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The WIR: Publishers Focus on Video, Disney Rolls Out Shoppable and Self-Serve Ad Tools, and Sports are a Major Driver of Streaming Sign-Ups

VideoWeek

JANUARY 12, 2024

The Reuters Institute said publishers will be looking to engage audiences with short form video, which at the moment is hard to monetise on TikTok, YouTube Shorts, and Instagram Reels, the major platforms. The suite shows advertisers viewing data from linear TV and over 400 streaming platforms in a single dashboard, the company said.

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Understanding ATT's Impact on Your Business

InMobi

JULY 8, 2021

everything from attribution and audience segmentation to fraud checks and even frequency capping relied on IDFAs. Even though iOS is the most popular mobile operating system in places like Japan, the combination of these two audiences is still quite significant. Prior to iOS 14.5, or higher versions. Here’s what we recommend.

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Amplify Your Campaigns with Mobile Advertising Research

InMobi

SEPTEMBER 3, 2019

LEARN MORE 3) A/B Creative Testing and Campaign Concepts Testing What if you could determine, with a fairly high degree of accuracy, how a campaign and its creatives would perform before spending a single cent with a demand-side platform or ad exchange? This is essentially what concept surveys enable you to do.

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Everything You Need to Know About Digital Out-of-Home Advertising

Basis

MARCH 7, 2023

Programmatic digital out-of-home allows advertisers to activate DOOH campaigns in an automated and data-driven way, typically by using a demand side platform (DSP). Dayparting : Have your ads displayed at a specific, high traffic volume time of day for your target audience. What DOOH Formats and Mediums Are There?

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The WIR: Global Ad Spend to Top $1 Trillion Next Year, the DSA Comes into Force for Tech Giants, and Nielsen Folds ACR Data Into its Currency

VideoWeek

AUGUST 25, 2023

The measurement company says this will allow for more accurate measurement, particularly for shows which draw smaller audiences (where it was previously possible than none of Nielsen’s panellists tuned in, resulting in a zero rating). MediaMath, a demand-side platform, filed for Chapter 11 bankruptcy in June.

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