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Brand Lift

Control Group

How CPGs can realize the value of first-party data with a CDP

Martech

JANUARY 3, 2023

brand lift survey, ad impression/frequency management) rely heavily on third-party cookies. Plan ROI measurement from the beginning, including control group management. Market-based sales lift testing. Run DTC brand proof of concepts (POCs). On top of that, many of the media measurement approaches (e.g.,

ROI

ROI Control Group Audience Cookies

Amplify Your Campaigns with Mobile Advertising Research

InMobi

SEPTEMBER 3, 2019

Here, a very short poll is distributed to everyone who saw the original ad (plus some that didn’t, as a control group) to see if they recalled seeing that ad at some point later on (24 hours later, one week later, one month later, etc.). This is where ad recall surveys can come in handy.

Advertising

Advertising Demand Side Platform Brand Lift Control Group

AdTech Trends

How CPGs can realize the value of first-party data with a CDP

Amplify Your Campaigns with Mobile Advertising Research

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