article thumbnail

What’s Old is New Again in Digital Advertising

Basis

To meet these challenges, advertisers are testing new technological solutions to help them adapt. But they’re also reaching back into their toolkits to rediscover legacy tactics and strategies like direct buying, contextual targeting, and brand lift studies. of US digital display advertising in 2024 totaling $157.4

article thumbnail

Online Advertising for Business: Creating the Perfect Plan That Gets the Customers You Want

AdvertiseMint

Online advertising puts your message right under the noses of those most likely to be into what you’re selling. You get insane amounts of data too – impressions, clicks, sales. This helps inform where to spend your limited advertising budget to get the biggest bang for your buck. Keep display ads crisp and engaging.