InMobi

MAY 2, 2022

For both established marketing options like in-app advertising and for more nascent platforms like native in-game advertising, ensuring ads are viewable is crucial. To discuss the latest trends on all things viewability, I recently chatted with Janelle De Rivera, Director of Product Management for Moat Analytics at Oracle Advertising.

Viewability 52

Viewability Advertising Impressions Brand Lift 52

Digiday

DECEMBER 7, 2022

Advertisers receive campaign metrics based on Amazon’s first-party signals, including insights on audience size and the frequency with which an ad is surfaced to an audience through KPIs like viewable impressions and view-through rate. “By its very nature, brand awareness is cross-channel,” Thatte said.

Brand Lift 65

Brand Lift Brand Awareness Viewability Audience 65

Digiday

SEPTEMBER 15, 2022

Blavity Inc has added more than 50 new advertisers to its client roster this year, increasing its ad revenue by 56% in the first half of 2022, but as the year has progressed, delivering on some clients’ key performance indicators (KPIs), like total impressions, has gotten difficult, if not impossible. Numbers to know.

Media 60

Media Advertising Cookies Impressions 60

Basis

MARCH 7, 2023

DOOH enhances the customer journey and has a strong impact on consumers DOOH offers brands an opportunity to connect with consumers in real-world moments—including those in which they’re unreachable (or less reachable) on their personal devices. Case in point: 98% of consumers have visited a DOOH venue in the last 30 days.

Advertising 78

Advertising Pop-Up Impressions Demand Side Platform 78