Weekly Roundup: Post-Cookie Insights for Publishers, GDPR Impact on Global Businesses, and More
Automatad Inc.
MARCH 23, 2022
The Financial Times invests heavily in brand lift measurement. While GA4 users still need to specify whether a website visitor is in one country or another, it will help Google wade the tricky waters of privacy-first ad targeting and data collection methods. . Financial Times’ Brand Lift Strategy.
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