How CPGs can realize the value of first-party data with a CDP
Martech
JANUARY 3, 2023
How to ensure first-party data drives ongoing ROI for CPGs. To help meet their brand marketing goals, CPGs have primarily focused budgets on the highly scalable third-party audiences curated by vendors and agency partners. brand lift survey, ad impression/frequency management) rely heavily on third-party cookies.
93 
Let's personalize your content