MediaFuse

MARCH 21, 2017

In 2017, the rise of header bidding has left publishers with a highly advanced, yet familiar problem: how to efficiently manage multiple demand sources. If the concept of header bidding is unfamiliar to you, we suggest you view this article to learn more. Features of Header Bidding Wrappers.

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Header Bidding Ad Server Ad Ops Ad network 52

AdPushup

MARCH 16, 2024

If you’re a publisher navigating the intricate world of advertising technology, Prebid is a name you should be well-acquainted with. In fact, according to Builtwith, it’s currently empowering a whopping 30,667 live websites, with an additional 150,229 sites that have harnessed its capabilities in the past.

Header Bidding 52

Header Bidding Advertising Ad Ops Ad Tech 52

InMobi

AUGUST 7, 2019

In the world of digital advertising, here’s what companies need from their ad ops personnel. When it comes to mobile app ad ops, what’s really required from teams to ensure success? We are a mobile ad ops partnership company. Highlighting the Three Components of Online Ad Ops Okay.

Ad Ops 52

Ad Ops A/B Testing Header Bidding Fill rate 52

Monetize More

DECEMBER 29, 2022

Make sure that you allot enough time this year to learning what works in the full range of acceptable ad implementation schemes. To get you started on learning ad ops, subscribe to the MonetizeMore blog. Header bidding may seem like a daunting frontier. Get a head start by taking some risks.

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Header Bidding Ad Ops Ad Exchange Affiliates 98

AdPushup

AUGUST 6, 2023

The introduction of programmatic advertising has given us some great automations (line items, header bidding wrapper, demand handling, direct server connectivity). After all, what good is a quality website if it’s not making you any money? However, the manual intervention to improve earnings has [.]

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Header Bidding Advertising Ad Ops Ad Tech 98

AdPushup

JUNE 11, 2023

Optimize your ad exposure, engagement, and revenue on your websites or digital platforms effectively. There are a lot of techniques and hacks that web publishers use to maximize ad revenue such as A/B testing, header bidding, lazy loading ads, [.]

Header Bidding 97

Header Bidding A/B Testing Ad Ops Ad Tech 97

AdPushup

FEBRUARY 17, 2023

Learn how publishers can optimize the performance of their ads with prebid timeouts. is the most widely adopted header bidding wrapper among web publishers for many reasons. allows publishers to customize their header bidding stack [.] But perhaps even more important than those things, Prebid.js

Header Bidding 52

Header Bidding Ad Ops Ad Tech 52

AdPushup

OCTOBER 31, 2022

Learn how publishers can optimize the performance of their ads with prebid timeouts. is the most widely adopted header bidding wrapper among web publishers for many reasons. allows publishers to customize their header bidding stack [.]. But perhaps even more important than those things, Prebid.js

Header Bidding 52

Header Bidding Ad Ops Ad Tech 52

AdPushup

NOVEMBER 15, 2022

Today, publishers can leverage solutions such as header bidding, ad refresh, ad recover to earn higher revenue. But, they have also led to increased complexity, both technical and otherwise, in the ad tech industry. More and more metrics are being introduced to accurately [.].

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Header Bidding Impressions Ad Tech Advertising 98

Smart-Hub

MARCH 8, 2022

The client-side and especially the server-side solutions of Prebid came to the ad tech scene with a big success since they enabled efficient header-bidding auctions. Prebid has introduced a revolutionary technology that enabled simultaneous bidding in unified actions that raised the efficiency of bidding tenfold.

Header Bidding 52

Header Bidding Impressions Ad Tech Ad Ops 52

AdPushup

JUNE 11, 2023

Optimize your ad exposure, engagement, and revenue on your websites or digital platforms effectively. There are a lot of techniques and hacks that web publishers use to maximize ad revenue such as A/B testing, header bidding, lazy loading ads. [.]

Header Bidding 52

Header Bidding A/B Testing Ad Ops Ad Tech 52

Brid.tv

FEBRUARY 13, 2023

Amazon Publisher Services (APS) is one of the most optimal header bidding technologies of 2023 due to its access to extensive first-party data (credit card behavior, emails, etc.). Unified Ad Marketplace (UAM) is a server-side header bidding platform that helps publishers sell ad inventory and manage their bidding partners.

Header Bidding 52

Header Bidding Ad Ops Demand Side Platform Impressions 52

Monetize More

APRIL 13, 2023

Header bidding. It seems like every other week there’s a new header bidding solution on the market. Since the onset of real-time bidding, header bidding technology has been the biggest breakthrough in the programmatic ad buying world. So what are you waiting for? So what are you waiting for?

Header Bidding 52

Header Bidding Ad Server Impressions Ad Inventory 52

MediaFuse

NOVEMBER 14, 2016

With the ever-growing popularity of programmatic sales, ad ops and programmatic ops teams are faced with the enormous task of managing yield efficiently. In a nutshell, publishers should be focusing on the following metrics for each demand source: Total ad requests (demand source and ad server). Impressions filled.

Header Bidding 52

Header Bidding Ad Server CPM Fill rate 52

Brid.tv

MARCH 28, 2023

Simply set up, track, and optimize your header bidding stack through our CMS or let our dedicated ad ops team do it for you with Managed Ads. With Brid.TV, you get access to high-quality demand from Google, Amazon , and more.

Advertising 52

Advertising Ad Ops Ad Inventory Header Bidding 52

Automatad Inc.

JANUARY 23, 2023

We have already discussed programmatic advertising in detail and how it has reached new heights, especially in terms of speed and scalability with header bidding. So, in this article, we’ll uncover everything about header bidding wrapper and see how it helps you run efficient header auctions. What does this mean?

Header Bidding 52

Header Bidding Ad Server Ad network Ad Inventory 52

Relevant-Digital

FEBRUARY 17, 2022

Digital sales, development and ad ops teams usually have a lot going on at the same time. When the focus is strongly on, for example, the implementation of something new it may be easy to forget to keep track of the ad revenues at a critical moment.

Ad Ops 52

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Brid.tv

APRIL 13, 2023

Introduced by Google in 2018, Google Open Bidding is a programmatic advertising solution seen as an alternative to header bidding. It offers publishers access to multiple demand sources and ad exchanges , creating stiff competition for ad inventory between the buyers. How Does Open Bidding Work?

Header Bidding 52

Header Bidding Ad Exchange Ad Ops Ad Inventory 52

Monetize More

APRIL 21, 2023

As an ad ops professional, there’s a limitless amount of optimization work to do. You have to check and stay up to date with hundreds of ad units, ad networks, creatives, and settings every day. In Ad Ops, there are so many tasks that we need to prioritize and fix every day. Fill rates need to be optimized.

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Brid.tv

DECEMBER 21, 2022

Table of Contents What Is a Mobile Ad Network How Do Mobile Ad Networks Work? What to Consider When Choosing a Mobile Ad Network Mobile Ad Formats Header Bidding Support Ad Targeting Options In-House Ad Analytics Top 20 Mobile Ad Networks for Publishers and App Developers 1.

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Ad network Mobile Ads Header Bidding CPM 69

Monetize More

NOVEMBER 24, 2022

Let’s take a look at some of the best mobile ad sizes for publishers in 2023 and optimization tips you can start implementing today: The 300×250 ad unit. Web interstitials or full-page web ads. Running into costly errors with mobile ad ops? 320×50, 300×50, and 300×100 are to become more popular in 2023.

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Mobile Ads Banner Viewability CPM 59

AdPushup

APRIL 15, 2024

In-app advertising is an effective monetization strategy for publishers. In this guide, learn about in-app advertising and how it works. Without any statistics, one can know that everyone uses mobile apps extensively. Whether it’s a game app, social media app, online shopping app, or any app for that matter, users spend an average of four [.]

Advertising 52

Advertising Media Header Bidding Ad Ops 52

Brid.tv

MARCH 23, 2023

Your Ad Density Is Off CPM drops can happen due to the number of ad placements on a website. A general rule on ad density, established by the IAB , is that ads shouldn’t take up more than 30% of the page. Poorly Optimized Header Bidding CPM drops are often a result of poorly optimized header bidding.

CPM 52

CPM Header Bidding Ad network Ad Inventory 52

Brid.tv

NOVEMBER 22, 2022

What to Look for in an App Monetization Platform Variety of Ad Formats Header Bidding Support Real-Time Ad Analytics Top 12 Mobile App Monetization Platforms for Publishers 1. Header Bidding Support. That is particularly true for video header bidding since publishers can use it to achieve CPMs in the dozens.

Header Bidding 52

Header Bidding Banner A/B Testing Video Ads 52

Brid.tv

MARCH 7, 2023

Types of Instream Ads Benefits of Using Instream Ads 6 Tips for Setting Up Instream Ads Find the Optimal Ad Number and Placements Make Use of Ad Podding Use Engaging Content Units Increase Ad-Serving Opportunities Optimize Price Floors Optimize Your Header Bidding Stack Make Use of the Brid.TV

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Header Bidding Non-Profit Ad Ops Video Ads 52

Brid.tv

NOVEMBER 25, 2022

hide ] What Is an Ad Monetization Platform? Features to Look for in an Ad Monetization Platform Variety of Ad Units Ad Demand Cross-Device Monetization In-House Ad Server Extensive Video Header Bidding Support Ad and Header Bidding Analytics Top 5 Ad Monetization Platforms for Publishers in 2023 1.

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Header Bidding Ad Server Video Ads Ad Exchange 52

Brid.tv

JULY 9, 2023

Extensive Platform Features — Although not necessary, having content management, hosting , and similar features along with an ad network can be quite practical for publishers, as it allows them to manage their entire monetization strategy from a single dashboard. SpringServe SpringServe is a platform built with OTT monetization in mind.

Header Bidding 52

Header Bidding Advertising Ad Exchange Ad network 52

AdPushup

JULY 22, 2022

Half of the year has gone by; Publishers might have expected several major developments in ad monetization in 2022. But they may have also faced a drop in ad revenue and the following issues: You won’t be receiving as many active bids for your ad impressions. Ad personalization expectations [.].

Impressions 52

Impressions Fill rate Header Bidding Banner 52

Brid.tv

NOVEMBER 29, 2022

Monetization Model Key Monetization Features Pricing Free Trial AVOD Video and display ads Various video ad formats Video header bidding Contextual targeting Engaging ad units Ad plodding Ad analytics Header bidding analytics Starts at $24.99/month

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Header Bidding Video Ads Affiliates Ad Server 77

Brid.tv

JUNE 26, 2023

This video ad network also covers various services, including improved video header bidding and macros for GDPR compliance. The platform also offers ad podding for premium partners, A/B inventory testing, real-time reporting, and fully transparent marketplace transactions to ensure brand safety.

Ad network 40

Ad network Video Ads Header Bidding CPM 40

Clearcode

MARCH 21, 2023

Key Features of an Ad Network Traffic and audience detection and campaign matching: Identifying the traffic source and audiences and matching them with relevant ad campaigns. Advanced reporting: Displaying various metrics relating to the performance of the ad campaigns and audiences. Prebid) adapter to access more demand.

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Ad network Header Bidding Ad Ops Ad Server 52

Monetize More

DECEMBER 28, 2022

MonetizeMore dominates the ‘publisher tool’ category in the Lumascape by providing premium advertising yield to its publishers since 2010 through PubGuru header bidding technology, Traffic Cop, and much more. Ad Ops professionals heavily rely on verification and privacy technologies as part of their daily rituals.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

Automatad Inc.

NOVEMBER 22, 2023

This way, AXT ensures that the ads are refreshed only when they have the highest visibility and relevance. To start using AXT as a publisher, contact Automatad’s Ad Ops team. We will apply the AXT tool to assist you in measuring and enhancing your ad revenue. How can you use AXT as a publisher?

Viewability 40

Viewability Impressions Header Bidding Ad Inventory 40

Brid.tv

JUNE 14, 2023

OpenX OpenX is an independent programmatic ad platform that operates as a supply-side platform (SSP) as well. OpenX offers header bidding capabilities, advanced targeting (including behavioral targeting ), multiple ad formats, and a wide range of advertisers. In addition to premium ad demand, Brid.TV

Ad Exchange 52

Ad Exchange Ad Inventory Ad network Non-Profit 52

Brid.tv

JUNE 14, 2023

OpenX OpenX is an independent programmatic ad platform that operates as a supply-side platform (SSP) as well. OpenX offers header bidding capabilities, advanced targeting (including behavioral targeting ), multiple ad formats, and a wide range of advertisers.

Ad Exchange 40

Ad Exchange Ad Inventory Ad network Non-Profit 40

Monetize More

JANUARY 18, 2023

If you’re a publisher and want to see firsthand the advantages of an optimal programmatic advertising strategy, go ahead and sign up for a Profesional account at MonetizeMore and let our ad ops team help you get the most out of your ad inventory today!

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Advertising Ad Inventory Machine Learning Ad network 98

Monetize More

FEBRUARY 8, 2023

However, open-market ad spending should be one of the pieces to your website’s ad monetization pie. Without addon options of advanced ad tech services and premium header bidding custom options, you are missing out on a major piece of the ad revenue pie.

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Header Bidding A/B Testing Viewability Ad network 52