make adjustments to improve performance.

Header Bidding 98

Header Bidding CPM Ad Inventory Click Through Rate 98

Martech Series

DECEMBER 1, 2022

GlassView , the world’s largest independent video advertising distribution and performance platform, is making a strategic investment in brain health startup Cogwear to advance a new neuromarketing headband. Volunteers will wear the headbands while streaming digital advertising content. “Engagement alone is dead.

Click Through Rate 83

Click Through Rate Marketing Healthcare Audience 83

Ad Monsters

JUNE 23, 2022

Here are ten highlights from Cannes related to the advertising world. The advertising industry has been lying to itself on internet consumption… @garyvee gives his thoughts on internet reach… (language warning ). Cannes_Lions sobering fact #1: Globally, advertisers will spend almost $800 billion on advertising in 2022.

Ad Tech 105

Ad Tech Advertising Cookies Viewability 105

PrograMetrix

OCTOBER 6, 2021

B2B Programmatic Advertising Campaign Measurement Best Practices. You’ve also implemented the top B2B programmatic advertising tactics that so few of your competitors are utilizing. You’ve also implemented the top B2B programmatic advertising tactics that so few of your competitors are utilizing. Leverage Audience Insights.

Advertising 52

Advertising Conversion Impressions Click Through Rate 52

Monetize More

MAY 31, 2023

For example, video ads tend to have a higher RPM than display ads, as they’re more engaging and have higher click-through rates. Some networks have higher-paying advertisers, which can lead to a higher RPM for publishers. This means you may not earn as much revenue if your ads have a low click-through rate.

Ad network 52

Ad network Click Through Rate CPM Impressions 52

Clearcode

JANUARY 31, 2023

The point of updating the measurement standards for in-game advertising is to establish an up-to-date and specific measurement framework – embraced by both buy and sell sides – for ads that appear within gameplay. The in-game advertising market’s potential is vast. However, it hasn’t been properly explored yet.

Advertising 52

Advertising Viewability Impressions Click Through Rate 52

Martech

JANUARY 9, 2024

They’re embracing the demand for relatable content, the power of niche audiences and the unignorable effectiveness of influencer partnerships. When you partner with creators, the value is intrinsic: they can reach and engage their audiences more genuinely and effectively than traditional advertising. Treat them as partners.

Marketing 128

Marketing Audience Click Through Rate Conversion 128

PubMatic

OCTOBER 13, 2022

Advertisers around the world are familiar with the AIDA framework or the marketing funnel – the four stages a consumer goes through before making a purchase; attention/awareness, interest, desire, action. Inventory can be curated by how it performs or by the audience accessing that inventory. Interest: I like it.

Viewability 52

Viewability Click Through Rate Audience Brand Awareness 52

AdvertiseMint

AUGUST 17, 2023

Return on ad spend (ROAS) is a marketing metric that measures the revenue generated per every dollar spent in an advertising campaign. It is one of the most important metrics for businesses to track, as it helps them to understand the effectiveness of their advertising campaigns and make necessary adjustments to improve their performance.

Click Through Rate 52

Click Through Rate Affiliates Conversion Rate CPC 52

AdvertiseMint

JULY 3, 2023

Are you curious about the cost of advertising your business on TikTok, one of the fastest-growing social networks? Moreover, understanding these expenses is essential to creating a successful ad campaign, whether starting with digital advertising or looking to expand into new markets. CPM stands for cost per mile.

CPC 59

CPC CPM Click Through Rate Impressions 59

PrograMetrix

AUGUST 17, 2022

Google Analytics 4 Impact on Digital Advertising. See also: Audience Targeting 101: How to Show Your Digital Ads to the Right People. Understanding GA4's Impact on Digital Advertising. The use cases are already coming out, with brands like Gymshark crediting GA4's data analytics with a 5% bump in their click-through rates.

Advertising 52

Advertising Click Through Rate Cookies GDPR 52

AdvertiseMint

JANUARY 8, 2024

Facebook has become the go-to platform for advertising, allowing businesses of all sizes to connect with their target audience. Why is Facebook Advertising So Effective? What is it about Facebook advertising that makes it work so astonishingly well? Cost-effective advertising. Massive user base. Visual appeal.

Retargeting 52

Retargeting Click Through Rate A/B Testing Audience 52

InMobi

MARCH 1, 2022

As mobile in-app advertising (and digital advertising overall) becomes more privacy focused, some of the data that marketers previously relied upon is either increasingly unavailable or is not as reliable as it once was. ” First-party data can then be bolstered through the use of data clean rooms.

Advertising 59

Advertising Click Through Rate Machine Learning Viewability 59