Ad Monsters

DECEMBER 7, 2023

Campaign Goals Misaligned with Campaign Metrics Goals of marketing campaigns are often about driving metrics such as awareness, brand lift and conversion as well as return on ad spend (ROAS), and yet reach and CPM metrics rank higher than those goals.

Marketing 111

Marketing Brand Lift CPM Viewability 111

Martech Series

AUGUST 3, 2022

Marketing Technology News: Dynata Expands Partnership with Google, Becoming Cross-Media Brand-Lift Measurement Partner for…. One of Aki’s biggest value propositions lies in helping our brand partners understand their consumers’ most receptive moments,” said Risa Crandall, SVP of CPG & BevAlc Strategy and Sales at Aki Technologies.

Brand Lift 89

Brand Lift MarTech Conversion Marketing 89

Martech Series

AUGUST 1, 2022

Dynata Expands Partnership with Google, Becoming Cross-Media Brand-Lift Measurement Partner for YouTube. Amid rapid digitization, consumers have many various touchpoints where they can begin their relationships with a brand. 10 Motivations Behind the Rising Demand of Conversational Support Revealed.

eCommerce 83

eCommerce Marketing Brand Lift ROI 83

Martech

DECEMBER 4, 2023

Many media platforms provide brand lift studies. You can also conduct advanced analyses like halo studies or incrementality tests to better understand the lift. Source: Optmyzr You can use tags or online conversions to inform Google about customers submitting forms, requesting demos, or making purchases.

Marketing 104

Marketing Brand Lift Conversion Rate Brand Awareness 104

Digital Remedy

NOVEMBER 17, 2022

They can use similar KPIs in CTV that they use in online campaigns – online conversions, site visits, and the like. CTV advanced reporting measures valuable bottom-funnel actions, including site visits, online purchases, in-store visits, app downloads, and more – not just brand lift and awareness.

Brand Lift 52

Brand Lift Viewability Conversion Impressions 52

MNTN

MAY 24, 2022

Include a logo, but don’t lead with it: A google study found that opening with a logo or similar branding elements promotes brand recall, but negatively impacts engagement. Crafting a CTA—even if it doesn’t result in conversions right away—will result in a brand lift and stronger brand awareness.

Retargeting 98

Retargeting Brand Awareness Brand Lift Audience 98

Automatad Inc.

MARCH 23, 2022

The Financial Times invests heavily in brand lift measurement. This has allowed the publishers to drive suitable conversations and messaging with such users to get them to subscribe or renew the subscription. Financial Times’ Brand Lift Strategy. Our advertisers are focusing on brand lift as a success measure.

GDPR 52

GDPR Cookies Brand Lift First-Party Cookies 52

Digiday

FEBRUARY 7, 2023

Peppers said the show first came to life amidst the social upheaval of the Covid pandemic and George Floyd’s murder, with an aim to give voice to “the pain that our community was feeling and real conversations we were having about how to balance being in the midst of so many pandemics — a viral pandemic, a racial pandemic and a societal pandemic.”

Advertising 65

Advertising Brand Lift Conversion Education 65

Digital Remedy

DECEMBER 7, 2022

Performance TV brings TV ad buying into the future by allowing campaign managers to definitively track campaign conversions and optimize their campaigns away from what doesn’t work to what does. Conversion rate. In years past, it was nearly impossible to measure the performance of television ads. Advantages of Performance TV.

Brand Lift 52

Brand Lift Conversion Machine Learning Conversion Rate 52

Digiday

MARCH 9, 2023

Sponsored by KERV As advertisers seek ways to better engage with their audiences, they are turning to interactive video for open two-way, non-intrusive conversations with their customers. We also ran a third-party brand lift study which illustrated a successful increase in brand consideration.

Machine Learning 61

Machine Learning Click Through Rate Retail Brand Lift 61

Basis

DECEMBER 1, 2023

This is especially meaningful when it comes to performance marketing, and more and more healthcare brands and agencies are shifting away from these types of tactics and relying, instead, on mixed-funnel media strategies. OK, great,” some healthcare marketers might say. Does that mean I should throw my lower funnel activities out the window?”

Pharmaceuticals 52

Pharmaceuticals Healthcare Marketing Brand Lift 52

Ad Monsters

DECEMBER 13, 2022

Emodo’s research found that marketers whose primary KPIs are online conversion, brand lift, or brand safety are more likely to experience less campaign effectiveness due to ID loss. Advertisers need to rethink how they evaluate their campaigns’ success.” ID Loss’s Impact on KPIs.

Viewability 102

Viewability Advertising Impressions Cookies 102

Basis

JANUARY 24, 2024

For instance, if one of their client’s paid search ads historically drove a lot of conversions, an agency can encourage their brand partners to continue to invest in those tactics even if they can no longer show the same attribution.

Pharmaceuticals 52

Pharmaceuticals Healthcare Advertising Cookies 52

Digiday

APRIL 11, 2023

With addressable buying, brands can measure brand lift and ROAS more accurately than traditional channels. For example, brands running a full-funnel marketing campaign, from ad exposure to conversion, can directly see how a campaign leads to website clicks, showroom visitations and sales.

Audience 50

Audience Brand Lift Impressions Manufacturing 50

SpotX

JULY 12, 2021

Performance metrics are unique to every campaign and can include brand lift, increases in branded organic search during and after a CTV campaign, and conversions. Campaign health metrics can be as simple as delivery, a list of publishers, and completion rate (VCR).

Agency 52

Agency Brand Lift Audience Conversion 52

Basis

JANUARY 24, 2024

In terms of attribution, traditional CPG brands are already accustomed to using third-party brand lift studies to measure the results of their ads (i.e., household lift, awareness, sales lift), since they can’t measure footfall traffic. Want to learn more about the state of identity in 2024?

Advertising 52

Advertising Marketing Cookies Audience 52

Martech Series

AUGUST 4, 2022

Marketing Technology News: Dynata Expands Partnership with Google, Becoming Cross-Media Brand-Lift Measurement Partner for…. In order to respond to these developing challenges and needs, Kaspersky has reimagined its consumer protection beyond antivirus and laid out its new vision for the upcoming years.

Brand Lift 86

Brand Lift Education MarTech Conversion 86

Digiday

JUNE 15, 2022

For example, some advertiser categories are beginning to drop off, such as brand advertisers. So the publishers are turning to brand lift studies to prove out campaign success, which is also part of their playbook for dealing with Apple’s change destabilizing traditional email metrics. The proof is in the survey.

Media 65

Media Brand Lift Click Through Rate Brand Awareness 65

InMobi

APRIL 26, 2022

While GCPL successfully leveraged programmatic to drive awareness, engagement, and consideration, the brand also intended to validate the success of its campaign by conducting a brand lift survey to measure the impact of the campaign. Low-performing ads were eliminated, and the overall campaign hygiene was streamlined.

Healthcare 52

Healthcare Education Brand Lift Conversion Rate 52

AdvertiseMint

OCTOBER 19, 2023

And Facebook Pixel helps track conversions. Drive brand lift and direct response with creative that inspires. You can: Boost existing Pins for wider reach Tailor for specific interests and behaviors Drive traffic or conversions Pinterest ads are great for lifestyle brands looking to engage buyers seeking inspiration.

Advertising 52

Advertising Pop-Up Display Advertising Native Advertising 52

Digiday

MARCH 29, 2023

Collaboration with creators First built in 2018 by Nadel, the Creator Score’s intended use was to solve the internal question of which piece of branded content performed best and then how could the publisher get more eyeballs on it. But after putting it into use, Nadel said the external applications for the score became more evident.

Click Through Rate 67

Click Through Rate Brand Lift Audience Media 67

InMobi

NOVEMBER 18, 2020

For example, one great tactic is to include a dynamic map within the ad creative that shows the target consumer where the retail brand’s closest locations to them are and how to get there. Many retailers have successfully leveraged this creation option to boost conversion rates. Curious to see how this works in the real world?

Retail 52

Retail Advertising Brand Lift Mobile Ads 52

Basis

JULY 7, 2023

Programmatic channels can also help build retargeting pools quickly and aid in conversion-based campaigns. Quick tip: try three or more DOOH venues to ensure the best brand lift!) Depending on your overall strategy, display can aid in general awareness that will boost site traffic and even organic site traffic over time.

Advertising 52

Advertising Retargeting Brand Lift Audience 52

Digiday

DECEMBER 11, 2022

The following conversation has been edited for clarity and space. Olsen: The idea coming out of COVID that a lot of brands are basically entertainment brands and they’re building fans, and they’re looking at ways to maximize that fandom, is creating new opportunities for P&Ls. Speed reading.

Media 63

Media Mobile Ads Brand Lift Agency 63

Digiday

DECEMBER 11, 2022

The following conversation has been edited for clarity and space. Olsen: The idea coming out of COVID that a lot of brands are basically entertainment brands and they’re building fans, and they’re looking at ways to maximize that fandom, is creating new opportunities for P&Ls. Speed reading.

Media 63

Media Mobile Ads Brand Lift Agency 63

SpotX

JUNE 7, 2021

Brand-safe and contextual private marketplaces have proven to increase performance across all key metrics ranging from engagement and conversion lift, to brand lift in awareness, ad recall, and brand consideration.

Brand Lift 40

Brand Lift Entertainment Media Ad Targeting 40

Basis

MARCH 7, 2023

So, how does DOOH advertising fit into the privacy conversation? They can also set KPIs across the purchase funnel, including: Brand lift: Measures how customers perceive your brand overall, and includes awareness, consideration, recall, etc. make a purchase, download an app, etc.)

Advertising 78

Advertising Pop-Up Impressions Demand Side Platform 78

VideoWeek

AUGUST 25, 2023

Reddit Brand Lift measures the incremental impact of Reddit Ads on brand perception, while Reddit Conversion Lift analyses the actions taken as a result of viewing an ad on Reddit. But conversations have been far from smooth, according to sources which spoke with NPR, leading to the Times considering legal action.

Media 52

Media Retail GDPR Agency 52

Digiday

JULY 3, 2022

The following conversation has been edited for space and clarity. Attention metrics firm Adelaide will use Disqo’s Brand Lift and Outcomes Lift ad measurement products to enhance its AU metric. operations, coming over from C5 Growth Marketing Consulting, where he was a managing director.

Media 70

Media Brand Lift Agency Banner 70

Digiday

MAY 2, 2023

Today, 97% of its brand lift study participants are responding positively to content campaigns produced and launched by The Trust. Throughout the past year, the content projects have become more innovative to reach audiences in new ways with ad innovation, web stories and more interactive formats.

Marketing 69

Marketing Entertainment Audience Agency 69

Digiday

SEPTEMBER 15, 2022

“While we’ve driven a lot of page views, we’re not driving as many conversions as we forecasted. And Adam White, CEO of Front Office Sports, will share how the company is focusing on brand-lift studies to show advertisers how newsletter ads can impact their businesses. What we’ve heard. Numbers to know.

Media 57

Media Advertising Cookies Impressions 57

Martech Series

DECEMBER 12, 2022

The report compares the brand and outcomes lift performance of social media to that of other digital channels in hundreds of ad campaigns DISQO measured over the last 18 months. Traditional industry normative data sets only benchmark top-of-funnel brand metrics.

Media 80

Media Brand Lift SEO MarTech 80

Digiday

DECEMBER 8, 2022

Digiday has learned the research firm plans to release next week a report titled “ Assessing Ad Impact in Social Media ,” that indicates paid social media generates significant results in brand lift and business outcomes, particularly in the consumer packaged goods category of advertiser. “I

Brand Lift 75

Brand Lift Brand Awareness Media Agency 75

Martech

APRIL 27, 2022

Paid ad campaign metrics : Ad views, clicks, CTR, CPM, CPC, conversions, conversion rate, CPL, and overall performance. Here are some more reasons you should care about marketing analytics: It provides tangible data around paid marketing initiatives — CPC, CPL, ROI, and brand lift. marketing attribution ).

Marketing 131

Marketing CPL Machine Learning CPC 131

Basis

JANUARY 3, 2024

Reddit is home to thousands of interest-based communities, or subreddits, where users connect and converse with each other. In 2023 alone, the platform announced Reddit Brand Lift and Reddit Conversion Lift for enhanced measurement, as well as Product Ads and Contextual Keyword Targeting.

Advertising 65

Advertising Audience A/B Testing Brand Lift 65

VideoWeek

JANUARY 12, 2024

Clients can now test the new solution, according to Yahoo, essentially removing cookies across all identity-related use cases, such as frequency capping, targeting, conversion attribution, and reach metrics.

Cookies 98

Cookies Audience Media Demand Side Platform 98

Martech Series

AUGUST 5, 2022

The report also found that micro influencers are particularly effective at driving conversions, with 49% of surveyed marketers saying they were more likely to make a purchase after seeing a product recommended by a micro influencer. Video Content is Emerging as the Most Popular Choice for Influencer.

Marketing 81

Marketing Audience Media Entertainment 81