Media Briefing: Publishers are feeling the pressure from advertisers to deliver more, faster
Digiday
SEPTEMBER 15, 2022
Blavity Inc has added more than 50 new advertisers to its client roster this year, increasing its ad revenue by 56% in the first half of 2022, but as the year has progressed, delivering on some clients’ key performance indicators (KPIs), like total impressions, has gotten difficult, if not impossible. Numbers to know.
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