Martech Series

AUGUST 24, 2022

Kura’s optics are uniquely capable of: Up to 150-degree field-of-view, a world record for waveguide type displays and 9 times the viewable area of current market leaders. Marketing Technology News: SocialPayMe Launches First NFT Marketplace On Blockchain For Influencers, Brands, and Followers.

Machine Learning 84

Machine Learning Viewability Manufacturing MarTech 84

Monetize More

FEBRUARY 26, 2023

Future trends (CPM vs. eCPM) Viewability is becoming increasingly important in the advertising industry, so eCPM calculations may need to take viewability metrics into account in the future. Tracking eCPM over time can help publishers identify trends in their ad performance and make changes to improve revenue over the long term.

CPM 98

CPM Impressions Viewability Click Through Rate 98

Ad Monsters

SEPTEMBER 14, 2022

.” We spoke with Hooper about how this update demonstrates diDNA’s commitment to serving publishers best-in-class tools that will help them see more revenue, enhance user experiences, improve viewability , and retain higher RPMs. This is too much for a human, but something a machine learning program can accomplish.

Machine Learning 77

Machine Learning Viewability Ad Tech Video Ads 77

Martech Series

NOVEMBER 16, 2022

Viewability is already a well-known and understood category, but the market has been calling out for evolution in the measurement of attention. Mike Follett, managing director of Lumen Research, says: “We’re immensely excited to be taking such bold steps forward with our astonishing partners at Avocet.

Machine Learning 83

Machine Learning Viewability Ad Tech MarTech 83

Ad Monsters

JANUARY 12, 2024

” – Cathy Oh, Head of Marketing, Samsung Electronics America “Viewability is top of mind for us as it is a crucial CTV metric. Open measurement unlocks full cross-screen viewability measurement using the same underlying expectations and specifications across CTV, mobile, and desktop devices.

Viewability 93

Viewability Electronics Retail Audience 93

Ad Monsters

APRIL 5, 2024

We conduct thorough web interrogations using machine learning to scrutinize each publisher’s URL, gaining transparency into vendors, tools, beacons, pixels, and cookies. Our PCI serves as a compliance score. This process allows us to discern consent management solutions, analytic tools, data brokers, and more. AB: The U.S.

GDPR 87

GDPR Impressions Machine Learning Viewability 87

Martech Series

JUNE 16, 2022

At the heart of this new product suite is Brand Lift Live, an integrated, real-time survey solution that enables marketers to optimize campaigns continuously against the brand awareness and consideration metrics that really matter, rather than limiting substitute metrics such as viewability and click-through rate (CTR).

Brand Lift 84

Brand Lift Advertising Marketing Viewability 84

Monetize More

FEBRUARY 8, 2023

Switching to header bidding from the waterfall setup will also reduce ad loading times, increasing ad viewability and effectiveness. Our smart refresh feature helps you scale your long-term revenue by considering ad viewability and other factors. How do we increase Viewability? Where do they go to?

Header Bidding 52

Header Bidding Viewability Ad network CPM 52

Martech Series

NOVEMBER 20, 2022

It is designed to replace human interference and negotiations with AI optimization and machine learning. Viewability Tracking. Simply put, programmatic ads automate the bidding processes, allowing the publisher to sell and the advertiser to buy ads at scale.

Data Management Platform 88

Data Management Platform Advertising Ad Exchange Demand Side Platform 88

Monetize More

NOVEMBER 20, 2022

Your ads are highly viewable (IAB recommends at least 70% viewability). Run your reports and focus on the most important key performance indicators: viewability % and CTR, plus the overall impact on revenue and CPMs. When implementing ads this way, it results in a higher viewability and increased ad revenue for publishers.

Ad network 105

Ad network Viewability Ad Ops Machine Learning 105

InMobi

FEBRUARY 19, 2018

Ad viewability and fraud remain major challenges While there are several challenges faced by mobile marketers today, ad viewability and fraud feature on the top. 2018 will be witness to the global standardisation of viewability and anti-fraud measurement, as they evolve further.

Viewability 52

Viewability Machine Learning Marketing Advertising 52

VideoWeek

SEPTEMBER 16, 2022

Validity, reliability and replicability of synthetic measures of attention, based on AI and machine learning approaches. Attention vendors have come up with a variety of proxies, from eyeball tracking, to lab-based recall testing, to essentially just viewability measurement with higher standards. Due diligence.

Advertising 72

Advertising Machine Learning Viewability Media 72

Martech

OCTOBER 15, 2021

DoubleVerify, the platform known for supporting ad viewability and brand safety and combating ad fraud, launched Custom Contextual targeting for its DV Publisher Suite this week. Thanks in advance. Chris Wood, Editor. DoubleVerify launches contextual tool for publishers . Read more here.

Audience 100

Audience Cookies Machine Learning Viewability 100

InMobi

MARCH 11, 2021

Many aspects of programmatic advertising, ranging from basic controls like frequency capping to the sophisticated audience segments created using machine learning algorithms, have been built around device identifiers. But with Apple’s iOS 14.5 update, advertisers will lose IDFA access for nearly 70% of iOS users.

Demand Side Platform 52

Demand Side Platform Machine Learning Viewability Audience 52

Automatad Inc.

DECEMBER 1, 2023

This kind of ad will cover the full screen and create a lasting impression on the audience, through which you can increase your ad viewability rate. Given their short duration and non-skippable nature, bumper ads capture viewers’ attention and increase the viewability rate and ROI. for its high engagement and viewability rate.

Video Ads 40

Video Ads Non-Profit CPM Viewability 40

MobileAds

DECEMBER 5, 2020

DCO allows creative teams to assemble ads more effectively by working with machine learning to optimize the best performing ads. This means that DCO ads tend to be slightly heavier, impacting viewability due to slow loading speeds. However, in reality, DCO is, in fact, a subset of programmatic creatives. . Demographics.

Conversion Rate 52

Conversion Rate A/B Testing Machine Learning Viewability 52

Monetize More

MAY 9, 2023

Enjoy increased ad performance with our machine-learning and finger-printing algorithms, and we proactively monitor and optimize your ad performance to maximize your ad revenue. Implement third-party tools that measure ad viewability metrics and other critical performance indicators.

A/B Testing 52

A/B Testing Machine Learning Pop-Up Click Through Rate 52

Digiday

NOVEMBER 7, 2022

Used to have an amazing culture, unsure of the future,” said a machine learning engineer at the company. Documents were usually open and viewable. A software engineer wrote “recent changes in management are causing a lot of uncertainty and stress from people being let go or quitting.” All of our calendars were open.

Machine Learning 66

Machine Learning Viewability Communications Media 66

Smart-Hub

APRIL 29, 2024

CTV advertising, a part of programmatic video trends and not only, is much more efficient than traditional TV ads, allowing for precise analytics, cost-effectiveness, and high viewability rates. How can businesses leverage artificial intelligence and machine learning in programmatic advertising to stay ahead of the competition?

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52

Monetize More

JULY 14, 2022

Since Vignette ads are a byproduct of Google AdSense Auto Ads, these ad types leverage machine learning to automatically place ads on different web pages of approved websites. This type of interstitial is highly viewable and user-friendly because it loads along with the page and can be easily skipped by users.

Mobile Ads 52

Mobile Ads Header Bidding Banner Pop-Up 52

InMobi

JANUARY 25, 2022

DSPs are using machine learning algorithms to more effectively determine the best bidding strategies even without device IDs. For these kinds of campaigns, success was measured using KPIs like viewability rate, video completion rate, etc. These kinds of metrics are largely unimpacted by ATT.

Advertising 52

Advertising Demand Side Platform Mobile Ads Brand Awareness 52

Digiday

OCTOBER 4, 2022

Piano worked with America Media to launch a new subscription landing page and implement machine learning algorithms to segment and target users with dynamic offers — allowing the publisher to reach its annual goal of 10,000 subscribers in nine months. Its expansive toolkit offers media companies multiple ways to grow revenue.

Viewability 67

Viewability Healthcare A/B Testing Food 67

InMobi

MARCH 1, 2022

3) Engagement Metrics Data around how users are interacting with and engaging with ads (think click-through rates, viewability rates, video completion rates, etc.) How can mobile marketers best use the various sources of data available to them to run effective, privacy-first in-app ad campaigns?

Advertising 59

Advertising Click Through Rate Machine Learning Viewability 59

InMobi

JULY 22, 2019

With the stakes higher than ever, it’s critical that digital marketers around the world have a holistic approach to brand safety , digital ad fraud and viewability,” said Wayne Gattinella, CEO of DoubleVerify. A separate 2019 report found that close to 37% of digital media pros in the U.S.

Machine Learning 52

Machine Learning Viewability Impressions Media 52

InMobi

DECEMBER 20, 2019

For starters, machine learning (ML) can go a long way towards fighting just about any type of fraud. When I joined IAS in 2016, third party measurement for brand safety, fraud, and viewability had a limited footprint in mobile in-app.

Mobile Ads 52

Mobile Ads Advertising Machine Learning Viewability 52

InMobi

JULY 8, 2021

With a plethora of contextual signals on digital channels and the advanced machine learning algorithms available today, contextual targeting on digital is far more sophisticated than the reputation it carries from analog TV and print days.

Demand Side Platform 52

Demand Side Platform Click Through Rate Brand Lift Machine Learning 52

InMobi

SEPTEMBER 11, 2019

Does it leverage machine learning in any capacity? After the fact, will the DSP provide any data back to you that you can use in the future? Are they people based? Do they let you pay for your campaigns based on business-first metrics , or just on clicks, impressions or installs?

Demand Side Platform 52

Demand Side Platform Ad Exchange Impressions Machine Learning 52

Digiday

JANUARY 22, 2023

While machine-learning tools have saved time and brain-crunching for many on the data/research side of the industry, AI tech took serious steps just recently into the content and even creative side of media. “AI Digital agency Barbarian similarly enlists AI to support analysts in detecting unusual social media activity.

Media 62

Media Agency Pop-Up Machine Learning 62

illumin

OCTOBER 26, 2018

While in-flight we use Peer39 for IP filtering and enablement of global and industry wide advertiser white / blacklists and MOAT as a preferred partner for achieving viewability KPIs. This partnership also allows our technology to score traffic and content.

Advertising 40

Advertising Machine Learning Viewability Ad Exchange 40

Ad Monsters

JANUARY 31, 2024

Brands now gauge attention metrics through various parameters such as viewability, creative size, interaction, ad position, time of day, publisher or program, audibility, page clutter, device frequency, and eye tracking. Visibility signals measure impressions’ validity, including metrics such as viewability and time-in-view.

Viewability 104

Viewability Impressions Machine Learning Conversion Rate 104

illumin

JUNE 25, 2019

The Acuity Platform preferred partner for viewability metrics is MOAT to achieve the standards that you set out. ” For the full eBook and to learn more about acceptable and non-acceptable cannabis advertising creatives, download the guide today ! It also uses IP filtering and global, industry- wide advertiser white/blacklists.

Advertising 69

Advertising Viewability Retargeting Audience 69

Lemonads

DECEMBER 2, 2020

monthly unique users - more than any other native provider; Unmatched Inventory Quality : rest easy with publisher-direct, bot-free, brand-safe & guaranteed viewable inventory; High performance: optimize creative performance with AI-powered, built-in machine learning. Greatest Native Reach: with a reach of 220MM+ U.S.

Native Advertising 52

Native Advertising Advertising A/B Testing Machine Learning 52

AdExchanger

AUGUST 17, 2022

Attention metrics are – ahem – receiving a lot of attention these days. It’s all part of an industry-wide push for measurement tools that go beyond recording a person viewing an ad, and instead focus on whether they had an opportunity to absorb its messaging. Of course, accurately measuring whether each individual person in a.

Click Through Rate 115

Click Through Rate Machine Learning Viewability Media 115

Martech

MARCH 15, 2022

Zero percent viewability caused by invisible ads, arbitrage, domain spoofing, site bundling, click farms, etc. Contextual advertising isn’t a new concept, but new machine learning and natural language processing (NLP) capabilities have opened up new opportunities. Intentionally misrepresented ads.

First-Party Cookies 123

First-Party Cookies Cookies Impressions Ad Exchange 123

Automatad Inc.

NOVEMBER 23, 2023

Advanced platforms leverage machine learning algorithms to refine their understanding of user behavior continuously, improving ad targeting accuracy. Each SSP analytics dashboard is different, but they aim to provide granular insights, including click-through rates, viewability metrics, audience demographics, etc.

Header Bidding 40

Header Bidding Ad Inventory Ad Exchange Demand Side Platform 40

VideoWeek

JULY 18, 2022

Powered by machine learning, the filter is informed by TikTok policy guidelines, as well as the Global Alliance for Responsible Media (GARM) Brand Safety Floor and Brand Suitability Framework. TikTok introduced a brand safety and suitability tool on Tuesday. Cadent and Tunnl Collaborate on Advanced TV.

Media 52

Media Ad Tech Agency Demand Side Platform 52

InMobi

APRIL 23, 2019

Breaking this down, in the brand advertising world, the larger agencies have been adding more boxes on their IO’s for ad networks to tick, and demanding viewability and anti-fraud technology. A lot more machine learning, which is making an impact in the desktop world, will come over to mobile.

Header Bidding 40

Header Bidding Click Through Rate A/B Testing Ad network 40