The Ad Tech Blog

MAY 30, 2024

In a study, rats treated with low-dose MB showed a 66% improvement in memory retention compared to a 31% improvement in the control group. Inadequate media planning can lead to missed opportunities and lower return on investment (ROI) for advertising campaigns. FAQs What is ad memory retention?

ROI 130

ROI Audience Control Group Media 130

Martech

JANUARY 3, 2023

How to ensure first-party data drives ongoing ROI for CPGs. The outcome was above average ROI for this first-party lookalike compared to other third-party purchase-based targets. Plan ROI measurement from the beginning, including control group management. CPGs and third-party audiences. Considerations. Get MarTech!

ROI 91

ROI Control Group Audience Cookies 91

MNTN

DECEMBER 19, 2022

We’re proud to have introduced some major product innovations that enable MNTN users to reach and convert this growing audience and drive performance and ROI: Creative-as-a-Subscription : Combine media and creative together, at no additional cost, to create an easy, affordable, and effective way to advertise on television.

Control Group 52

Control Group Audience ROI Advertising 52

MNTN

FEBRUARY 6, 2024

ROI Measurement Marketing attribution allows you to accurately estimate the cost of acquiring each and every new customer, taking all the touch points involved in the journey into account. Test and Control Groups Don’t just assume that your chosen model is the absolute best and you’ll never outgrow it.

Marketing 52

Marketing A/B Testing Conversion Control Group 52

Single Grain

JUNE 13, 2023

Tomoson ) Influencer advertising generates up to 11 times more ROI than any other type of digital marketing strategy. Influencer Marketing Hub ) Influencer Marketing delivers an impressive 11 times the return on investment (ROI) compared to banner ads. Grin ) Micro-influencers account for half of all influencers.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102