AdPushup

JUNE 24, 2022

Working hand in hand with SSPs are the demand side platforms aka DSP, facilitating advertisers to place ad creatives, bagging mass audience coverage, brand recognition and attracting maximum RoI. Contrary [.].

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Demand Side Platform Ad Space ROI Audience 52

Monetize More

JULY 19, 2022

However, as it’s not a cut and dry solution there are some issues faced by publishers, especially when publishers decide to scale and increase their ad stack. As more ad networks/bidders get added to their auction, the page load and site latency increase which harms the reader experience.

Header Bidding 98

Header Bidding Ad Server Cookies Ad Inventory 98

Digiday

JUNE 6, 2022

It’s launching its own supply-side platform — that ad tech publishers use (but don’t tend to own) to maximize the worth of their impressions.

Media 82

Media Demand Side Platform Ad Tech Impressions 82

Ad Ops Hero

MARCH 25, 2023

These websites typically offer premium pricing because of the coveted ad space. Advertisers choose ad spots before they go on the private or open market. Private marketplace. This bidding happens when publishers have agreements with a limited number of advertisers. Preferred deals. This is also known as “spot buying.”

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Brid.tv

MARCH 30, 2023

They get an opportunity to place an offer at the negotiated price when there’s an ad request for the ad inventory in question. However, if the advertiser is not interested, the ad space goes to an auction. For an in-house operation, publishers need to recruit an expert team (ad ops, accounting, sales).

Ad Inventory 52

Ad Inventory Fill rate Ad Ops Ad Space 52

Monetize More

JANUARY 12, 2023

Reducing unfilled ad impressions is an important step in increasing ad revenue for a website. Unfilled ad impressions occur when there are no bids or ads available to fill the ad space on a website. This can lead to a loss of potential ad revenue for the website.

Impressions 52

Impressions CPM Brand Awareness Ad Exchange 52

Automatad Inc.

NOVEMBER 22, 2023

Simply put, the ad refreshes only when the ad space is in view. Let’s explore the concept in detail, and as a bonus tip, I have explained the perfect tool you will need to enjoy the full potential of the ad refresh. What Is Ad Refresh? To start using AXT as a publisher, contact Automatad’s Ad Ops team.

Viewability 40

Viewability Impressions Header Bidding Ad Inventory 40

Brid.tv

DECEMBER 21, 2022

Every time an app user sees an ad, a complex process takes place behind the scenes, and it looks something like this: Once a publisher with an app joins an ad network, the network will have access to the app’s users’ data, available ad space, and so on. Rich Selection of Video Ad Formats. Header Bidding Support.

Ad network 67

Ad network Mobile Ads Header Bidding CPM 67

Monetize More

JANUARY 18, 2023

Programmatic advertising meaning includes the following: The process of using technology to buy and sell ad inventory through an automated and data-driven procedure. It also represents most types of ad spaces on all screens including video, mobile, native and display ads. This video explains it in a similar manner.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

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OCTOBER 20, 2022

It’s a rectangular ad unit measuring 728 pixels wide by 90 pixels tall. This ad unit is also one of the standard IAB units that replaced the older and much smaller 468×60 banner. Master your ad inventory like the pros and become an ad ops guru with PubGuru University! Click Here To Enroll.

Banner 98

Banner Click Through Rate Viewability Pop-Up 98

Monetize More

DECEMBER 28, 2022

Ad Ops professionals heavily rely on verification and privacy technologies as part of their daily rituals. The main priority for AdOps nerds is to ensure that the publisher chooses the right targeting for the ad. Publishers’ Perspectives: The above ad networks have helped publishers increase their ad revenue effectively.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

Brid.tv

JUNE 14, 2023

The entire process happens in a few milliseconds as follows: When a user visits the website/app, the ad exchange receives an ad request. The ad exchange sends bid requests to advertisers, who bid in real-time for the available ad space. Then, the ad exchange selects the highest bid and the winning advertiser.

Ad Exchange 52

Ad Exchange Ad Inventory Ad network Non-Profit 52

Clearcode

MARCH 21, 2023

Ad networks appeared in the mid 90’s and were one of the pioneers of advertising technology. The purpose of ad networks has been the same since the beginning — to help advertisers purchase available ad space across various publishers.

Ad network 52

Ad network Header Bidding Ad Ops Ad Server 52

Brid.tv

JUNE 14, 2023

The entire process happens in a few milliseconds as follows: When a user visits the website/app, the ad exchange receives an ad request. The ad exchange sends bid requests to advertisers, who bid in real-time for the available ad space. Then, the ad exchange selects the highest bid and the winning advertiser.

Ad Exchange 40

Ad Exchange Ad Inventory Ad network Non-Profit 40

Brid.tv

NOVEMBER 22, 2022

Joining a mobile ad network or an app monetization platform allows you to programmatically sell your app’s ad space to advertisers. And the best part is that you don’t need to be an ad tech expert to set it up. You have plenty of options in that regard, but the easiest one is through mobile advertising.

Header Bidding 52

Header Bidding Banner A/B Testing Video Ads 52

Automatad Inc.

JANUARY 23, 2023

As the name suggests, the header bidding wrapper wraps all relevant demands for the ad space during real-time bidding (RTB). So, you have complete transparency and added benefits depending on the provider (some may provide complimentary ad products, a unified dashboard, etc.). What does this mean?

Header Bidding 52

Header Bidding Ad Server Ad network Ad Inventory 52

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NOVEMBER 22, 2022

For a buyer to know which sellers are authorized to sell ad space on any domain, they verify the publisher’s ads.txt file first. The buyer will know not to purchase ad inventory from a seller they don’t see listed in the ads.txt files.

Ad Inventory 52

Ad Inventory Ad network Ad Exchange Demand Side Platform 52

Brid.tv

JUNE 26, 2023

A video ad network is a platform that acts as an intermediary between publishers and advertisers and looks to curate video ad inventory from publishers to sell it to advertisers. Video ad networks connect publishers and advertisers to curate the buying and selling process of ad inventory. What is ad network vs. DSP?

Ad network 40

Ad network Video Ads Header Bidding CPM 40

Monetize More

APRIL 13, 2023

With header bidding, publishers are back in the driving seat with control to optimize their ad stacks a lot better than with traditional setups. Bid transparency is possible since publishers can sell ad space on an impression basis and see how much they were worth. You can sell your ad space on a per-impression basis easily.

Header Bidding 52

Header Bidding Ad Server Impressions Ad Inventory 52

Monetize More

FEBRUARY 8, 2023

PubGuru header bidding offers industry-standard support & reporting, customized ad ops and optimizations developed and implemented by yours truly. Bid Scaling : Monitor & adjust ad partners based on their net revenue. You can keep your auctions transparent so that advertisers pay you the best amount for your ad space.

Header Bidding 52

Header Bidding A/B Testing Viewability Ad network 52