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3 Key Pillars of Ad Ops [VIDEO]

InMobi

In the world of digital advertising, here’s what companies need from their ad ops personnel. When it comes to mobile app ad ops, what’s really required from teams to ensure success? We are a mobile ad ops partnership company. Highlighting the Three Components of Online Ad Ops Okay.

Ad Ops 52
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Aditude Amplifies Publisher Monetization with CPMStar Acquisition

Ad Monsters

As Aditude integrates CPMStar’s assets and expertise, particularly its impressive reach of over 800 million monthly active users, this acquisition not only marks a significant expansion for the ad tech player but also signals a strategic shift in their approach to publisher monetization and advertiser relationships.

Ad Ops 59
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Programmatic Strategy for Publishers

MediaFuse

With the ever-growing popularity of programmatic sales, ad ops and programmatic ops teams are faced with the enormous task of managing yield efficiently. Impressions filled. Fill rate %. Response Time (header bidding only). rCPM is a way to place each partner on a “level playing field” for analysis.

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How to use Smart Notifications to troubleshoot and optimize programmatic ads effortlessly

Monetize More

As an ad ops professional, there’s a limitless amount of optimization work to do. You have to check and stay up to date with hundreds of ad units, ad networks, creatives, and settings every day. In Ad Ops, there are so many tasks that we need to prioritize and fix every day. Fill rates need to be optimized.

Ad Ops 98
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What is Real Time Bidding (RTB)? How Does RTB Work?

Ad Ops Hero

This will ensure that the users will be seeing the relevant ads when they are browsing the websites. Publishers : RTB will help the publishers to maximize the review and increase the fill rate by allowing the wide range of buyers to serve the ads through competitive auction.

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Advantages and Disadvantages of Real Time Bidding (RTB)

Ad Ops Hero

This data is crucial to improve the ad delivery by optimizing the campaigns in real time. The publisher can increase the floor price for top performing ad units to maximize the revenue and lower the floor price for the ad units which has lesser fill rate to minimize the revenue loss.

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3 Considerations to Get the Best Out of Falling Ad Revenue

AdPushup

Half of the year has gone by; Publishers might have expected several major developments in ad monetization in 2022. But they may have also faced a drop in ad revenue and the following issues: You won’t be receiving as many active bids for your ad impressions. A sudden decrease in CPMs rate.