InMobi

MAY 2, 2022

For both established marketing options like in-app advertising and for more nascent platforms like native in-game advertising, ensuring ads are viewable is crucial. To discuss the latest trends on all things viewability, I recently chatted with Janelle De Rivera, Director of Product Management for Moat Analytics at Oracle Advertising.

Viewability 52

Viewability Advertising Impressions Brand Lift 52

Martech Series

JUNE 16, 2022

With these new products, marketers can seamlessly plan, activate and measure video, native and display brand campaigns across the web and on connected TV (CTV). Building on Quantcast’s widely adopted cookieless technology, marketers benefit from access to their entire audience. “As Introducing Brand Lift Live by Quantcast.

Brand Lift 84

Brand Lift Advertising Marketing Viewability 84

Ad Monsters

DECEMBER 13, 2022

Emodo’s research found that marketers whose primary KPIs are online conversion, brand lift, or brand safety are more likely to experience less campaign effectiveness due to ID loss. Viewability and Brand Safety: The Effect of Companion KPIs . ID Loss’s Impact on KPIs. ” .

Viewability 73

Viewability Advertising Impressions Cookies 73

Digiday

DECEMBER 7, 2022

They also play a vital role in helping brands understand their audience. Full-funnel campaigns paired with good full-funnel measurement clarify the customer journey — helping brands understand what informs and inspires their audience on their decision journey. But this is just for the Fire TV component of the campaign.

Brand Lift 65

Brand Lift Brand Awareness Viewability Audience 65

VideoWeek

MAY 17, 2024

Samsung says the tool can show which users and audiences have seen a linear TV ad campaign, showing who hasn’t been reached and where else those unreached audiences can be found. X counts a view when at least two seconds of a video has played and at least 50 percent of the video player was viewable on screen.

Retail 98

Retail Media Ad Tech Audience 98

Digital Remedy

NOVEMBER 17, 2022

As the marketplace becomes more saturated and competitive, direct-to-consumer (DTC) marketers are under an increased amount of pressure to prove the effectiveness of their campaigns – leaving them to explore new media channels to drive results for their brands and reach new audiences.

Brand Lift 52

Brand Lift Viewability Conversion Impressions 52

Basis

JANUARY 3, 2024

One of the main ways Redditors engage is via posts, which can be marked as public to the entire internet or as viewable only to other Redditors in a certain subreddit. Next question: What Reddit’s audience like? The platform has also invested heavily in delivering a personalized and localized user experience to international audiences.

Advertising 65

Advertising Audience A/B Testing Brand Lift 65