Ad Tech Daily

MARCH 16, 2023

With a further dozen pending, Yieldmo’s patents cover omnichannel creative format technology and machine-learning driven inventory curation and scoring, and highlights the unique value the company delivers to the ad industry NEW YORK — Yieldmo, the smart advertising exchange that differentiates and enhances the value of ad inventory for buyers (..)

Machine Learning 80

Machine Learning Ad Inventory Ad Tech Advertising 80

Martech

FEBRUARY 16, 2022

The key to this partnership is Sounder’s Audio Data Cloud, which uses AI and machine learning tools to enable podcast creators to gain real-time insights to help grow their audience and monetize content. Read more: iHeart creates ad network.

Audience 85

Audience Machine Learning Ad network Media 85

Monetize More

APRIL 5, 2023

It’s a great ad network, but it doesn’t mean you should close down your business because you can’t use it anymore. Traffic Cop uses machine learning and fingerprinting algorithms to identify and block general and sophisticated invalid traffic sources. is recommended in this instance. How do I keep my AdSense account safe?

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Monetize More

MAY 20, 2023

This post was most recently updated on May 25th, 2023 Google’s ad network, AdSense, is a market leader in ad monetization. Almost every successful publisher uses AdSense , or at least starts with it and progresses to Ad Exchange. However, what do you do when you can’t use the network to monetize your traffic?

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Monetize More

NOVEMBER 20, 2022

AdSense is an ad network that connects publishers and advertisers. Publishers connect their websites to the ad network, thereby allowing advertisers to bid for displaying their ads on those websites. Google is very particular about who they allow into their ad network. Not all ad networks are equal.

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Ad network Viewability Ad Ops Machine Learning 105

Martech Series

NOVEMBER 20, 2022

Simply put, programmatic ads automate the bidding processes, allowing the publisher to sell and the advertiser to buy ads at scale. It is designed to replace human interference and negotiations with AI optimization and machine learning. Other components are Ad Networks and Ad Exchanges.

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Monetize More

JUNE 29, 2023

These bots can generate fake clicks, impressions, and engagement, leading to inaccurate performance metrics and wasted ad spending. These tools leverage machine learning algorithms to analyze patterns in traffic and differentiate between legitimate human activity and bot behavior.

Machine Learning 97

Machine Learning A/B Testing Header Bidding Cookies 97

InMobi

JUNE 21, 2018

An anti fraud solution marks 2% of the installs from InMobi and 20% of the installs fraudulent network as fraud. In the short term, the fraudulent ad network will “appear” to look like the better partner purely based on campaign performance that return high numbers of installs.

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Machine Learning Ad network ROI Advertising 52

All About Advertising Law

AUGUST 12, 2022

Rather, he said, “[s]ocial media platforms and other ad networks are not in the business of simply displaying ads, they are part of the persuasion, often playing the role long held by corporate marketing and product development department.”.

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InMobi

JUNE 20, 2018

The real service to the state is to detect it in embryo.” — Isaac Asimov, Foundation LEARN MORE Until recently, the approach to fighting mobile ad fraud has been defensive and reactive. Anti ad fraud frameworks work mostly on static data, which is only good enough to detect - not prevent - limited types of fraud.

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Martech Series

JULY 5, 2022

The five best practices for maximizing revenue from digital ad spends include: Apply ad-to-page relevancy. Stay current with how each ad network works so you can spend less (and waste less) on ads. Implement conversion storytelling. About Postclick About Mark About Postclick. About Mark.

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Monetize More

FEBRUARY 26, 2023

Real-world examples (CPM vs. eCPM) Example 1 : A publisher has two ad units on their website with the same CPM, but one has a higher eCPM due to higher click-through rates (CTR). Example 2 : A publisher has two different ad networks with the same CPM but different eCPM due to varying levels of targeting and relevancy.

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Ad Monsters

NOVEMBER 14, 2022

From that standpoint, we thought about taking all the contextual data we have from a site or app in real time to figure out how we can build the best – looking ad experience possible. If you think about the history of the internet we started with very basic ads, and basic ad networks, then we evolved to web 2.0

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Monetize More

FEBRUARY 8, 2023

It allows you to offer your ad space to multiple ad networks, which then bid for the opportunity to place an ad in your content. Pubguru Header Bidding massively increases ad demand available for the publisher’s site. We can hook you up with 50+ ad networks that will give you access to many bidders worldwide.

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Monetize More

JANUARY 16, 2023

However, as a publisher, it is important to note that Ad Networks are not only concerned with publishers, but advertisers as well. They do regular quality checks to ensure that the websites they add to their network are free from fraudulent bots. Why do bots visit my site?

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SEO Machine Learning Ad network Audience 98

Lemonads

JULY 1, 2020

We’ve seen thousands of lemonads members try out dozens of different ad networks with mixed results, especially if opting for more obscure networks. This platform is one of the best networks for affiliates because it offers traffic from 195 countries and multiple ad formats that are suitable for marketers of all levels.

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Basis

FEBRUARY 28, 2024

Given that political advertising for the US presidential election will drive up ad costs at the start of the holiday season, driving efficiencies by leveraging the right technologies will be especially key for advertisers this year. So, the onus is on the marketer to stay alert for signs of high levels of bot traffic.

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Machine Learning Cookies Conversion Media 84

Automatad Inc.

NOVEMBER 23, 2023

AdTech streamlines the ad buying and selling process as it becomes more complex with competition. The elements of the adtech domain, such as ad servers , ad networks , ad exchange , DSP , SSP , real-time bidding , etc., It provides a way for better ad campaigns and higher yields in website monetization.

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Smart-Hub

DECEMBER 22, 2023

Ad Networks Ad networks act as intermediaries, connecting advertisers with a multitude of publishers. These platforms facilitate the buying and selling of ad inventory across various digital spaces, enhancing the efficiency of ad placements and maximizing exposure. SmartHub's Features Have No Limits!

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InMobi

JULY 13, 2016

The last two years have seen digital spray-and-pray campaigns based on impressions pave the way to sophisticated audience-based campaigns that are enabled through data-science based targeting and ad-serving capabilities driven through machine learning. Who is your audience? type, model, OS and carrier), context (e.g.

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Monetize More

JUNE 28, 2023

This includes implementing robust fraud detection and prevention mechanisms, partnering with reputable ad networks that employ sophisticated bot detection algorithms, and monitoring traffic patterns to identify anomalies that may indicate bot activity.

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Lemonads

FEBRUARY 2, 2021

While some ad networks slowly transition into mobile and others refuse to adjust altogether, Airpush has become a beacon of light in terms of innovation. So, we understand the importance of finding the best mobile ads network. Without further ado, let’s jump right in!

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Monetize More

MAY 9, 2023

In today’s article, we’re going to talk about various strategies to optimize your ads for maximum returns and protect your website from invalid activity. Increase Page Views & Ad Revenue Through Organic Traffic Maximizing ad revenue doesn’t have to be difficult. Let’s dive right in and get started!

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InMobi

JUNE 8, 2018

Ad fraud is expected to cost brand and performance advertisers $19 billion - $51 million a day - in 2018, according to Juniper Research, which is equal to around one out of every $10 of all digital ad spend. To learn more about InMobi’s efforts to fight fraud and ensure greater trust, visit inmobi.com/trust.

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Ad network Machine Learning Ad Space ROI 52

Clearcode

AUGUST 8, 2023

AdTech companies like ad networks, DSPs, SSPs, and ad exchanges can utilize PETs such as differential privacy tokenization, homomorphic encryption, secure multi-party computation, federated learning, and pseudonymization. Each AdTech platform can leverage different PETs to enhance user privacy.

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Adtelligent

MAY 12, 2024

It allows marketers to optimize the ad copy, the targeting and, ultimately, create a marketing plan with specific KPIs and target audience that will do the brand’s efforts justice across all marketing platforms. But what is it that will shape programmatic advertising trends for this year – and beyond?

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Martech

OCTOBER 19, 2022

Ad network vs. ad exchange Types of programmatic advertising How big is the programmatic advertising market? Ad network vs. ad exchange. An ad network is a platform connected to a certain number of websites, offering inventory for advertisers on those sites. How much does it cost?

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Advertising Marketing Ad Exchange Retail 108

Monetize More

APRIL 19, 2023

With so many ad networks out there, it can be challenging to decide which one is the best fit for your publishing business. In this article, we’ll compare three of the top ad networks on the market today: Mediavine, AdSense, and MonetizeMore. Looking to monetize your website or blog?

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Header Bidding Ad Inventory Ad network Ad Server 52

Basis

FEBRUARY 28, 2024

Given that political advertising for the US presidential election will drive up ad costs at the start of the holiday season, driving efficiencies by leveraging the right technologies will be especially key for advertisers this year. So, the onus is on the marketer to stay alert for signs of high levels of bot traffic.

Machine Learning 52

Machine Learning Cookies Conversion Media 52

Smart-Hub

APRIL 29, 2024

Since programmatic ad spend continues to grow and is projected to reach almost $780 billion by 2028 (in 2023, it was estimated at $546 billion ), we can expect it to remain profitable and prospective in the market. If you are ready to create ad network or ad exchange, contact SmartHub team to start.

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Advertising Ad Exchange ROI Machine Learning 52

InMobi

OCTOBER 9, 2018

An ad network is the bridge between the two sides. An ad network connects advertisers and their partners with publishers and their partners, ensuring that lots of brands can reach their target audience across lots of apps, and that apps have lots of advertisers clamoring to reach their users.

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Lemonads

AUGUST 7, 2021

In simple terms, programmatic advertising is a promotion mechanism that allows you to purchase digital ad space in real-time throughout the internet with the help of artificial intelligence (AI) and machine learning. It’s important to understand that there are different forms of programmatic ad buying.

Affiliates 52

Affiliates Machine Learning Demand Side Platform Impressions 52

Monetize More

JANUARY 16, 2023

However, as a publisher, it is important to note that Ad Networks are not only concerned with publishers, but advertisers as well. They do regular quality checks to ensure that the websites they add to their network are free from fraudulent bots. Why do bots visit my site?

SEO 52

SEO Machine Learning Ad network Audience 52

Lemonads

SEPTEMBER 9, 2020

From technology providers to ads networks, advertisers, and publishers, there are dozens of stakeholders that are essential to maintaining balance. The platform uses machine learning and specialized algorithms that help detect fraud accurately and keep false positive at a minimum.

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Monetize More

JULY 14, 2022

How to Monetize Your Website or App with Vignette Ads? Since Vignette ads are a byproduct of Google AdSense Auto Ads, these ad types leverage machine learning to automatically place ads on different web pages of approved websites. Our AdOps professionals then provide you with ad tags.

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Lemonads

SEPTEMBER 27, 2020

At lemonads, we see ad fraud as one of the biggest threats to the entire digital marketing industry. We understand the importance of creating a safe ecosystem for publishers, advertisers, ad networks , affiliate networks , and other members.

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MNTN

MARCH 14, 2024

While publishers use SSPs to list inventory to make it available programmatically to DSPs, marketers use DSPs to buy that same inventory from those ad exchanges and ad networks. So again, an SSP facilitates digital advertising by automating the sale of ad inventory from publishers to advertisers.

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