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What SSPs and Ad Networks Want from Publishers’ Ad Inventory

AdPushup

In a previous post, we talked to publishers about keeping both eyes peeled while shortlisting technology partners to sell inventory with. No demand source relies entirely on a metric-based benchmark to evaluate publisher’s ad inventory for sale on its platform. That being said, there are two sides to every coin.

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Outsourced Ad Ops: Where to Find and What to Consider

Smart-Hub

To tackle this issue, many enterprises are outsourcing Ad Ops services. So, in this article, we are going to talk about outsourced Ad Ops, what they do, and when is the right time to attract them to your team. What is Ad Ops? Outsourced Ad Ops Team Vs. In-House Ad Ops Team.

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Pros of AVOD: Why Advertising Is the Right Monetization Strategy

Brid.tv

Publishers earn money by displaying ads within their content, i.e., by selling ad inventory to advertisers. Revenue is generated based on the number of ad impressions or clicks an ad gets. Easy to Implement To get started with AVOD all you need is some general knowledge of ad ops and a quality ad network.

Ad Ops 52
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What is Digital Ad Operations?

Ad Ops Hero

Digital Ad Operations (also known as ad operations, ad ops, online ad operations) denotes to the process that support the managing and delivering the advertisements through digital platforms. Ad Ops is responsible to set up and optimize the ad campaigns by following the various checks and policies.

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How Jagran New Media doubled video ad revenue with a managed AdOps service

Martech

They’d been relying on ad networks to manage outstream video — mobile-only ads that appear on partner sites and apps outside of YouTube — on their websites. This meant they had to rely on ad networks to do this (without receiving any real transparency throughout the process). Taking control of video ad inventory.

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A Complete Guide to Mobile Ad Mediation Platforms (2023)

AdPushup

Mobile ad mediation platforms offer a solution by enabling app developers to manage and optimize their ad inventory with ease, allowing them to select the best-performing ad network for each ad impression.

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Programmatic Direct Advertising — All Publishers Need to Know

Brid.tv

. · Premium Google ADX Demand · Omnichannel Monetization · Rich Selection of Video Ad Formats · Real-Time Performance Tracking · Automated Reporting Start Monetizing How Does Programmatic Direct Work? Upon striking a deal, the advertiser proceeds to run their ad campaign programmatically using the publisher’s ad space.