Digiday

SEPTEMBER 28, 2023

Roxy Ziatabari, senior vice president, strategy and client solutions, Channel Factory The advertising industry has long relied on metrics such as click-through rates and impressions to measure campaign success. Combining these with sales from any advertising campaign allows advertisers and brands to discern their ROI.

Click Through Rate 81

Click Through Rate Advertising ROI Impressions 81

AdExchanger

APRIL 7, 2024

Ecommerce isn’t just a new category for online advertising. It’s changing how online advertising works. The first generation of online ad metrics was all about measuring the impact of the ad itself: click-through rate, app installs, video views and the like tied to a standard CPM.

eCommerce 85

eCommerce Click Through Rate CPM Advertising 85

Digiday

OCTOBER 17, 2023

Vanity metrics like viewability and click-through-rate (CTR), once beloved by marketers, aren’t cutting the mustard like they used to.

Click Through Rate 82

Click Through Rate Advertising Viewability Cookies 82

AdExchanger

OCTOBER 18, 2023

The purpose of traditional programmatic metrics is to measure site and ad-related activity, such as click-through rate, app downloads, traffic and the trusty CPM. Warning (and an apology): You are about to be hit with a new crop of three, four and five-letter acronyms.

eCommerce 130

eCommerce Click Through Rate CPM Advertising 130

Brid.tv

FEBRUARY 19, 2024

In recent years, the digital advertising industry has seen major changes in how brands promote themselves. And with the primary goal of the new era being the improvement of user experience, it means less intrusive ads and more subtle ways of advertising. And that’s where models like native video advertising come into play.

Advertising 80

Advertising Video Ads Click Through Rate Native Advertising 80

Digital Remedy

JANUARY 12, 2024

YouTube TV advertising has emerged as a game-changing platform, offering businesses unparalleled opportunities to connect with their target audience. YouTube TV is an emerging giant in the performance marketing world and is helping to push the evolution of television advertising. What Is YouTube TV? active subscribers.

Advertising 105

Advertising Marketing Click Through Rate Conversion Rate 105

More About Advertising

JULY 20, 2017

By Emily Reiffer Google processes billions of search queries on a daily basis. Here is only a handful of what people around the world search for: Product reviews Local businesses News updates Entertainment Tutorials Ranking for keywords that are relevant to your products or services can be incredibly lucrative.

Click Through Rate 53

Click Through Rate Entertainment Finance Agency 53

AdvertiseMint

MAY 17, 2023

With over 1 billion active users and engaging content, businesses have increasingly turned to TikTok for advertising opportunities. There are multiple reasons why TikTok advertising truly works and sheds light on its effectiveness as a marketing platform. Engagement and Virality on TikTok : TikTok users are highly engaged.

Advertising 64

Advertising Click Through Rate Brand Awareness Audience 64

Digiday

DECEMBER 13, 2023

This week’s Media Briefing is a market check on why some agency execs are noting an inflated rate of invalid impressions and click-through rates from Google despite DSPs telling a different story.

Demand Side Platform 83

Demand Side Platform Click Through Rate Agency Media 83

Basis

NOVEMBER 1, 2022

Each month, Basis Technologies’ Programmatic 101 series tackles a different facet of programmatic advertising—from best practices for buyers, to competitors in the space, to trends you should know. Clearly, now is a critical time for advertisers to tune in! What is Programmatic Video Advertising? Need a refresher?

Advertising 87

Advertising Click Through Rate Video Ads CPM 87

AdvertiseMint

OCTOBER 24, 2023

Definition of Mobile Advertiser An advertiser is an entity, whether an individual, company, or organization, that promotes a product, service, idea, or brand. In the rapidly advancing digital age, a subset of advertisers has emerged: the mobile app advertiser. How In-App Advertising Works for Advertisers?

Advertising 52

Advertising Conversion Rate Video Ads Demand Side Platform 52

Automatad Inc.

MAY 8, 2024

Here’s the not-so-pretty truth: Lost revenue: Those ignored ads mean missed clicks and conversions, directly impacting your bottom line. Ad engagement woes: Low click-through rates (CTRs) send a clear message to advertisers: “Take your business elsewhere!” Be a thought leader in the DCO space!

Banner 52

Banner Click Through Rate A/B Testing Retargeting 52

VideoWeek

APRIL 18, 2024

Impact Media, a new programmatic ad buying platform enabling advertisers to only pay for ads which reach certain minimum thresholds for attention, announced its launch today. But many tools allow advertisers to target high attention media and use attention metrics for optimisation, rather than guaranteeing attention.

Media 80

Media Click Through Rate Viewability Video Ads 80

Martech

OCTOBER 10, 2023

Demand Gen is an AI-powered tool that was built to specifically help social platform advertisers by streamlining the process of discovering and converting consumers through visually engaging content. Google Ads has started rolling out Demand Gen globally so that all customers now have access. What is Demand Gen? Engaging new audiences.

Click Through Rate 114

Click Through Rate CPA Entertainment Conversion 114

illumin

NOVEMBER 24, 2023

The leaves aren’t the only thing that changes with the seasons, alongside cooler weather comes a new set of advertising trends. Advertising trends this fall are growing and evolving to include new technology, while keeping customer preferences and behaviors front and center.

Advertising 52

Advertising Mobile Ads Click Through Rate Impressions 52

InMobi

MAY 11, 2021

Apple’s AppTrackingTransparency (ATT) framework makes it more difficult to target audiences at the user level on iOS devices, which is leading to alternatives, such as centering campaigns solely around programmatic advertising KPIs (key performance indicators), becoming more common in in-app programmatic campaigns.

Advertising 52

Advertising Click Through Rate Viewability Video Ads 52

Automatad Inc.

APRIL 25, 2024

Share Tweet Share Video ads reign the world of digital advertising! What Is Video Advertising? Video advertising refers to using video as a format to serve engaging ads that deliver a short brand message to the audience. The advertisers generate high ROI with leads, conversions, and sales from these video ads.

Video Ads 52

Video Ads Advertising Viewability ROI 52

Monetize More

APRIL 27, 2023

Ad quality refers to the overall user experience and effectiveness of advertisements on a website. Poor ad quality can lead to user frustration, ad-blocking, decreased click-through rates, and reduced ad revenue. What is Ad Quality? Why does it matter?

Click Through Rate 96

Click Through Rate Pop-Up Impressions Viewability 96

Smarty Ads

MARCH 24, 2023

Global digital advertising expenditure will reach $696 billion by 2024, reflecting the growing preference for banner ad placement, video ad formats, and display campaigns. More so, certain industries witnessed a surge in average Google display ad click-through rates, climbing from 0.84% in 2021 to a maximum of

Click Through Rate 52

Click Through Rate Banner Ad Click Video Ads 52

MNTN

APRIL 9, 2024

Click-Through Attribution Click-through attribution involves tracking click-through rates on an ad campaign. With this method, you assign credit only for new customers who actively click on your ad and take a specific action, such as purchasing a product or signing up for a demo.

Click Through Rate 52

Click Through Rate Brand Awareness Conversion Audience 52

illumin

NOVEMBER 3, 2023

Ad fatigue is a phenomenon that occurs when individuals are exposed to the same advertisement repeatedly and start to lose interest or become immune to its message. However, over time, the target audience may become desensitized to the ad, leading to a decline in click-through and conversion rates. What is ad fatigue?

Click Through Rate 52

Click Through Rate Conversion Rate Audience Banner 52

illumin

NOVEMBER 7, 2023

Most consumers go through an online journey before placing an order or purchasing a product. For advertisers and brands, understanding that path or journey involves examining the consumer’s shopping habits, analyzing their behavior, and – in the end – helping the consumer find what they are looking for.

Advertising 52

Advertising Retargeting Click Through Rate Conversion 52

Martech Series

JUNE 16, 2022

Quantcast, a global advertising technology company, announced the launch of a suite of new solutions for digital marketers who demand more from their brand advertising. As programmatic brand advertising has grown so has the complexity for marketers. Introducing Brand Lift Live by Quantcast.

Brand Lift 84

Brand Lift Advertising Marketing Viewability 84

Martech

OCTOBER 19, 2022

Programmatic advertising gives you all those good, actionable insights into campaign performance. So here’s what you need to know about programmatic advertising. Table of contents What is programmatic advertising? Table of contents What is programmatic advertising? How does programmatic advertising work?

Advertising 112

Advertising Marketing Ad Exchange Retail 112

AdvertiseMint

SEPTEMBER 22, 2023

The crucial metric to consider is the click-through rate (CTR). We will also discuss what you can consider a good CTR for your TikTok advertising campaign objective and how to improve your CTR. CTR, or click-through rate , is a metric that tells you how effectively your TikTok ads encourage users to click on them.

Click Through Rate 52

Click Through Rate Video Ads Impressions Audience 52

Agility Ads

MAY 26, 2022

Mobile advertising is the most effective form of advertising on the internet. Mobile response rate is 2.72 percent on average , with the highest rates being over 11%. Here’s your chance to learn more about mobile advertising and how the Agility platform can help you reach your marketing goals.

CPC 40

CPC CPL Click Through Rate Advertising 40

Exchange Wire

JULY 27, 2023

InMobi Commerce, a leading advertising technology platform for e-commerce companies, today (July 27th, 2023) announced that Lord and Taylor’s retail media programme that it powers, yielded significant increases in sales, gross merchandise value, and click-through rate for a leading women’s [.]

Retail 52

Retail Click Through Rate Media Advertising 52

Martech Series

FEBRUARY 22, 2023

As of 2022, 92% of US households were reachable via programmatic CTV advertising , demonstrating the incredible reach that these platforms provide. Strategies to Get the Most Out of Your CTV Advertising Efforts Creating an effective CTV strategy is the key to reaching and engaging new customers with this powerful medium.

Click Through Rate 90

Click Through Rate Impressions ROI Audience 90

YieldBird

JUNE 14, 2023

Digital publishers face formidable obstacles like advanced ad-blocking and the impending demise of third-party cookies, compelling them to adapt and adopt alternative strategies to uphold or enhance their advertising earnings. And can it truly deliver the desired results in an increasingly complex digital advertising environment?

Click Through Rate 52

Click Through Rate Viewability Fill rate Ad Inventory 52

YieldBird

JUNE 14, 2023

Digital publishers face formidable obstacles like advanced ad-blocking and the impending demise of third-party cookies, compelling them to adapt and adopt alternative strategies to uphold or enhance their advertising earnings. And can it truly deliver the desired results in an increasingly complex digital advertising environment?

Click Through Rate 52

Click Through Rate Viewability Fill rate Ad Inventory 52

Ad Monsters

MARCH 23, 2023

First-party data is helpful for advertisers because the more you know about an online user, the more accurately you can pinpoint their interests and tailor advertisements to each user’s preferences. In targeted advertising? Will it be used for analytics? To improve website performance? Personalized campaigns?

Advertising 90

Advertising GDPR Click Through Rate Audience 90

Ad Monsters

JUNE 23, 2022

Here are ten highlights from Cannes related to the advertising world. The advertising industry has been lying to itself on internet consumption… @garyvee gives his thoughts on internet reach… (language warning ). Cannes_Lions sobering fact #1: Globally, advertisers will spend almost $800 billion on advertising in 2022.

Ad Tech 93

Ad Tech Advertising Cookies Viewability 93

Monetize More

JANUARY 26, 2023

​​Audio advertising is a rapidly growing ad format in programmatic advertising, driven by the increasing consumption of audio platforms such as podcasts and music streaming services. One way to do this is by partnering with audio advertising networks such as Spotify and Google to access their audio demand.

Fill rate 98

Fill rate Click Through Rate Brand Awareness Conversion Rate 98

Clearcode

JANUARY 31, 2023

The point of updating the measurement standards for in-game advertising is to establish an up-to-date and specific measurement framework – embraced by both buy and sell sides – for ads that appear within gameplay. The in-game advertising market’s potential is vast. However, it hasn’t been properly explored yet.

Advertising 52

Advertising Viewability Impressions Click Through Rate 52

PrograMetrix

AUGUST 17, 2022

Google Analytics 4 Impact on Digital Advertising. Understanding GA4's Impact on Digital Advertising. The use cases are already coming out, with brands like Gymshark crediting GA4's data analytics with a 5% bump in their click-through rates. See also: 4 Ways We're Preparing for Changes in Data Privacy.

Advertising 52

Advertising Click Through Rate Cookies GDPR 52

PubMatic

MARCH 27, 2023

Here are five ways publishers can appeal to brands and do just that: Optimize Mobile Inventory for Brands In a challenging economic environment, brands and advertisers are pushing for budgets to work harder, and for media to be more accountable. In other words, a display-only strategy for brands is not enough.

Click Through Rate 115

Click Through Rate Fill rate Banner Viewability 115

AdvertiseMint

AUGUST 13, 2023

Types of TikTok ads TikTok offers various ad formats to advertisers. Spark ads: These special ads allow advertisers to combine original TikToks into ads. Huge untapped audience: TikTok has a following in countries where Facebook and Instagram are less popular, which allows advertisers to reach an untapped audience.

Click Through Rate 52

Click Through Rate CPM Conversion Rate Audience 52