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Quantcast Launches Brand Advertising Solutions to Maximize the Impact of Every Marketing Dollar

Martech Series

JUNE 16, 2022

Now, with the Quantcast Platform, marketers can measure and optimize brand advertising as effectively as their direct response campaigns. Introducing Brand Lift Live by Quantcast. Brand Lift Live solves this problem.”. Marketing Technology News: MarTech Interview with Jeffrey Ha, Chief Go-to-Market Officer at Rev.

Brand Lift 84
Brand Lift Advertising Marketing Viewability 84
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Understanding ATT's Impact on Your Business

InMobi

JULY 8, 2021

With a plethora of contextual signals on digital channels and the advanced machine learning algorithms available today, contextual targeting on digital is far more sophisticated than the reputation it carries from analog TV and print days. But ideal next steps here will vary depending on the key performance indicators being tracked.

Demand Side Platform 52
Demand Side Platform Click Through Rate Brand Lift Machine Learning 52
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