Audience Brand Lift Demand Side Platform Viewability 
InMobi
JULY 8, 2021
everything from attribution and audience segmentation to fraud checks and even frequency capping relied on IDFAs. Even though iOS is the most popular mobile operating system in places like Japan, the combination of these two audiences is still quite significant. Prior to iOS 14.5, or higher versions. Here’s what we recommend.
Basis
MARCH 7, 2023
Programmatic digital out-of-home allows advertisers to activate DOOH campaigns in an automated and data-driven way, typically by using a demand side platform (DSP). Dayparting : Have your ads displayed at a specific, high traffic volume time of day for your target audience. What DOOH Formats and Mediums Are There?
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