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How CPGs can realize the value of first-party data with a CDP

Martech

JANUARY 3, 2023

brand lift survey, ad impression/frequency management) rely heavily on third-party cookies. Plan ROI measurement from the beginning, including control group management. Market-based sales lift testing. Run DTC brand proof of concepts (POCs). Unfortunately, there is no third-party data panacea.

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Amplify Your Campaigns with Mobile Advertising Research

InMobi

SEPTEMBER 3, 2019

1) Ad Recall Research Let’s say you're running a branding and awareness campaign where you’re measuring success on impressions, scale and reach, buying on a CPM (cost per 1,000 impressions) basis. This is where ad recall surveys can come in handy.

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