Media Briefing: Publishers are feeling the pressure from advertisers to deliver more, faster
Digiday
SEPTEMBER 15, 2022
It’s not just that campaigns need to achieve more impressions, but they need to meet the right type of impressions that adhere to agencies’ viewability requirements, frequency caps and brand safety standards. It’s effectively a cohort-based targeting method packaged with a nutrition label for the corresponding ad targeting data.
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