InMobi

MAY 2, 2022

For both established marketing options like in-app advertising and for more nascent platforms like native in-game advertising, ensuring ads are viewable is crucial. To discuss the latest trends on all things viewability, I recently chatted with Janelle De Rivera, Director of Product Management for Moat Analytics at Oracle Advertising.

Viewability 52

Viewability Advertising Impressions Brand Lift 52

Ad Monsters

DECEMBER 13, 2022

Emodo’s research found that marketers whose primary KPIs are online conversion, brand lift, or brand safety are more likely to experience less campaign effectiveness due to ID loss. Then those two events need to be matched to attribute the action to the ad impression. ” . ” .

Viewability 73

Viewability Advertising Impressions Cookies 73

Ad Monsters

DECEMBER 7, 2023

The Average Campaign Spans 44,000 Websites The report hypothesizes that the “long tail” of the web presents risks to advertisers, as those sites add minimal reach, and likely underperform in the quality metrics, including 12% lower viewability rates and 100% more invalid traffic (IVT) and brand safety.

Marketing 98

Marketing Brand Lift CPM Viewability 98

Digiday

DECEMBER 7, 2022

Advertisers receive campaign metrics based on Amazon’s first-party signals, including insights on audience size and the frequency with which an ad is surfaced to an audience through KPIs like viewable impressions and view-through rate. “By its very nature, brand awareness is cross-channel,” Thatte said.

Brand Lift 65

Brand Lift Brand Awareness Viewability Audience 65

Digital Remedy

NOVEMBER 17, 2022

CTV is high-quality media, with low levels of fraud relative to many other digital channels and with 100% viewable inventory. Impressions and video completion rates (VCR) don’t tell the whole story of a campaign. They can use similar KPIs in CTV that they use in online campaigns – online conversions, site visits, and the like.

Brand Lift 52

Brand Lift Viewability Conversion Impressions 52

Clearcode

MARCH 2, 2023

An impressive campaign that I have seen is one from Gucci that they ran in partnership with Tennis Clash, where they branded the pitch, the clothes and the billboards. A key reason for this is because audio ads are one of the least intrusive types of advertising across gaming, yet so powerful. via OpenRTB)?

Advertising 52

Advertising Viewability Banner Brand Lift 52

Basis

MARCH 7, 2023

And, unlike many other ad formats, DOOH ads are non-skippable and highly viewable, so bold and engaging messaging/creative has a high probability of making an impression: A recent study found that DOOH ads have the power to deliver impact in as little as a one- or two-second glance.

Advertising 78

Advertising Pop-Up Impressions Demand Side Platform 78