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Amazon wants viewers to have a steady stream of brands on streaming.
At its unBoxed event today, Amazon Ads announced Sponsored TV, a new self-service advertising product that allows all brands that sell on Amazon in the U.S. to reach audiences on streaming TV, including on Amazon Freevee, Twitch and third-party services through Fire TV apps.
“TV is an important brand-building strategy for brands of any size, and as a result should not be out of reach for any brand,” Ruslana Zbagerska, vp, brand and product development, Amazon Ads, told Adweek.
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