Monetize More

JANUARY 12, 2023

Advertisers may be less willing to pay for ad space on these deeper pages, leading to unfilled impressions. Less time spent on the page : If users are spending less time on a page, the viewability of ads on that page may decrease. It pushes RPMs up in every ad request, without manual intervention.

Impressions 52

Impressions CPM Brand Awareness Ad Exchange 52

Automatad Inc.

NOVEMBER 23, 2023

SSPs conduct millions of real-time auctions per second, providing a seamless and efficient process for advertisers to compete for ad space so that you, as a publisher, get the best yield for your ad inventory. Point to ponder: SSPs and ad exchanges used to be distinct, but that’s changing.

Header Bidding 40

Header Bidding Ad Inventory Ad Exchange Demand Side Platform 40

Basis

AUGUST 30, 2022

CTV ads are high-quality, non-skippable, and 100% viewable. The premium inventory available is exploding (just take Disney+ and Netflix hopping on the ad-supported tier train!) Marketers can access inventory from many different sources—from smart TV providers, to programmatic ad exchanges, to streaming device makers, and more.

Advertising 77

Advertising Viewability Brand Awareness A/B Testing 77

InMobi

SEPTEMBER 11, 2019

Here’s how we previously defined the term : "A DSP is an online platform that gives advertisers the ability to easily buy display ads on ad exchanges, ad networks and other available inventory sources they are connected with. This gives advertisers the ability to buy media across multiple ad exchanges.

Demand Side Platform 52

Demand Side Platform Ad Exchange Impressions Machine Learning 52

Monetize More

JANUARY 18, 2023

As a result, the advertiser can now programmatically display his travel ad only to senior audiences older than 50 and who is interested in traveling instead of losing impressions on an uninterested or non-targeted audience. You can also watch this video from the IAB to learn more about Real Time Bidding.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

Digiday

JUNE 5, 2022

Brian O’Kelley, CEO and founder of Scope3, an ad-tech firm focused on sustainable practices, noted that other media markets across the globe have been focusing more intently on sustainability compared to the U.S., notably Australia and western Europe. Buying higher quality media benefits publishers, consumers and advertisers.

Media 54

Media Ad Tech Machine Learning Viewability 54

Martech

MARCH 15, 2022

Ad fraud typically refers to the following: The presence of non-human traffic, which can range from simple to sophisticated bots to even entirely botnet servers. Zero percent viewability caused by invisible ads, arbitrage, domain spoofing, site bundling, click farms, etc. Intentionally misrepresented ads.

First-Party Cookies 117

First-Party Cookies Cookies Impressions Ad Exchange 117

VideoWeek

JULY 14, 2023

Anzu Partners with IAS to Track In-Game Ad Viewability Anzu, an in-game advertising company, has teamed up with Integral Ad Science (IAS) to launch a viewability measurement product for gaming environments. The solution tracks invalid traffic across 2D and 3D settings, within the IAS Signal platform.

Viewability 98

Viewability Non-Profit Agency Media 98

Adtelligent

OCTOBER 6, 2021

A platform that helps publishers to oversee all of the automated ad sales and related processes. One of the best features of this solution is eliminating any mediators such as sales managers to negotiate any stages of the ad management. You can make sure that your ad space is sold at the maximum possible price. Great reporting.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

illumin

OCTOBER 26, 2018

While in-flight we use Peer39 for IP filtering and enablement of global and industry wide advertiser white / blacklists and MOAT as a preferred partner for achieving viewability KPIs. This partnership also allows our technology to score traffic and content.

Advertising 40

Advertising Machine Learning Viewability Ad Exchange 40

Monetize More

DECEMBER 28, 2022

Key Companies: ADXPOSE, TRUSTe, privacychoice, Ad-Juster, GHOSTERY. A DSP (Demand-side Platform) is an arrangement that allows buyers of ad inventory to control multiple ad exchanges and data exchange accounts through a single interface. Ad Exchanges. A Few Good DSPs. Measurement & Analytics.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

Single Grain

JULY 18, 2023

These are the basic features of programmatic advertising: Real-Time Bidding (RTB): This is one of the most common types of programmatic advertising, where advertising inventory is bought and sold on a per-impression basis in real-time on the ad exchange. They Provide Greater Transparency and Control. Lack of Transparency.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52