AdExchanger

SEPTEMBER 21, 2023

Rage Against The ML Google and Meta are all-in on machine-learning-based ad products that assign creative and optimization The post Hello? Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Is Anybody There?; Who Needs Friends When You Have Frenemies appeared first on AdExchanger.

Machine Learning 112

Machine Learning Ad Exchange 112

Martech Series

JANUARY 19, 2023

As a Google Multiple Customer Management (MCM) partner, PubWise has the authority to grant qualified publishers access to Google Ad Exchange (Google AdX). Marketing Technology News: Message, Frequency, Delivery – which is #1?

Header Bidding 87

Header Bidding Machine Learning Ad Exchange MarTech 87

Martech Series

JUNE 10, 2022

Company continues machine learning investment and rapid expansion of its technical organization. Index Exchange Inc. , Index and Rivr will integrate the team’s combined talents and technology, operating as a single machine learning and optimization team and platform.

Machine Learning 116

Machine Learning Ad Exchange Ad Tech MarTech 116

Martech Series

AUGUST 31, 2022

Through this partnership, Loop will integrate its inventory into the Hivestack supply-side platform (SSP) to expand its advertising business by identifying and forming deep relationships with all the leaders in the SSP and Ad Exchange fields.

Demand Side Platform 86

Demand Side Platform Media Machine Learning Ad Exchange 86

Martech Series

NOVEMBER 20, 2022

Simply put, programmatic ads automate the bidding processes, allowing the publisher to sell and the advertiser to buy ads at scale. It is designed to replace human interference and negotiations with AI optimization and machine learning. Other components are Ad Networks and Ad Exchanges.

Data Management Platform 88

Data Management Platform Advertising Ad Exchange Demand Side Platform 88

SODP

MAY 30, 2023

Ads are an integral aspect of online life. Appearing as banners, video spots and social media feeds/stories, digital ads are everywhere. Ad exchanges play a vital role in the distribution of these ads, and yet, very few people can answer the question: What is an ad exchange? What Is an Ad Exchange?

Ad Exchange 64

Ad Exchange Ad Inventory Ad network Ad Space 64

Smart-Hub

DECEMBER 22, 2023

These platforms facilitate the buying and selling of ad inventory across various digital spaces, enhancing the efficiency of ad placements and maximizing exposure. Feature Freedom: Skyrocket Your Ad Exchange With SmartHub! Infinite Potential On SmartHub Ad Exchange! SmartHub's Features Have No Limits!

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Smart-Hub

APRIL 29, 2024

If you are ready to create ad network or ad exchange, contact SmartHub team to start. Start Your Profitable Ad Exchange Business With Us! The planned reforms will force marketers to experiment with new methods of delivering ads without compromising privacy. Build Your Profitable Ad Exchange Business With Us!

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52

MNTN

MARCH 14, 2024

While publishers use SSPs to list inventory to make it available programmatically to DSPs, marketers use DSPs to buy that same inventory from those ad exchanges and ad networks. So again, an SSP facilitates digital advertising by automating the sale of ad inventory from publishers to advertisers.

Ad Inventory 52

Ad Inventory Demand Side Platform Ad Exchange Ad Space 52

Automatad Inc.

NOVEMBER 23, 2023

AdTech streamlines the ad buying and selling process as it becomes more complex with competition. The elements of the adtech domain, such as ad servers , ad networks , ad exchange , DSP , SSP , real-time bidding , etc., It provides a way for better ad campaigns and higher yields in website monetization.

Ad Exchange 40

Ad Exchange Ad Server Ad Space Ad network 40

Ad Monsters

SEPTEMBER 14, 2022

Rather than having to go to multiple exchanges and wait months for approvals individually, they can go through us and be onboarded to multiple exchanges in a matter of weeks, drastically increasing the quality of their programmatic ad stack and driving fast performance increases. In what ways does this benefit publishers?

Machine Learning 77

Machine Learning Viewability Ad Tech Video Ads 77

Automatad Inc.

NOVEMBER 23, 2023

SSPs conduct millions of real-time auctions per second, providing a seamless and efficient process for advertisers to compete for ad space so that you, as a publisher, get the best yield for your ad inventory. Point to ponder: SSPs and ad exchanges used to be distinct, but that’s changing.

Header Bidding 40

Header Bidding Ad Inventory Ad Exchange Demand Side Platform 40

Martech

OCTOBER 19, 2022

Ad network vs. ad exchange Types of programmatic advertising How big is the programmatic advertising market? Programmatic advertising is now being used to sell ad space for CTV, digital radio and digital out of home (DOOH). Ad network vs. ad exchange. How does programmatic advertising work?

Advertising 108

Advertising Marketing Ad Exchange Retail 108

Basis

AUGUST 23, 2023

In the formative years of programmatic advertising , second-price auctions were the industry standard—a crucial component in helping build the online ad marketplace as we know it today. Much like eBay , ad exchanges saw second-price auctions as a better, more accurate valuation of publishers’ inventory.

CPM 52

CPM Impressions Ad Exchange Demand Side Platform 52

Monetize More

MARCH 3, 2023

Velis Media Velis Media offers publishers access to a premium ad marketplace where they can connect to top brands and agencies worldwide. Their network is powered by machine learning which helps deliver optimized results for publishers and advertisers. This platform gives publishers access to premium ads and higher ad earnings.

Ad network 98

Ad network Fill rate Pop-Up Ad Exchange 98

Monetize More

JUNE 2, 2022

Since this is an automated media buying process, they rely on AI or machine learning algorithms. Direct Media Buying: Direct ad buying involves selling the publisher’s ad inventory manually or directly to the advertiser. The ad exchange follows this up with an auction to select the winning ad creative.

Advertising 52

Advertising Ad Inventory Ad Exchange Impressions 52

Basis

JULY 1, 2022

In the formative years of programmatic advertising , second-price auctions were the industry standard—a crucial component in helping build the online ad marketplace as we know it today. Much like eBay , ad exchanges saw second-price auctions as a better, more accurate valuation of publishers’ inventory.

CPM 65

CPM Impressions Ad Exchange Demand Side Platform 65

Clearcode

AUGUST 8, 2023

AdTech companies like ad networks, DSPs, SSPs, and ad exchanges can utilize PETs such as differential privacy tokenization, homomorphic encryption, secure multi-party computation, federated learning, and pseudonymization. Each AdTech platform can leverage different PETs to enhance user privacy.

Ad Server 52

Ad Server Ad Exchange Demand Side Platform Ad network 52

InMobi

SEPTEMBER 11, 2019

Here’s how we previously defined the term : "A DSP is an online platform that gives advertisers the ability to easily buy display ads on ad exchanges, ad networks and other available inventory sources they are connected with. This gives advertisers the ability to buy media across multiple ad exchanges.

Demand Side Platform 52

Demand Side Platform Ad Exchange Impressions Machine Learning 52

Clearcode

JANUARY 22, 2023

The main difference lies not in the dynamic change of content but in machine-learning (ML) mechanisms. The user would then be shown ads for these products as they browse different websites. From there, it utilizes data feeds and machine-learning algorithms to produce the creatives.

Retargeting 52

Retargeting Data Management Platform Demand Side Platform A/B Testing 52

Smart-Hub

OCTOBER 16, 2023

Ihor Bazeliuk, New Business Manager of SmartHub Build Your Profitable Ad Exchange Business With Us! A clear trend was evident in most presentations and discussions: the digital revolution is in full swing and powerfully fueled by artificial intelligence and machine learning being actively integrated into technology platforms.

Retail 64

Retail Ad Exchange Cookies Fashion 64

Martech

MARCH 15, 2022

SSPs are similar to their demand-side counterparts, but instead, they are designed for publishers to sell ad impressions at the highest CPM (cost-per-thousand impressions). SSPs operate by opening up publishers’ inventories to bidding from advertisers on ad exchanges and ad networks.

First-Party Cookies 112

First-Party Cookies Cookies Impressions Ad Exchange 112

Monetize More

MAY 20, 2023

This post was most recently updated on May 25th, 2023 Google’s ad network, AdSense, is a market leader in ad monetization. Almost every successful publisher uses AdSense , or at least starts with it and progresses to Ad Exchange. They utilize machine learning to optimize ad results for both publishers and advertisers.

Fill rate 52

Fill rate Ad network Video Ads Ad Inventory 52

Monetize More

JUNE 22, 2023

Leveraging advanced machine learning techniques, GA4 enables you to forecast future trends in your site traffic. Predictive Analytics: Using machine learning, GA4 can provide predictions on future trends in site traffic, empowering you with insights to grow your business proactively. Unlock Advanced Insights Today!

Machine Learning 52

Machine Learning Click Through Rate Conversion Rate Audience 52

Monetize More

NOVEMBER 20, 2022

Here are two very powerful techniques for you to consider: Auto ads – AdSense auto ads are an easy way to optimize your ad revenue while allowing Google to do all the heavy lifting for you. You can also select which type of ad you want to use with auto ads. Become an ad ops guru with PubGuru University!

Ad network 105

Ad network Viewability Ad Ops Machine Learning 105

RevX

APRIL 5, 2022

Demand Side Platform (DSP) is a media-buying tech platform, ideally with AI and deep-learning capabilities that communicate with ad exchanges, ad networks, and Data Management Platforms (DMPs) to bid in real-time for ad slots on offer by the Supply Side Platform (SSP). 5) Data Science Capabilities.

Demand Side Platform 52

Demand Side Platform Machine Learning Rich Media Audience 52

illumin

OCTOBER 26, 2018

We also work directly with numerous publishers and ad exchanges who provide us with whitelists of “ LDA (Legal Drinking Age) Compliant ” sites to mitigate brand risk.

Advertising 40

Advertising Machine Learning Viewability Ad Exchange 40

Monetize More

APRIL 19, 2023

As a Google Certified Publishing Partner, Mediavine offers a comprehensive suite of ad management services, including ad optimization, video monetization, and sponsored content, all aimed at helping website owners maximize their ad revenue. Seamlessly transition from AdSense to AdX and optimize your long-term revenue.

Header Bidding 52

Header Bidding Ad Inventory Ad network Ad Server 52

Smart-Hub

JANUARY 16, 2024

This is why programmatic ad spending is expected to reach almost $725 billion in 2026. What should you consider as an ad exchange owner? After you connect your DSP and SSP partners to your ad exchange, the system will match them automatically. Feature Freedom: Skyrocket Your Ad Exchange With SmartHub!

Ad Exchange 49

Ad Exchange Advertising Media Machine Learning 49

Smart-Hub

DECEMBER 8, 2023

A programmatic advertising framework is a technology stack that connects supply-side platforms (SSPs on the side of publishers) with demand-side platforms (DSPs on the side of advertisers) with each other through ad exchange. SmartHub ad exchange focuses on direct targeting, which does not require the connection of DMPs.

Ad Exchange 64

Ad Exchange Advertising Non-Profit Demand Side Platform 64

Clearcode

SEPTEMBER 20, 2023

The Top Reasons Why Companies Want To Build Their Own RTB Bidder or DSP For Ad Agencies For Tech Companies Benefits of Building Your Own Bidder or DSP for Advertising Operations Key Points A demand-side platform (DSP) is an AdTech platform for ad buyers (brands and ad agencies) to purchase ad inventory on an impression-by-impression basis.

Demand Side Platform 99

Demand Side Platform Ad Exchange Ad Inventory Impressions 99

Clearcode

SEPTEMBER 11, 2023

A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. The primary function of a DSP is to purchase ad inventory.

Demand Side Platform 97

Demand Side Platform Ad Exchange Impressions Ad Targeting 97

AdExchanger

MARCH 31, 2023

In the past week or so, many Google advertiser accounts have been suspended for the first time, and erroneous suspensions and other account issues have increased at an alarming rate, The post With Dread, Advertisers Report A Wave Of Mistaken Google Account Suspensions And AI Miscues appeared first on AdExchanger.

Advertising 108

Advertising Machine Learning Ad Exchange 108

VideoWeek

MAY 5, 2023

The Week in Tech IAS Upgrades its YouTube Brand Safety Offering Verification tech business Integral Ad Science this week announced an update to its toolset for measuring brand safety and suitability on YouTube, which the verification company says will provide a more comprehensive analysis of YouTube content.

Advertising 52

Advertising Ad Tech Video Ads Machine Learning 52

Digiday

SEPTEMBER 23, 2022

A report released last week by ad platform Good-Loop, which surveyed 450 marketers and media agencies about the ad industry’s efforts to limit carbon emissions, started off by citing a BBC stat that says the Internet generates 4% of the world’s global emissions — a number that will double to 8% by 2025. .

Agency 47

Agency Media Click Through Rate Retail 47

Monetize More

MARCH 2, 2023

Real Time Bidding is an auction setting where ad impressions are sold and bought, and transactions occur within seconds. Once an advertiser’s bid wins the auction, their digital ad is instantaneously shown on the website or property of the publisher. When a user visits a website, a corresponding bid request is sent to an Ad Exchange.

Ad network 98

Ad network Demand Side Platform Ad Inventory Ad Exchange 98

Smart-Hub

APRIL 12, 2024

Let’s review key programmatic ad metrics and find out what you can do as an ad exchange owner. By calculating CTR, marketers can not only analyze the effectiveness of their ads but also make more informed decisions regarding their budgets. Feature Freedom: Skyrocket Your Ad Exchange With SmartHub!

Advertising 52

Advertising Conversion Rate Ad Exchange Click Through Rate 52