InMobi

MAY 2, 2022

For both established marketing options like in-app advertising and for more nascent platforms like native in-game advertising, ensuring ads are viewable is crucial. To discuss the latest trends on all things viewability, I recently chatted with Janelle De Rivera, Director of Product Management for Moat Analytics at Oracle Advertising.

Viewability 52

Viewability Advertising Impressions Brand Lift 52

Martech Series

JUNE 16, 2022

“The results that they drove surpassed our targets and expectations, and demonstrated that programmatic advertising can really play a role within a brand campaign.”. Introducing Brand Lift Live by Quantcast. Brand Lift Live solves this problem.”.

Brand Lift 84

Brand Lift Advertising Marketing Viewability 84

Ad Monsters

DECEMBER 13, 2022

Emodo’s research found that marketers whose primary KPIs are online conversion, brand lift, or brand safety are more likely to experience less campaign effectiveness due to ID loss. Viewability and Brand Safety: The Effect of Companion KPIs . ID Loss’s Impact on KPIs.

Viewability 102

Viewability Advertising Impressions Cookies 102

Ad Monsters

DECEMBER 7, 2023

The Average Campaign Spans 44,000 Websites The report hypothesizes that the “long tail” of the web presents risks to advertisers, as those sites add minimal reach, and likely underperform in the quality metrics, including 12% lower viewability rates and 100% more invalid traffic (IVT) and brand safety.

Marketing 111

Marketing Brand Lift CPM Viewability 111

Digiday

DECEMBER 7, 2022

Advertisers receive campaign metrics based on Amazon’s first-party signals, including insights on audience size and the frequency with which an ad is surfaced to an audience through KPIs like viewable impressions and view-through rate. “By its very nature, brand awareness is cross-channel,” Thatte said.

Brand Lift 64

Brand Lift Brand Awareness Viewability Audience 64

Digital Remedy

NOVEMBER 17, 2022

CTV is high-quality media, with low levels of fraud relative to many other digital channels and with 100% viewable inventory. CTV advanced reporting measures valuable bottom-funnel actions, including site visits, online purchases, in-store visits, app downloads, and more – not just brand lift and awareness.

Brand Lift 52

Brand Lift Viewability Conversion Impressions 52

Clearcode

MARCH 2, 2023

In late 2022, the IAB released new standards for in-game advertising , prior to that, there were no standards in terms of in-game ad size, viewability, and traffic quality, which made it quite hard to scale and automate the buying and selling of in-game ads via programmatic auctions. If not, then the billboard will not show up. via OpenRTB)?

Advertising 52

Advertising Viewability Banner Brand Lift 52