Martech Series

JUNE 15, 2022

Matterkind uses DeepIntent Outcomes’ patented technology to improve audience quality and script performance. As the agency of record for the provider and patient sides of the business, Matterkind used script optimization and a mix of connected TV (CTV), online video, and display ads to reach audiences.

Healthcare 84

Healthcare Impressions Demand Side Platform Pharmaceuticals 84

Martech Series

OCTOBER 13, 2022

Industry’s most privacy-forward, customizable and accurate audiences optimized with predictive targeting to drive superior performance. that delivers privacy-first machine learning-based advertising solutions to drive measurable outcomes for healthcare marketers, today announced the launch of AdTheorent Health Predictive Audiences.

Audience 80

Audience Healthcare Machine Learning Advertising 80

The Ad Tech Blog

APRIL 15, 2024

This fusion is changing the nature of public space advertising and reshaping how businesses connect with their audiences. These platforms allow for real-time content updates, making it possible to serve ads that are relevant to the time of day, the audience present, or even current weather conditions.

Advertising 130

Advertising ROI Impressions Audience 130

Digiday

JULY 12, 2023

Chris Rooney, pharmaceutical lead, client vertical sales, DISH Media As streaming TV continues to win greater audience share, pharma marketers are using impression-based buying to drive DTC connections and build incremental reach. According to Statista, the healthcare and pharmaceutical industry’s digital ad spend will reach $19.66

Impressions 52

Impressions Pharmaceuticals Healthcare Marketing 52

Digital Turbine

SEPTEMBER 12, 2022

In this Q&A, we explored the topic with Katherine Gilbert, a Strategic Partner Manager at Meta Audience Network. Q (Digital Turbine): Audience Network officially switched to in-app bidding in 2021. What did Audience Network do to make the publishers’ transition as smooth as possible? Test on a stable app.

Audience 98

Audience A/B Testing Fill rate Impressions 98

Martech Series

OCTOBER 25, 2022

With the new integration, media buyers using the Beeswax demand side platform gain direct access to CTV audiences in the U.S., As a result, Beeswax customers will have full access to programmatically acquire inventory and extend audiences to new CTV audiences at scale across the Americas in one streamlined workflow.

Demand Side Platform 89

Demand Side Platform Audience Advertising Manufacturing 89

Rob Campbell

FEBRUARY 2, 2023

OK, so it was only 3 days, but I’m still impressed. But seeing my cat in real time while being so far away, surrounded by nothingness is not even the most impressive bit. And for people who don’t know what the hell I’m trying to say, it’s this: Listen to your audience more than your ego. Or Birkenstocks.

Audience 81

Audience Impressions Food Marketing 81

Digiday

APRIL 11, 2023

For example, major manufacturers, including domestic and import brands, are hitting the accelerator on marketing spend, particularly looking to capture digital-first audiences that are interested in their EV products. Household addressable enables auto brands to target audience segments with 1-to-1 attribution specific to each household.

Audience 52

Audience Brand Lift Impressions Manufacturing 52

Smarty Ads

JANUARY 11, 2023

With the advent of programmatic advertising, many marketers and media buyers resolved the major advertising issue — serving irrelevant impressions to the wrong audience. What's best — a broad marketing strategy or narrow marketing?

Audience 52

Audience Impressions Media Advertising 52

More About Advertising

SEPTEMBER 15, 2020

How data is proving the value of sites for media owners and ensuring a smarter approach to digital screen location and selection in contrast to impressions-based programmatic OOH solutions By Peter Dixon, managing director Maxx Media and Charlotte McDougall, audience planning manager, Talon.

Audience 96

Audience Media Impressions Finance 96

Martech

JULY 24, 2023

FIFA is projecting a total audience of more than 2 billion people (an increase of at least 800,000 from the 2019 tournament) and is pricing ads and sponsorships accordingly. If FIFA does hit its income and audience goals, it will be despite many of its own actions. In the U.S., In the U.S., In 2019, 14.3 Stay tuned. Get MarTech!

Audience 70

Audience Marketing Impressions MarTech 70

Digiday

OCTOBER 26, 2022

Google has become a new kind of business card, and page 1 results are often the first impression. SEO targets keywords related to a brand or business to increase audience and reach. Nearly 70% of user experiences online start with a search engine , and 99% of people report searching online when they want to learn more about a business.

Impressions 74

Impressions SEO Media Conversion 74

Digiday

MAY 16, 2023

Laura Goldstone, senior director, communications and branding strategy, AdDaptive Intelligence Despite the hard work brands put into running ad campaigns, too many post-campaign reports simply offer basic, standalone metrics such as impressions and clicks-in-aggregate. This scenario is familiar to many if not all, advertisers.

Audience 60

Audience Impressions Communications Conversion 60

Martech Series

AUGUST 2, 2022

New sell-side offering fundamentally improves the way first-party addressable audience data is segmented, controlled, and transacted by publishers to lift eCPMs and programmatic sales results. “Publishers know their content and audience engagement levels the best.

Audience 84

Audience Ad Server MarTech ROI 84

MNTN

JANUARY 3, 2023

Almost everyone is a TV fan, including B2B audiences. With the rise of streaming, not only are more people cutting the cord to start streaming, but these audiences are now highly targetable through the digital roots of the new TV environment. Why Audiences are Essential for B2B Advertisers.

Audience 52

Audience A/B Testing Retargeting Impressions 52

More About Advertising

APRIL 2, 2024

KFC is trying to engage and entertain its audience by staying on top of culture and tapping into emerging trends. KFC marketing director Kate Wall says: “We’re thrilled to be partnering with Uncovered – they seriously impressed us with … The post Uncovered wins KFC social media first appeared on More About Advertising.

Media 105

Media Entertainment Impressions Audience 105

Martech Series

JULY 22, 2022

Adding background music is a great way to match your audiences’ mood, have your brand’s content blend with what’s trending, and deliver ads that are less invasive for your viewers’ eyes and ears. Yet, a great way to improve the performance of your videos is to expand how you engage with your audience through all senses, not just sight.

Audience 94

Audience ROI Impressions MarTech 94

Clearcode

DECEMBER 6, 2022

One such alternative to third-party cookies comes the IAB Tech Lab in the form of its Seller Defined Audiences (SDA) standard. The SDA leverages other IAB Tech Lab standards, notably Audience Taxonomy, IAB Tech Lab Data Transparency Standard, and IAB Tech Lab’s Transparency Center. What Are Seller Defined Audiences (SDA)?

Audience 52

Audience Cookies Header Bidding Demand Side Platform 52

MNTN

MARCH 19, 2024

Within the demand-side platform (DSP) , advertisers can set the desired amount they want to spend, outline campaign flight dates, and select their target audience. The DSP will work to find available impressions that fit within all of these criteria. An ad exchange is a marketplace of ad impressions. What is an Ad Exchange?

Ad Exchange 98

Ad Exchange Ad Inventory Demand Side Platform Impressions 98

Digiday

OCTOBER 5, 2022

As the end of the year approaches and marketing teams look to finalize their 2023 budgets, many are wondering how to ensure their ads are set up for success in the months ahead, appealing to unique audiences whose media consumption habits continue to evolve. Keep branding front and center. Developing dynamic creative to fine-tune targeting.

Audience 58

Audience Marketing Video Ads Entertainment 58

Digiday

JANUARY 24, 2023

Publishers must maintain the trust of their audience and avoid giving their audiences a reason to seek out alternative sites.” Preventing clickbait is critical for publishers taking a user-first approach, as these ads alienate audiences and damage a site’s metrics.

Clickbait 61

Clickbait Audience CPM Entertainment 61

Martech Series

SEPTEMBER 19, 2022

” Fermat helps brands easily embed shopping experiences in influencer content, so an influencer’s audience has a native, engaging shopping experience. For brands, Fermat lets them simply and effectively share their products with influencers to create shopping experiences.

Audience 87

Audience Ad Tech Impressions MarTech 87

InMobi

APRIL 18, 2022

The answer is Mobile-based Audience Buys. The Smart Mobile Advertising Strategy: Audience Buys While most brands have either developed Mobile Marketing Maturity or are in the process of developing it, the key competitive edge this IPL season will be the mobile-advertising strategy they choose for each campaign.

Audience 52

Audience CPL Conversion Impressions 52

Digiday

FEBRUARY 10, 2023

Rémy Martin is using its first national ad for the Super Bowl as a bid to attract younger audiences to its products. Beckers said that Rémy Martin built out a robust marketing strategy that allows the brand to reach, recruit and engage a broader audience through new consumption and celebratory moments like the Super Bowl.

Audience 57

Audience Impressions Advertising Media 57

AdExchanger

FEBRUARY 15, 2024

Marketers want to reach underserved audiences. The phaseout of third-party cookies and other identity signals means that it’s harder to know who’s on the other side of an ad impression. But the open programmatic marketplace makes that difficult.

Media 103

Media Cookies Impressions Audience 103

The Ad Tech Blog

AUGUST 19, 2023

Strategies to Maximize Your Reach and Minimize Cost Know Your Audience : Tailor your ads to the right people. Choose Your Platforms Wisely : Go where your audience is. Quality over Quantity : Make every impression count. Set Realistic Goals : Aim for a CPR that aligns with your budget and audience.

Impressions 189

Impressions Audience Advertising Marketing 189

InMobi

SEPTEMBER 10, 2017

On the 22nd of August, the brightest marketing minds across Indonesia came together under one roof at Impressions 2017, InMobi’s flagship mobile advertising conference, held in Jakarta, Indonesia. He shared with the audience how it eventually boiled down to 4 key factors - connecting, engaging, converting and consistency!

Impressions 52

Impressions Mobile Ads Conversion Audience 52

Martech Series

NOVEMBER 23, 2022

These solutions help improve the guest experience and leave a lasting brand impression on customers. According to Linda Rosanio, VSBLTY cofounder and CCO, the company’s technology measures media impressions directly at the point of sale and validates them to deliver impactful customer experiences.

Impressions 81

Impressions Retail Machine Learning Audience 81

AdExchanger

OCTOBER 18, 2022

TV ad measurement is in the midst of an overhaul from panel-based ratings to audience-based impressions. And there has been positive progress. But that doesn’t mean the current state of. Continue reading » The post Prog IO: TV Measurement Is Transforming – But Buyers Need More Transparency appeared first on AdExchanger.

Impressions 141

Impressions Audience 141

Digiday

APRIL 2, 2024

The shortlist entries showcase creativity, engagement and results, using audience understanding to produce impactful campaigns. Despite the time constraint, Barkley cleverly utilized humor to capture the audience’s attention and increase brand awareness.

Brand Awareness 86

Brand Awareness ROI Impressions Audience 86

AdExchanger

JULY 11, 2023

The programmatic digital out-of-home (DOOH) market has been growing at a steady clip, and ad buyers are now looking at media quality metrics beyond audience reach and impressions. But assessing The post Can Media Quality Measurement Drive Bigger Budgets To Programmatic DOOH? appeared first on AdExchanger.

Media 104

Media Impressions Audience Marketing 104

Monetize More

MARCH 10, 2023

One such metric is RPM, or revenue per thousand impressions. RPM measures how much revenue a publisher generates for every thousand ad impressions served on their website or app. It represents the cost the advertiser will pay for every 1,000 ad impressions served on a publisher’s website. for 104,752 ad impressions.

Header Bidding 98

Header Bidding CPM Ad Inventory Click Through Rate 98

Digital Turbine

APRIL 8, 2024

The Olympics captivate and unite audiences worldwide, from the thrill of competition to the triumph of victory. In today’s digital age, mobile devices add to the excitement, offering brands plenty of chances to reach enthusiastic audiences. This presents a golden opportunity for brands to connect with audiences.

Impressions 52

Impressions Audience Media 52

Martech

JUNE 15, 2023

The audience targeting and segmentation of programmatic advertising are now available for out-of-home advertising. It lets brands pick from over 900 criteria — like behaviors, locations and demographics — to create audience segments. With better segmentation comes fewer wasted impressions and ad dollars. and Canada.

Ad Targeting 115

Ad Targeting Demand Side Platform Impressions Audience 115

VideoWeek

OCTOBER 18, 2023

Sustainability and attention in advertising go hand in hand – cutting out ads which don’t attract consumers’ attention both cuts down wasted spend, and cuts out unnecessary emissions that results from those wasted impressions. Without the attention to the content, there is no attention to the advertising.

Viewability 122

Viewability Advertising Impressions Media 122

illumin

MARCH 21, 2024

Brands must also consider how their keywords might appeal to the wrong audiences. Content that uses specific and relevant keywords ensures that ads reach the correct audience. In addition to keywords, these systems use the surrounding context to choose an audience for the content.

CPC 105

CPC Viewability Audience SEO 105

Digiday

SEPTEMBER 12, 2023

This year, immersive brand journeys and multi-platform campaigns have become essential strategies for brands to tap into new markets and diverse audiences with innovative and unique offerings. billion earned, social and paid impressions, while awareness of monoclonal antibodies increased by 38%. billion impressions.

Healthcare 91

Healthcare Impressions Audience Conversion 91