Monetize More

FEBRUARY 26, 2023

Real-world examples (CPM vs. eCPM) Example 1 : A publisher has two ad units on their website with the same CPM, but one has a higher eCPM due to higher click-through rates (CTR). It’s served for a fixed price and can be a predictable revenue stream.

CPM 98

CPM Impressions Viewability Click Through Rate 98

Smart-Hub

APRIL 12, 2024

Calculating the conversion rate provides overall engagement insights and helps identify the most effective ads that resonate with the audience. CTR Another metric crucial for digital advertising measurement is CTR, which stands for a click-through rate. Monitoring clicks and impressions is essential as well.

Advertising 52

Advertising Conversion Rate Ad Exchange Click Through Rate 52

Martech Series

JUNE 16, 2022

At the heart of this new product suite is Brand Lift Live, an integrated, real-time survey solution that enables marketers to optimize campaigns continuously against the brand awareness and consideration metrics that really matter, rather than limiting substitute metrics such as viewability and click-through rate (CTR).

Brand Lift 84

Brand Lift Advertising Marketing Viewability 84

Smart-Hub

OCTOBER 24, 2023

Programmatic advertising is based on complex algorithms and evolved through machine learning. This means that ads can be optimized on the fly based on performance metrics like click-through rates, conversions, and engagement. Low Click-Through Rates (CTR) Low CTR can result in reduced ad revenue.

Advertising 52

Advertising Click Through Rate A/B Testing Header Bidding 52

Monetize More

MAY 9, 2023

Enable Relevant Targeting By selecting certain target criteria when setting up an ad campaign, such as demographics or interests, it’s possible to tailor campaigns towards those who are most likely to engage with them (and therefore deliver higher click-through rates).

A/B Testing 52

A/B Testing Machine Learning Pop-Up Click Through Rate 52

InMobi

MARCH 1, 2022

3) Engagement Metrics Data around how users are interacting with and engaging with ads (think click-through rates, viewability rates, video completion rates, etc.) How can mobile marketers best use the various sources of data available to them to run effective, privacy-first in-app ad campaigns?

Advertising 59

Advertising Click Through Rate Machine Learning Viewability 59

InMobi

JULY 8, 2021

With a plethora of contextual signals on digital channels and the advanced machine learning algorithms available today, contextual targeting on digital is far more sophisticated than the reputation it carries from analog TV and print days.

Demand Side Platform 52

Demand Side Platform Click Through Rate Brand Lift Machine Learning 52