Smart-Hub

APRIL 29, 2024

Since programmatic ad spend continues to grow and is projected to reach almost $780 billion by 2028 (in 2023, it was estimated at $546 billion ), we can expect it to remain profitable and prospective in the market. If you are ready to create ad network or ad exchange, contact SmartHub team to start.

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52

InMobi

DECEMBER 20, 2019

How to More Effectively Fight All Forms of Fraud What can brands do to more efficiently protect their in-app ad spend from fraud in 2020? For starters, machine learning (ML) can go a long way towards fighting just about any type of fraud.

Mobile Ads 52

Mobile Ads Advertising Machine Learning Viewability 52

InMobi

SEPTEMBER 11, 2019

Here’s how we previously defined the term : "A DSP is an online platform that gives advertisers the ability to easily buy display ads on ad exchanges, ad networks and other available inventory sources they are connected with. Does it leverage machine learning in any capacity? Are they people based?

Demand Side Platform 52

Demand Side Platform Ad Exchange Impressions Machine Learning 52

Automatad Inc.

NOVEMBER 23, 2023

SSPs conduct millions of real-time auctions per second, providing a seamless and efficient process for advertisers to compete for ad space so that you, as a publisher, get the best yield for your ad inventory. It should connect to multiple ad exchanges, DSPs, and ad networks.

Header Bidding 40

Header Bidding Ad Inventory Ad Exchange Demand Side Platform 40

Martech

MARCH 15, 2022

Ad fraud typically refers to the following: The presence of non-human traffic, which can range from simple to sophisticated bots to even entirely botnet servers. Zero percent viewability caused by invisible ads, arbitrage, domain spoofing, site bundling, click farms, etc. Intentionally misrepresented ads.

First-Party Cookies 109

First-Party Cookies Cookies Impressions Ad Exchange 109

Lemonads

DECEMBER 2, 2020

monthly unique users - more than any other native provider; Unmatched Inventory Quality : rest easy with publisher-direct, bot-free, brand-safe & guaranteed viewable inventory; High performance: optimize creative performance with AI-powered, built-in machine learning. Greatest Native Reach: with a reach of 220MM+ U.S.

Native Advertising 52

Native Advertising Advertising A/B Testing Machine Learning 52

InMobi

APRIL 23, 2019

On the commercial side there is consolidation of ad networks and increasing server costs. Breaking this down, in the brand advertising world, the larger agencies have been adding more boxes on their IO’s for ad networks to tick, and demanding viewability and anti-fraud technology. Absolutely.

Header Bidding 40

Header Bidding Click Through Rate A/B Testing Ad network 40

Monetize More

JANUARY 18, 2023

Next, a new group within the advertising ecosystem emerged and called themselves Ad Networks. What this group did was categorize a publisher’s unsold ad inventory making it easy for media planners to consume, access and include it within their media campaigns. This video explains it in a similar manner.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

Monetize More

JANUARY 12, 2023

Advertisers may be less willing to pay for ad space on these deeper pages, leading to unfilled impressions. Less time spent on the page : If users are spending less time on a page, the viewability of ads on that page may decrease. Find a 100% fill ad network that targets a global audience.

Impressions 52

Impressions CPM Brand Awareness Ad Exchange 52

Monetize More

DECEMBER 28, 2022

In this way, the tag management system is the only technology you need to place in the source code, and the ad operations team within the company can place or remove anything they want. Publishers value metrics such as viewability since they aid in monitoring ad performance and audience numbers. Ad Exchanges. Ad Networks.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

Smart-Hub

OCTOBER 24, 2023

It is an automated, data-driven method of buying and optimizing digital ad spots in real time, allowing advertisers to reach their target audience more efficiently and quickly. Programmatic advertising is based on complex algorithms and evolved through machine learning. Build Your Profitable Ad Exchange Business With Us!

Advertising 52

Advertising Click Through Rate A/B Testing Header Bidding 52

Adtelligent

OCTOBER 6, 2021

You can make sure that your ad space is sold at the maximum possible price. Having access to ad exchanges and ad networks can bring more partners, create more competition, and thus increase rates. Ad exchanges usually connect sellers and buyers via supply-side platforms (SSPs) and demand-side platforms (DSPs).

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Monetize More

FEBRUARY 8, 2023

When a visitor lands across a page on your website, our ad code takes care of everything to make sure the highest paying ads are shown all the time. With MonetizeMore, Future You will be having access to the top ad networks all in one single platform. Better user experience is the main priority!

Header Bidding 52

Header Bidding A/B Testing Viewability Ad network 52

Digiday

MARCH 8, 2023

As it appears, verification firm data and the grades they assign publishers’ content for brand safety, suitability, fraud and viewability is the common currency among media buyers operating in the open programmatic marketplace, and in their programmatic direct dealings with publishers as well. “We NPR is the latest publisher to join SPAN.

Media 63

Media Conversion Machine Learning Audience 63