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Understanding ATT's Impact on Your Business

InMobi

JULY 8, 2021

Optimize for metrics like viewability, click-through rates (CTR), video completion rates (VCR), etc. Just about all demand-side platforms (DSPs) now support SKAdNetwork, including InMobi DSP. But ideal next steps here will vary depending on the key performance indicators being tracked.

Demand Side Platform 52
Demand Side Platform Click Through Rate Brand Lift Machine Learning 52
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Everything You Need to Know About Digital Out-of-Home Advertising

Basis

MARCH 7, 2023

Programmatic digital out-of-home allows advertisers to activate DOOH campaigns in an automated and data-driven way, typically by using a demand side platform (DSP). Much like how DOOH is a type of OOH advertising, pDOOH is a type of DOOH advertising, and it includes any DOOH inventory that is bought programmatically.

Advertising 78
Advertising Pop-Up Impressions Demand Side Platform 78
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