VideoWeek

MAY 13, 2024

Anders Lithner, Co-Founder & CEO at Brand Metrics, argues that without providing those metrics to advertisers, CTV publishers could be leaving money on the table. “It’s a very common requirement from agencies and advertisers to get brand lift feedback on their investments,” notes Lithner.

Brand Lift 52

Brand Lift Brand Awareness Display Advertising ROI 52

Basis

APRIL 25, 2024

To meet these challenges, advertisers are testing new technological solutions to help them adapt. But they’re also reaching back into their toolkits to rediscover legacy tactics and strategies like direct buying, contextual targeting, and brand lift studies. of US digital display advertising in 2024 totaling $157.4

Brand Lift 80

Brand Lift Advertising Cookies Impressions 80

AdvertiseMint

OCTOBER 19, 2023

Keep honing your social media advertising approach for killer results! Display Advertising Beyond search and social, you can capture eyeballs with display advertising across the web. Display ads include: Banner ads Video ads Rich media And more! Keep display ads crisp and engaging.

Advertising 52

Advertising Pop-Up Display Advertising Native Advertising 52