Ad Monsters
MARCH 27, 2024
A spokesperson for the SSP said that the anomaly occurred at one of its US data centers, causing publisher ad servers to receive abnormally high CPMs on a limited number of impressions. The error lasted for 40 seconds on March 15 and had by then been resolved.
InMobi
AUGUST 7, 2019
In the world of digital advertising, here’s what companies need from their ad ops personnel. When it comes to mobile app ad ops, what’s really required from teams to ensure success? We are a mobile ad ops partnership company. Highlighting the Three Components of Online Ad Ops Okay.
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Martech
OCTOBER 22, 2021
“The video player was fully controlled by the ad networks and implemented on our sites as a 1×1 tag,” explained Dinesh Joshi, AVP & Head of Ad Monetization & Strategic Partnership at Jagran. “We We experienced very high discrepancies between our ad server and the network ad server, which was a consistent issue.”.
Monetize More
JULY 19, 2022
However, as it’s not a cut and dry solution there are some issues faced by publishers, especially when publishers decide to scale and increase their ad stack. As more ad networks/bidders get added to their auction, the page load and site latency increase which harms the reader experience.
MediaFuse
NOVEMBER 14, 2016
With the ever-growing popularity of programmatic sales, ad ops and programmatic ops teams are faced with the enormous task of managing yield efficiently. Ad serving discrepancies need to be monitored, and each demand source must be checked daily to ensure yield is being maximized. Step 2: Ad Server Analysis.
Ad Ops Hero
JANUARY 25, 2021
The bid request or ad request sends the user data such as demographic information, browsing history, user location, device type, IP address, and other required information. The bid request sends to the ad exchanges connected to the publisher ad server to find out the relevant advertiser to participate in the auction.
Ad Ops Hero
JANUARY 25, 2021
Clicks : The number of clicks generated by the ad serving on the web page and redirected the user to a landing page associated to it. The Ad server may not count the clicks during these scenarios. Conversions: It defines number of actions taken after clicking on the ad. Advertising Metrics. Formula : CPC = Cost/Click.
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