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Quantcast Launches Brand Advertising Solutions to Maximize the Impact of Every Marketing Dollar

Martech Series

JUNE 16, 2022

Introducing Brand Lift Live by Quantcast. Within the Quantcast Platform, Brand Lift Live uses statistically controlled survey groups to measure the real-time impact of ads throughout a campaign, allowing for refinement of campaign audiences and delivery characteristics to maximize the impact of every marketing dollar.

Brand Lift 84
Brand Lift Advertising Marketing Viewability 84
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Understanding ATT's Impact on Your Business

InMobi

JULY 8, 2021

Optimize for metrics like viewability, click-through rates (CTR), video completion rates (VCR), etc. ATT’s Impact on Measurement For advertisers not leveraging audience segments, it’s important to note that ATT can impact measurement as well.

Demand Side Platform 52
Demand Side Platform Click Through Rate Brand Lift Machine Learning 52
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