Ad Inventory, Ad network, Ad Ops and CPM

Programmatic Direct Advertising — All Publishers Need to Know

Brid.tv

MARCH 28, 2023

. · Premium Google ADX Demand · Omnichannel Monetization · Rich Selection of Video Ad Formats · Real-Time Performance Tracking · Automated Reporting Start Monetizing How Does Programmatic Direct Work? Upon striking a deal, the advertiser proceeds to run their ad campaign programmatically using the publisher’s ad space.

Advertising

Advertising Ad Ops Ad Inventory Header Bidding

How Jagran New Media doubled video ad revenue with a managed AdOps service

Martech

OCTOBER 22, 2021

They’d been relying on ad networks to manage outstream video — mobile-only ads that appear on partner sites and apps outside of YouTube — on their websites. Lack of transparency meant that Joshi’s team didn’t know the actual prices that the networks were charging for Jagran’s inventory.

Video Ads

Video Ads Ad Server Media Ad network

Server Side Header Bidding & taking the hybrid approach?

Monetize More

JULY 19, 2022

This revolutionary technology, which traditionally takes place on the client side/browser, paved the way for publishers to maximize their revenue and generate the most income possible from their programmatic ad inventory. Site speed can become a slow killer in the long term especially with publishers having lots of ad inventory.

Header Bidding

Header Bidding Ad Server Cookies Ad Inventory

Introduction to Programmatic Advertising | What is Programmatic Advertising?

Ad Ops Hero

MARCH 25, 2023

Display ads are more commonly referred to when placing ads within one specific ad network, such as the Google Display Network. Multiple platforms exist for programmatic, such as sell-side platforms (SSPs) and demand-side platforms (DSPs), allowing advertisers to buy ad inventory across an open network of platforms.

Advertising

Advertising Demand Side Platform Ad Exchange Ad Inventory

20 Best Mobile Ad Networks for Publishers and App Developers

Brid.tv

DECEMBER 21, 2022

Whatever the case is, if you want your mobile app to provide a stable, reliable revenue stream, you will need to leverage one of the top mobile ad networks. With the right ad monetization network, making money off of your app or content can be easy and stress-free. Choosing a network, however, is a whole different story.

Ad network

Ad network Mobile Ads Header Bidding CPM

Best Mobile Ad Sizes to implement in 2023 [Don’t miss out]

Monetize More

NOVEMBER 24, 2022

Let’s take a look at some of the best mobile ad sizes for publishers in 2023 and optimization tips you can start implementing today: The 300×250 ad unit. Web interstitials or full-page web ads. Running into costly errors with mobile ad ops? More mobile ad unit sizes to consider. Cons: Expensive.

Mobile Ads

Mobile Ads Banner Viewability CPM

CPM Drop — Potential Causes and Solutions

Brid.tv

MARCH 23, 2023

While sometimes unavoidable, a CPM drop can be quite detrimental to publisher revenue and can happen for several reasons. Your Ad Density Is Off CPM drops can happen due to the number of ad placements on a website. Your Ad Density Is Off CPM drops can happen due to the number of ad placements on a website.

CPM

CPM Header Bidding Ad network Ad Inventory

20 Best Video Ad Networks for Publishers

Brid.tv

JUNE 26, 2023

As a result, more and more publishers are looking toward video ad networks as their main ad providers. So to help, we decided to single out some of the best video ad networks out there for publishers. Table of Contents [ hide ] What Is a Video Ad Network? What to Look for in a Video Ad Network?

Ad network

Ad network Video Ads Header Bidding CPM

Programmatic Strategy for Publishers

MediaFuse

NOVEMBER 14, 2016

With the ever-growing popularity of programmatic sales, ad ops and programmatic ops teams are faced with the enormous task of managing yield efficiently. Since it takes fill rate into account, this metric should be calculated manually using this formula: CPM = Revenue/(TOTAL IMPRESSIONS/1,000). Ad server CPM/Rate.

Header Bidding

Header Bidding Ad Server CPM Fill rate

What Is an Ad Exchange and How Does It Work

Brid.tv

JUNE 14, 2023

With programmatic advertising dominating the digital advertising industry, ad networks and ad exchange platforms are rapidly growing in numbers. But what is an ad exchange platform exactly? How does it differ from an ad network? And how does it make the inventory selling process easier for publishers?

Ad Exchange

Ad Exchange Ad Inventory Ad network Non-Profit

What Is an Ad Exchange and How Does It Work

Brid.tv

JUNE 14, 2023

With programmatic advertising dominating the digital advertising industry, ad networks and ad exchange platforms are rapidly growing in numbers. But what is an ad exchange platform exactly? How does it differ from an ad network? And how does it make the inventory selling process easier for publishers?

Ad Exchange

Ad Exchange Ad Inventory Ad network Non-Profit

Best way to monetize unfilled impressions due to high pageviews per session

Monetize More

JANUARY 12, 2023

Less time spent on the page : If users are spending less time on a page, the viewability of ads on that page may decrease. This means that the ads are less likely to be seen by users, which can lead to lower CPM (cost per thousand impressions) rates and an increase in unfilled impressions.

Impressions

Impressions CPM Brand Awareness Ad Exchange

Header Bidding Wrappers – Everything You Need to Know

Automatad Inc.

JANUARY 23, 2023

This means that each ad network or supply-side platform (SSP) will need to be integrated directly into the publisher’s website through its own JavaScript code. A large number of ad partners and vendors support Prebid.js. but you can also measure and monitor yield, e.g., CPM , ad revenue, and more.

Header Bidding

Header Bidding Ad Server Ad network Ad Inventory

How to maximize revenue with Header Bidding? [10x more ad revenue]

Monetize More

APRIL 13, 2023

However, this variable is known to be a bad predictor of what an ad impression is worth. Platforms like Google Ad Exchange with its DFP connection that can bid impression by impression also get an unfair advantage. It is also a form of dynamic allocation for third-party ad networks.

Header Bidding

Header Bidding Ad Server Impressions Ad Inventory

7 ways Publishers make more money with MonetizeMore [Future You Essentials]

Monetize More

FEBRUARY 8, 2023

These are the rumors that have been floating around in AdOps forums and personal chats whenever someone is trying to decide which ad management company they need to be choosing ultimately. Let’s get real here: In the publishers’ marketplace, ad inventory is programmatically bought & sold via automated bidding.

Header Bidding

Header Bidding A/B Testing Viewability Ad network

AdTech Trends

Programmatic Direct Advertising — All Publishers Need to Know

How Jagran New Media doubled video ad revenue with a managed AdOps service

Trending Sources

Server Side Header Bidding & taking the hybrid approach?

Introduction to Programmatic Advertising | What is Programmatic Advertising?

20 Best Mobile Ad Networks for Publishers and App Developers

Best Mobile Ad Sizes to implement in 2023 [Don’t miss out]

CPM Drop — Potential Causes and Solutions

20 Best Video Ad Networks for Publishers

Programmatic Strategy for Publishers

What Is an Ad Exchange and How Does It Work

What Is an Ad Exchange and How Does It Work

Best way to monetize unfilled impressions due to high pageviews per session

Header Bidding Wrappers – Everything You Need to Know

How to maximize revenue with Header Bidding? [10x more ad revenue]

7 ways Publishers make more money with MonetizeMore [Future You Essentials]

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