illumin

JANUARY 9, 2019

Call it what you want: ad fatigue, creative fatigue, banner blindness. One thing is for certain, inundating consumers with a barrage of the same ads over and over again is about as appealing as the day-old bagels in the office break room. Audience attention remains a proven pain for many marketers.

Brand Lift 40

Brand Lift Video Ads Banner Food 40

AdvertiseMint

OCTOBER 19, 2023

The formats are diverse, from photo and video ads to carousels and boosted posts. Display ads include: Banner ads Video ads Rich media And more! Display advertising works great as a brand supplement to search and social efforts. Drive brand lift and direct response with creative that inspires.

Advertising 52

Advertising Pop-Up Display Advertising Native Advertising 52

Clearcode

MARCH 2, 2023

What impact do you think the IAB’s new measurement guidelines will have on ad spend? Michael Sweeney: What defines an in-game ad? Is showing a banner ad inside a mobile game an example of in-game advertising or an example of in-app mobile advertising? How do you differentiate the two channels (i.e. via OpenRTB)?

Advertising 52

Advertising Viewability Banner Brand Lift 52

InMobi

MAY 2, 2022

The MRC (Media Ratings Council) defines an impression as viewable if 50% of the ad is visible for at least one second for display ads and at least two seconds for video ads. ” Top Viewability Challenges: “Nobody wants to waste their media spend on ads that no one is seeing. .”

Viewability 52

Viewability Advertising Impressions Brand Lift 52