Brid.tv

MARCH 23, 2023

While sometimes unavoidable, a CPM drop can be quite detrimental to publisher revenue and can happen for several reasons. Your Ad Density Is Off CPM drops can happen due to the number of ad placements on a website. Your Ad Density Is Off CPM drops can happen due to the number of ad placements on a website.

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AdPushup

JUNE 12, 2022

Ad Viewability is a key factor affecting the price that advertisers are willing to pay for your ad inventory, making viewability one of the few levers that publishers have to influence bid rates. Being able to monitor and optimize ad viewability can directly increase your CPM rates.

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Martech

OCTOBER 22, 2021

These included: Late payment and payment disputes; A lack of revenue transparency; Discrepancies between ad networks and Jagran’s Google Ad Manager reports; and A loss of inventory caused by “ passing back ” between different players. Any drops in CPM that occurred were never satisfactorily explained to them.

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Monetize More

FEBRUARY 6, 2023

For those publishers big enough to implement the necessary ad tech and put a team behind it, the issue can be solved, but for smaller publishers who rely on elementary ad ops knowledge and online communities, it’s a massive headache. I’m sure you’re thinking, where does ad quality fall in all these?

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Monetize More

JULY 19, 2022

However, as it’s not a cut and dry solution there are some issues faced by publishers, especially when publishers decide to scale and increase their ad stack. As more ad networks/bidders get added to their auction, the page load and site latency increase which harms the reader experience.

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Ad Ops Hero

JANUARY 25, 2021

CPM (Cost Per Mille) : This is one of the basic metrics to calculate the cost per 1000 impressions served. The display advertising cost is always based on the CPM model. Formula : CPM = Cost of Advertising / (Impressions generated / 1000). Formula : eCPM = (Total Ad Spend / Total Impressions Served) x 1000.

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Monetize More

NOVEMBER 24, 2022

Let’s take a look at some of the best mobile ad sizes for publishers in 2023 and optimization tips you can start implementing today: The 300×250 ad unit. Web interstitials or full-page web ads. Running into costly errors with mobile ad ops? More mobile ad unit sizes to consider.

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MediaFuse

NOVEMBER 14, 2016

With the ever-growing popularity of programmatic sales, ad ops and programmatic ops teams are faced with the enormous task of managing yield efficiently. Since it takes fill rate into account, this metric should be calculated manually using this formula: CPM = Revenue/(TOTAL IMPRESSIONS/1,000). Ad server CPM/Rate.

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Ad Ops Hero

MARCH 25, 2023

Programmatic ads are typically bought on a cost-per-thousand-impressions (CPM) basis. CPMs typically range anywhere between $0.50-$2.00. However, CPMs can be much higher based on factors such as: Which DSP you choose. Your target audience. The level of competitiveness.

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Ad Ops Hero

JANUARY 25, 2021

Guaranteed Auction or Fixed CPM Model The advertiser agrees to pay the pre-decided amount for a specific type of ad inventory in the guaranteed auction or fixed CPM model. Since, this is a second price auction, the DSP C will pay second highest bid $3 plus $0.01 (1 cent) to the publisher. The final price will be $3.01.

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Ad Ops Hero

JANUARY 25, 2021

RTB demand helps the publishers to optimize their floor prices according to the demand and this information can be analyzed using various granular reporting options in the Supply Side Platform (SSP) connected to Ad Exchanges.

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Brid.tv

DECEMBER 21, 2022

However, regardless of what exactly you’re looking for, there are certain factors you should keep in mind on top of the most competitive CPM. . Mobile Ad Formats. Before you jump straight into monetizing your mobile app with ads, you should decide which mobile ad formats you want to serve. Google AdMob. Marketplace.

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AdExchanger

FEBRUARY 5, 2023

And industry players are increasingly using AI in their day-to-day The post How Ad Industry Experts Are Putting AI To Work appeared first on AdExchanger. AI has many business applications, from automating manual processes and monitoring data in real time to targeting customers more accurately.

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Brid.tv

APRIL 13, 2023

If the prebid creative has a higher CPM , the said creative gets the ad placement. If not, the highest CPM ad from the open auction gets displayed. offers publishers access to Google’s premium ad demand even if they don’t meet the publisher criteria. Hybrid Bidding Google Open Bidding With Brid.TV

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AdPushup

MAY 3, 2023

Getting it right in terms of monetization is not just about generating traffic – it’s about choosing the highest paying ad network. While publishers are facing economic downturn challenges today, there are also more monetization opportunities than ever in 2023. In this blog, we have thrown light on how you can monetize your website and [.]

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Brid.tv

JUNE 26, 2023

There is no other contender with higher CPM rates than Google. Google’s ad server works programmatically and through real-time bidding auctions, giving publishers plenty of flexibility. Additionally, these auctions feature some of the largest and most elite SSPs globally, which is how they ensure maximum CPMs to their publishers.

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AdPushup

JUNE 15, 2022

eCPM is a metric that reflects publishers’ ad monetization performance. In other words, this is the average price you get for 1000 ad impressions/views. The value of your inventory is constantly changing because of various parameters – geography of the traffic, ad formats you use, time of [.].

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Brid.tv

JUNE 14, 2023

Preferred Exchanges — Preferred ad exchanges or deals are more similar to the traditional approach of selling ad inventory. Publishers sell ad inventory at a negotiated fixed price to preferred advertisers. This type of ad exchange guarantees stable CPM to publishers. In addition to premium ad demand, Brid.TV

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Monetize More

JANUARY 12, 2023

Less time spent on the page : If users are spending less time on a page, the viewability of ads on that page may decrease. This means that the ads are less likely to be seen by users, which can lead to lower CPM (cost per thousand impressions) rates and an increase in unfilled impressions.

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Brid.tv

JUNE 14, 2023

Preferred Exchanges — Preferred ad exchanges or deals are more similar to the traditional approach of selling ad inventory. Publishers sell ad inventory at a negotiated fixed price to preferred advertisers. This type of ad exchange guarantees stable CPM to publishers.

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Monetize More

OCTOBER 20, 2022

It’s a rectangular ad unit measuring 728 pixels wide by 90 pixels tall. This ad unit is also one of the standard IAB units that replaced the older and much smaller 468×60 banner. Master your ad inventory like the pros and become an ad ops guru with PubGuru University! Click Here To Enroll.

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Banner Click Through Rate Viewability Pop-Up 98

Automatad Inc.

NOVEMBER 22, 2023

This way, AXT ensures that the ads are refreshed only when they have the highest visibility and relevance. To start using AXT as a publisher, contact Automatad’s Ad Ops team. We will apply the AXT tool to assist you in measuring and enhancing your ad revenue. How can you use AXT as a publisher?

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Automatad Inc.

JANUARY 23, 2023

So, you have complete transparency and added benefits depending on the provider (some may provide complimentary ad products, a unified dashboard, etc.). Managed wrapper solutions also provide dedicated account managers, implementation support, and ad ops engineers. What is the Role of a Wrapper in Header Bidding?

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Monetize More

APRIL 13, 2023

In Open Bidding, server-to-server connections are used, which are faster than page tags, resulting in a reduction in page latency and increase in ad viewability and greater yield. 30-40% revenue boost & increased CPM rates. CPM for Wuxiaworld.com after implementing MonetizeMore Demand. Bidding time optimization.

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Monetize More

FEBRUARY 8, 2023

PubGuru header bidding offers industry-standard support & reporting, customized ad ops and optimizations developed and implemented by yours truly. This is how we are able to amplify user experience and ad yield. Google Ad Exchange ( for more ad revenue) Here’s the value we offer with Google Ad Exchange: AdSense on steroids.

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