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A Pubmatic Server Anomaly, $1 Billion CPMs, and a Complicated Programmatic Ecosystem

Ad Monsters

.” The Butterfly Effect is strong even in ad tech. Hundreds of businesses were affected, including ad agencies, demand-side platforms, ad networks, SSPs, data providers, ad verification services, and more.

Ad Server 120
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Introduction to Programmatic Advertising | What is Programmatic Advertising?

Ad Ops Hero

Display ads are more commonly referred to when placing ads within one specific ad network, such as the Google Display Network. Multiple platforms exist for programmatic, such as sell-side platforms (SSPs) and demand-side platforms (DSPs), allowing advertisers to buy ad inventory across an open network of platforms.

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What is a Sell-Side Platform (SSP)? How Does It Work?

Ad Ops Hero

The publisher was started looking for a technology platform that would effectively sell remnant inventory. That’s where the ad network came in to help the publishers. Ad network is a company that provides technology platform and serve as an intermediate between publishers and advertisers.

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How Does In-App Advertising Work?

InMobi

On the advertiser side , a marketer will either have their own team members and/or a creative agency develop a mobile app advertisement and put together the creatives to use. From there, a demand-side platform (DSP) will aggregate creatives/campaigns from multiple advertisers, and then work to ensure they are offered up to app publishers.

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20 Best Video Ad Networks for Publishers

Brid.tv

As a result, more and more publishers are looking toward video ad networks as their main ad providers. So to help, we decided to single out some of the best video ad networks out there for publishers. Table of Contents [ hide ] What Is a Video Ad Network? What to Look for in a Video Ad Network?

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Best Guide to Display Lumascape [2023]

Monetize More

As a publisher, all you need to do is focus on your content and we’ll do the rest of the heavy lifting when it comes to supercharging that ad revenue to the next level. Display Lumascape’s components are as follows: Ad Agencies. Demand-Side Platforms (DSP). Ad Servers in Display Lumascape. Ad Exchanges.

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What Is an Ad Exchange and How Does It Work

Brid.tv

With programmatic advertising dominating the digital advertising industry, ad networks and ad exchange platforms are rapidly growing in numbers. But what is an ad exchange platform exactly? How does it differ from an ad network? Table of Contents [ hide ] What Is an Ad Exchange?