AdExchanger
JULY 25, 2022
A similar shift is happening in traditional advertising and the way consumers build relationships with brands, writes Christian Dankl, co-founder of Precise TV. Today, advertisers have much more insight into specific, data-driven relationships between brands and consumers. The post Are You Measuring The Brand Lift Of Your Video Ads?
Martech
APRIL 4, 2024
Marketers who have created a video ad simply log into Campaign Manager and choose an objective. They can either select a CTV-only campaign or launch a multichannel campaign to boost brand awareness. We launched LinkedIn CTV to help our customers continue to reach and engage new audiences across streaming television content.”
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InMobi
JANUARY 9, 2023
Measuring the campaign's success with a brand lift study, the brand recorded a 3x engagement rate and a 79% positive action from viewers who watched the ad. Delve into the interesting details of the campaign on our case study page.
Digiday
MARCH 9, 2023
These meaningful, action-based metrics garnered from interactive video allow marketers to tie consumers’ specific actions to ads more effectively — a critical consideration as both brands and consumers tighten their budgets. “In Static ads are wasted impressions.
illumin
JANUARY 9, 2019
Statistics actually indicate that engaged viewing time, earned views, and social interactions all decline rather rapidly once campaign execution begins: Source: Visible Measures Data, 241 food & beverage video ad creatives from 2016. Seen in the chart to the right, brand lift nearly doubles when video ads extend beyond two minutes.
illumin
DECEMBER 14, 2018
First, we don’t see ad abandonment rates to be any higher for longer format (30-second+) ads relative to their shorter form equivalents. The fact is the most popular video ads online are over 45 seconds long with the average duration of the most widely shared ads being 2 minutes.
Digiday
FEBRUARY 2, 2023
.” In the past, Fitzco clients have leveraged streaming video ads before, but minimally. “They want to look at, how do we get different creative in video, how do we spend more [ad dollars] there, how do we start looking at things like brand lift,” she said.
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