Digiday

JUNE 15, 2022

For example, some advertiser categories are beginning to drop off, such as brand advertisers. So the publishers are turning to brand lift studies to prove out campaign success, which is also part of their playbook for dealing with Apple’s change destabilizing traditional email metrics. The proof is in the survey.

Media 67

Media Brand Lift Click Through Rate Brand Awareness 67

AdvertiseMint

OCTOBER 19, 2023

And Facebook Pixel helps track conversions. Drive brand lift and direct response with creative that inspires. You can: Boost existing Pins for wider reach Tailor for specific interests and behaviors Drive traffic or conversions Pinterest ads are great for lifestyle brands looking to engage buyers seeking inspiration.

Advertising 52

Advertising Pop-Up Display Advertising Native Advertising 52

Martech

APRIL 27, 2022

Paid ad campaign metrics : Ad views, clicks, CTR, CPM, CPC, conversions, conversion rate, CPL, and overall performance. Here are some more reasons you should care about marketing analytics: It provides tangible data around paid marketing initiatives — CPC, CPL, ROI, and brand lift. marketing attribution ).

Marketing 129

Marketing CPL Machine Learning CPC 129